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Relevant bibliographies by topics / Hawks, fiction / Journal articles
To see the other types of publications on this topic, follow the link: Hawks, fiction.
Author: Grafiati
Published: 4 June 2021
Last updated: 30 January 2023
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Consult the top 28 journal articles for your research on the topic 'Hawks, fiction.'
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1
GLEESON-WHITE, SARAH. "William Faulkner's Go Down, Moses: An American Frontier Narrative." Journal of American Studies 43, no.3 (September24, 2009): 389–405. http://dx.doi.org/10.1017/s0021875809990685.
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This essay seeks to extend Faulkner's imaginative writings beyond the temporal, spatial and aesthetic parameters of regionalism and modernism, according to which his work has been widely read. In an exemplary reading of his 1942 novel Go Down, Moses, I recontextualize Faulkner's fiction in a broader literary and discursive tradition of the US frontier narrative. To draw out the frontier meanings and tropes of Go Down, Moses, I examine closely those texts – Faulkner's and others' – that circulate around the major fiction and necessarily exert, I argue, interpretative pressure on it. These more secondary or contiguous texts include Faulkner's screenwriting for two of the great Hollywood Western directors, John Ford and Howard Hawks; his short stories and speeches; James Fenimore Cooper's Leatherstocking tales; and the political discourse that emerged in response to the democratic crisis of the 1930s. Certain tropes and narratives – to do with colonialism, for example – that have been submerged within the Faulknerian southern narrative of the plantation, begin to surface, to reset the narrative in relation to a national project. Reading Faulkner in this way constructs a critical frame that is both diachronic and transregionalist, and thus contributes to current debates articulated within the revisionary project of new southern studies about the ways in which we think and write anew about the post-South.
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2
Gittes,T.F. "“Forgers of Falsehood, Physicians of Nought”: Retailing Fictions in Boccaccio’s Decameron." Quaderni d'italianistica 38, no.2 (February4, 2019): 139–56. http://dx.doi.org/10.33137/q.i..v38i2.32234.
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Whereas Petrarch’s portrait of his doctor in Invectives Against a Physician is deliberately caricatural and seized at a glance, Boccaccio’s attitude towards doctors in the Decameron is far harder to grasp and easily overlooked. Yet, doctors and medical science are a central concern of the Decameron, whose first significant action (the brigata’s movement from the plague-afflicted city to the countryside) and activity (storytelling) are predicated on the Florentine doctors’ failure to find a remedy for the plague. Throughout the Decameron, the doctors’ glaring incapacity to help their patients is implicitly contrasted with the poets’ success in offering some measure of solace—if not a definitive cure—to those afflicted by the plague. The conventional view that poets retail fictions, and doctors, real cures, is repeatedly cast into doubt as Boccaccio reveals that all too often the real difference between doctors and poets is that doctors hawk medical fictions (their arsenal of exotic powders and decoctions) as true cures, whereas poets cloak true cures in poetic fictions. Medical fictions sicken the healthy and kill the sick; poetic fictions quicken the spirit and promote life. This counterpoising of doctors and poets (or painters), medicine and fiction in the Decameron both anticipates and contributes to Boccaccio’s lifelong defense of poetry that culminates in the 14th and 15th books of the Genealogy of the Pagan Gods.
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Samodra, Maria Caroline, and Barli Bram. "Modal Verb “Shall” in Contemporary American English: A Corpus-Based Study." Respectus Philologicus, no.41 (46) (April15, 2022): 67–82. http://dx.doi.org/10.15388/respectus.2022.41.46.109.
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This paper explored the modal verb shall in formal and informal writings in academic and fiction registers. It focused on the frequencies of shall across academic and fiction domains in contemporary American English and the differences in the usage of shall between academic and fiction registers of contemporary American English. The researchers used a corpus linguistic method. Data were collected from the Corpus of Contemporary American English (COCA) and analysed using Hanks’ (2004) Corpus Pattern Analysis technique. All occurrences of shall in academic and fiction writing styles of COCA were retrieved, and 400 concordance lines consisting of 200 texts from each domain were collected. The texts were analysed and described in accordance with their syntactic, stylistic, and semantic characteristics. Results showed that shall was rare in COCA’s academic and fiction registers as the overall frequencies were 59.77 and 68.34 words per million, respectively. From all the 400 tokens being analysed, the researchers found that shall in the observed data could be classified as rules and regulations, direction, prediction, volition, and etc. The uses of shall in both domains in COCA varied syntactically, semantically, and stylistically.
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4
Höglund, Johan, and Martin Willander. "Black Hawk-Down: Adaptation and the Military-Entertainment Complex." Culture Unbound 9, no.3 (February1, 2018): 365–89. http://dx.doi.org/10.3384/cu.2000.1525.1793365.
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This article investigates the non-fiction book Black Hawk Down (1999) by Mark Bowden, Black Hawk Down the movie (2001) directed by Ridley Scott, and the computer game Delta Force: Black Hawk Down (2003). The article suggests that while the movie and the game must be studied as adaptations of the first text, the tools developed by adaptation studies, and that are typically used to study the transfer of narratives from one media form to another, do not suffice to fully describe the ways in which these narratives change between iterations. To provide a more complete account of these adaptations, the article therefore also considers the shifting political climate of the 9/11 era, the expectations from different audiences and industries, and, in particular, the role that what James Der Derian has termed the Military-Industrial-Media-Entertainment Network (MIME-Net) plays in the production of narrative. The article thus investigates how a specific political climate and MIME-Net help to produce certain adaptations. Based on this investigation, the article argues that MIME-Net plays a very important role in the adaptation of the Black Hawk Down story by directing attention away from historical specificity and nuance, towards the spectacle of war. Thus, in Black Hawk Down the movie and in Delta Force: Black Hawk Down, authenticity is understood as residing in the spectacular rendering of carnage rather than in historical facts. The article concludes that scholarly investigations of the adaptation of military narratives should combine traditional adaptation studies tools with theory and method that highlight the role that politics and complexes such as MIME-Net play within the culture industry.
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Byrne,DeirdreC. "“The Wings of the Redwing Hawk”." Extrapolation: Volume 63, Issue 2 63, no.2 (July1, 2022): 181–204. http://dx.doi.org/10.3828/extr.2022.12.
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Ursula K. Le Guin is well known and widely studied for her outstanding career as an author of speculative fiction. There is much less scholarly criticism of her poetry, which constitutes eleven volumes (Ursula K. Le Guin Literary Trust) and deserves sustained attention. This article explores one section of her poetry—the poems published in Always Coming Home (1986, hereafter ACH)—as a response to the environmental degradation that has been the hallmark of the past two centuries. I explore Le Guin’s creative practices within the framework of her insistence on a flattened ontology where humans and nonhuman living beings enjoy equal status and humans’ dependency on nonhuman nature is acknowledged. The article probes the status of the poems in an exceptionally innovative text, namely the imagined history of a people who “might be going to have lived a very long time from now in Northern California” (ACH n.p.). In exploring Le Guin’s view of human inter- and intra-actions with nonhuman animals, I also take note of the formal features of the poems which are intertwined with their semantic aspects.
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6
MacCurdy,CarolA. "A Newly Envisioned World: Fictional Landscapes of John Hawkes." Contemporary Literature 27, no.3 (1986): 318. http://dx.doi.org/10.2307/1208348.
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MacDonald,IanP. "“Let Us All Mutate Together”: Cracking the Code in Laing’sBig Bishop Roko and the Altar Gangsters." Cambridge Journal of Postcolonial Literary Inquiry 3, no.3 (September 2016): 313–28. http://dx.doi.org/10.1017/pli.2016.15.
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Both Derek Wright and Francis Ngaboh-Smart have interpreted Laing’sMajor Gentl and the Achimota Wars(1992) as an allegory for the emergence of the Internet. In that novel, a future Africa has been digitally erased from the Web archive, and the story follows a civil war aimed at reintegrating the continent into the global scene. Beginning from this reading, I approach Laing’s next work,Big Bishop Roko and the Altar Gangsters(2006), as a formal sequel toMajor Gentl, investigating the changing landscape of global digital access and its potential as a site of resistance over the decade that separates their publication. If, inMajor Gentl, West Africans have been exiled from the Web, the eponymous protagonist inRokouses networked access to interrupt neoliberal economic and social engineering underway in the global North. Through experiments in “genetic mutation”—a metaphor for cyborgian transformation from biological to networked existence—Roko hacks the evolutionary process and forces Africa’s voice into the digital sphere in an attempt to remedy that technology’s unequal distribution. In both novels, Laing indigenizes science fiction using a technique I refer to asjujutech—a hybrid of science fiction and African folk traditions. The resulting style identifies the ways the genre itself mutates and evolves as it escapes the gravity of its Euro-American roots. Laing’s decision to publishRokoelectronically further points to form following function, highlighting new avenues for the dissemination of experimental African works in underrepresented genres.
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8
Bonikowski, Wyatt. "Ford Madox Ford and the Misfit Moderns: Edwardian Fiction and the First World War by Rob Hawkes." Modernism/modernity 20, no.3 (2013): 614–15. http://dx.doi.org/10.1353/mod.2013.0084.
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van Veldhuizen, Michiel. "BACK ON CIRCE'S ISLAND." Ramus 49, no.1-2 (December 2020): 213–35. http://dx.doi.org/10.1017/rmu.2020.12.
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The reception of Circe's island in and through Classical Antiquity has largely focused on the enigmatic sorceress herself. The long literary chain of interpretive topoi—Circe the witch, the whore, the temptress—stretches from Apollonius, Virgil, Ovid, and Dio Chrysostom to Spenser, Calderón, Joyce, Margaret Atwood, and Madeline Miller. Her role as Odysseus’ benefactor, so unmistakable in Homer, is soon forgotten; to Virgil, she is above all dea saeva, (‘the savage goddess’, Aen. 7.19). One distinguishing feature of Circe and her reception is the focus on representation: the enchantment of Circe, as Greta Hawes puts it, is above all a study in allegory. From the moment Circe put a spell on Odysseus’ companions, transforming them into animals in Book 10 of the Odyssey, Circe has invited analogical reasoning, centered on what the transformation from one being into another represents. More often than not, this transformation is interpreted according to a dualist thinking about humans and animals: subjects are transformed from one being into another being, thus representing some moral or physical degradation. This article, by contrast, concentrates on Circe's island through the lens of becoming-animal, the concept developed by Gilles Deleuze and Félix Guattari in the tenth plateau of A Thousand Plateaus, ‘1730: Becoming-Intense, Becoming-Animal, Becoming-Imperceptible…’. I explicate the concept of becoming-animal by applying it to a Deleuzian encounter with Circe's island, both in its ancient articulations and in its various receptions, including H.G. Wells's science fiction novel The Island of Dr. Moreau.
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Robison,WilliamB. "Lancastrians, Tudors, and World War II: British and German Historical Films as Propaganda, 1933–1945." Arts 9, no.3 (August10, 2020): 88. http://dx.doi.org/10.3390/arts9030088.
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In World War II the Allies and Axis deployed propaganda in myriad forms, among which cinema was especially important in arousing patriotism and boosting morale. Britain and Germany made propaganda films from Hitler’s rise to power in 1933 to the war’s end in 1945, most commonly documentaries, historical films, and after 1939, fictional films about the ongoing conflict. Curiously, the historical films included several about fifteenth and sixteenth century England. In The Private Life of Henry VIII (1933), director Alexander Korda—an admirer of Winston Churchill and opponent of appeasement—emphasizes the need for a strong navy to defend Tudor England against the ‘German’ Charles V. The same theme appears with Philip II of Spain as an analog for Hitler in Arthur B. Wood’s Drake of England (1935), William Howard’s Fire Over England (1937), parts of which reappear in the propaganda film The Lion Has Wings (1939), and the pro-British American film The Sea Hawk (1940). Meanwhile, two German films little known to present-day English language viewers turned the tables with English villains. In Gustav Ucicky’s Das Mädchen Johanna (Joan of Arc, 1935), Joan is the female embodiment of Hitler and wages heroic warfare against the English. In Carl Froelich’s Das Herz der Königin (The Heart of a Queen, 1940), Elizabeth I is an analog for an imperialistic Churchill and Mary, Queen of Scots an avatar of German virtues. Finally, to boost British morale on D-Day at Churchill’s behest, Laurence Olivier directed a masterly film version of William Shakespeare’s Henry V (1944), edited to emphasize the king’s virtues and courage, as in the St. Crispin’s Day speech with its “We few, we proud, we band of brothers”. This essay examines the aesthetic appeal, the historical accuracy, and the presentist propaganda in such films.
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Staggs, Sarah, SamanthaL.McMichael, and VirginiaS.Y.Kwan. "Wishing to be like the character on screen: Media exposure and perception of hacking behavior." Cyberpsychology: Journal of Psychosocial Research on Cyberspace 14, no.1 (February21, 2020). http://dx.doi.org/10.5817/cp2020-1-4.
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This research addressed whether exposure to media, which increasingly portrays hacker characters across diverse media domains, may predict perceptions of others’ willingness to hack. Specifically, this study assessed how wishful identification with hacker characters may contribute to individuals’ perception of hacking behaviors. One-hundred forty-nine North American participants were recruited using MTurk.com. Participants reported (1) their exposure to general media and perceived identification with a fictional hacker character, and (2) their perceived risks, payoffs, and estimated willingness of others to engage in hacker behaviors regarding a specific call to hack. Additionally, this research examined differences in the effects of media exposure on hacking likelihood between two types of hacks: financial hacking attacks and hacktivism attacks. Results show (1) that perceived payoffs of hacking, but not perceived risks, predict individuals’ estimation of hacker behaviors, (2) a significant and positive indirect effect between media exposure and estimation of others’ willingness to hack passes through wishful identification and perceived payoffs of hacking attacks, and (3) no significant differences in the above relationships between the two types of hacks. Together, these findings highlight that media exposure may increase positive perceptions of hackers and in turn increase the perception of pervasiveness and legitimacy of engaging in hacking behaviors.
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Cheang, Shu Lea, and With Paula Gardner and Stephen Surlin. "3x3x6 – 9 Sq.m. and 6 Surveillance Cameras." Catalyst: Feminism, Theory, Technoscience 7, no.2 (October26, 2021). http://dx.doi.org/10.28968/cftt.v7i2.37644.
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The title of Shu Lea Cheang’s 3x3x6 which represented Taiwan at Venice Biennale 2019 derives from the 21st century high-security prison cell measured in 9 square meter and equipped with 6 surveillance cameras. As an immersive installation, 3x3x6 is comprised of multiple interfaces to reflect on the construction of sexual subjectivity by technologies of confinement and control, from physical incarceration to the omnipresent surveillance systems of contemporary society, from Jeremy Bentham’s panopticon conceptualized in 1791 to China’s Sharp Eyes that boasts 200 million surveillance cameras with facial recognition capacity for its 1.4 billion population. By employing strategic and technical interventions, 3x3x6 investigates 10 criminal cases in which the prisoners across time and space are incarcerated for sexual provocation and gender affirmation. The exhibition constructs collective counter-accounts of sexuality where trans punk fiction, queer, and anti-colonial imaginations hacks the operating system of the history of sexual subjection. This Image and Text piece intersperses images from the exhibition with handout texts written by curator Paul B. Preciado (against a grey background), as well as an interview between special section co-editor Paula Gardner and the artist that brings the extraordinary exhibition into further conversation with feminist technoscience scholarship. The project website is available at https://3x3x6-v2.webflow.io/.
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ANATOLYEVNA, BUSHUY TATYANA, and FAZLIDDIN SHUKUROVICH RUZIQULOV. "MODERN APPROACHES IN LEARNING THE ENGLISH LANGUAGE." Journal of Global Research in Education and Social Science, December16, 2022, 8–18. http://dx.doi.org/10.56557/jogress/2022/v16i47978.
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The authors of the article have critically analyzed the advanced methods of teaching and learning a foreign language (English). Having considered and summarized the accumulated experience, the authors tried to answer the controversial question of methodologists, psychologists, teachers: How to make training convenient and effective for both a teacher and a learner? The researchers believe that by adopting the recommended exercises, techniques, you can be not only tolerant, but also perform great skills in speaking, comprehension and even thinking in English. The work contains recommendations related to the process of language learning, based on a psychological basis. It is necessary to rely on the research conducted by neuroscientists and psychiatrists in order to achieve initial goal, namely: Fluency in foreign language communication. The effective life hacks, i.e., practical advice for learning a foreign language and technologies for their implementation, are analyzed in the article. In the article, analysis of some materials on the study of a foreign language have been made and expressions of our skepticism in the presentation of the phenomena of homonymy and polysemy, which is unacceptable for teaching sources. Many recommendations have points of contact: Reading of fiction, watching films in a foreign language, replenishing vocabulary with new words and expressions.
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Bruns, Axel. "The Fiction of Copyright." M/C Journal 2, no.1 (February1, 1999). http://dx.doi.org/10.5204/mcj.1737.
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It is the same spectacle all over the Western world: whenever delegates gather to discuss the development and consequences of new media technologies, a handful of people among them will stand out from the crowd, and somehow seem not quite to fit in with the remaining assortment of techno-evangelists, Internet ethnographers, multimedia project leaders, and online culture critics. At some point in the proceedings, they'll get to the podium and hold a talk on their ideas for the future of copyright protection and intellectual property (IP) rights in the information age; when they are finished, the reactions of the audience typically range from mild "what was that all about?" amusement to sheer "they haven't got a clue" disbelief. Spare a thought for copyright lawyers; they're valiantly fighting a losing battle. Ever since the digitalisation and networking of our interpersonal and mass media made information transmission and duplication effortless and instantaneous, they've been trying to come up with ways to uphold and enforce concepts of copyright which are fundamentally linked to information as bound to physical objects (artifacts, books, CDs, etc.), as Barlow has demonstrated so clearly in "Selling Wine without Bottles". He writes that "copyright worked well because, Gutenberg notwithstanding, it was hard to make a book. ... Books had material surfaces to which one could attach copyright notices, publisher's marques, and price tags". If you could control the physical media which were used to transmit information (paper, books, audio and video tapes, as well as radio and TV sets, or access to cable systems), you could control who made copies when and where, and at what price. This only worked as long as the technology to make copies was similarly scarce, though: as soon as most people learnt to write, or as faxes and photocopiers became cheaper, the only real copyright protection books had was the effort that would have to be spent to copy them. With technology continuously advancing (perhaps even at accellerating pace), copyright is soon becoming a legal fiction that is losing its link to reality. Indeed, we are now at a point where we have the opportunity -- the necessity, even -- to shift the fictional paradigm, to replace the industrial-age fiction of protective individual copyright with an information-age fiction of widespread intellectual cooperation. As it becomes ever easier to bypass and ignore copyright rules, and as copyright thus becomes ever more illusionary, this new fiction will correspondingly come ever closer to being realised. To Protect and to ... Lose Today, the lawyers' (and their corporate employers') favourite weapon in their fight against electronic copyright piracy are increasingly elaborate protection mechanisms -- hidden electronic signatures to mark intellectual property, electronic keys to unlock copyrighted products only for legitimate users (and sometimes only for a fixed amount of time or after certain licence payments), encryption of sensitive information, or of entire products to prevent electronic duplication. While the encryption of information exchanges between individuals has been proven to be a useful deterrent against all but the most determined of hackers, it's interesting to note that practically no electronic copyright protection mechanism of mass market products has ever been seen to work. However good and elaborate the protection efforts, it seems that as long as there is a sufficient number of interested consumers unwilling to pay for legitimate access, copy protections will be cracked eventually: the rampant software piracy is the best example. On the other hand, where copy protections become too elaborate and cumbersome, they end up killing the product they are meant to protect: this is currently happening in the case of some of the pay-per-view or limited-plays protection schemes forced upon the U.S. market for Digital Versatile Discs (DVDs). The eventual failure of such mechanisms isn't a particularly recent observation, even. When broadcast radio was first introduced in Australia in 1923, it was proposed that programme content should be protected (and stations financed) by fixing radio receivers to a particular station's frequency -- by buying such a 'sealed set' receiver you would in effect subscribe to a station and acquire the right to receive the content it provided. Never known as uninventive, those Australians who this overprotectiveness didn't completely put off buying a receiver (radio was far from being a proven mass medium at the time, after all) did of course soon break the seal, and learnt to adjust the frequency to try out different stations -- or they built their own radios from scratch. The 'sealed set' scheme was abandoned after only nine months. Even with the development of copy protection schemes since the 1920s, a full (or at least sufficiently comprehensive) protection of intellectual property seems as unattainable a fiction as it was then. Protection and copying technology are never far apart in development anyway, but even more fundamentally, the protected products are eventually meant to be used, after all. No matter how elaborately protected a CD, a video, or a computer programme is, it will still have to be converted into sound waves, image information, or executable code, and at that level copying will still remain possible. In the absence of workable copy protection, however, copies will be made in large amounts -- even more so since information is now being spread and multiplied around the globe virtually at the speed of light. Against this tide of copies, any attempts to use legislation to at least force the payment of royalties from illegitimate users are also becoming increasingly futile. While there may be a few highly publicised court cases, the multitude of small transgressions will remain unanswered. This in turn undermines the equality before the law that is a basic human right: increasingly, the few that are punished will be able to argue that, if "everybody does it", to single them out is highly unfair. At the same time, corporate efforts to uphold the law may be counterproductive: as Barlow writes, "against the swift tide of custom, the Software Publishers' current practice of hanging a few visible scapegoats is so obviously capricious as to only further diminish respect for the law". Quite simply, their legal costs may not be justified by the results anymore. Abandoning Copyright Law If copyright has become a fiction, however -- one that is still, despite all evidence, posited as reality by the legal system --, and if the makeup of today's electronic media, particularly the Internet, allow that fiction to be widely ignored and circumvented in daily practice -- despite all corporate legal efforts --, how is this disparity between law and reality to be solved? Barlow offers a clear answer: "whenever there is such profound divergence between the law and social practice, it is not society that adapts". He goes on to state that it may well be that when the current system of intellectual property law has collapsed, as seems inevitable, that no new legal structure will arise in its place. But something will happen. After all, people do business. When a currency becomes meaningless, business is done in barter. When societies develop outside the law, they develop their own unwritten codes, practices, and ethical systems. While technology may undo law, technology offers methods for restoring creative rights. When William Gibson invented the term 'cyberspace', he described it as a "consensual hallucination" (67). As the removal of copyright to the realm of the fictional has been driven largely by the Internet and its 'freedom of information' ethics, perhaps it is apt to speak of a new approach to intellectual property (or, with Barlow, to 'creative rights') as one of consensual, collaborative use of such property. This approach is far from being fully realised yet, and must so for now remain fiction, too, but it is no mere utopian vision -- in various places, attempts are made to put into place consensual schemes of dealing with intellectual property. They also represent a move from IP hoarding to IP use. Raymond speaks of the schemes competing here as the 'cathedral' and the 'bazaar' system. In the cathedral system, knowledge is tightly controlled, and only the finished product, "carefully crafted by individual wizards or small bands of mages working in splendid isolation" (1), is ever released. This corresponds to traditional copyright approaches, where company secrets are hoarded and locked away (sometimes only in order to keep competitors from using them), and breaches punished severely. The bazaar system, on the other hand, includes the entire community of producers and users early on in the creative process, up to the point of removing the producer/user dichotomy altogether: "no quiet, reverent cathedral-building here -- rather, ... a great babbling bazaar of differing agendas and approaches ... out of which a coherent and stable system could seemingly emerge only by a succession of miracles", as Raymond admits (1). The Linux 'Miracle' Raymond writes about one such bazaar-system project which provides impressive proof that the approach can work, however: the highly acclaimed Unix-based operating system Linux. Instigated and organised by Finnish programmer Linus Torvalds, this enthusiast-driven, Internet-based development project has achieved more in less than a decade than what many corporate developers (Microsoft being the obvious example) can do in thrice that time, and with little financial incentive or institutional support at that. As Raymond describes, "the Linux world behaves in many respects like a free market or an ecology, a collection of selfish agents attempting to maximise utility which in the process produces a self-correcting spontaneous order more elaborate and efficient than any amount of central planning could achieve" (10). Thus, while there is no doubt that individual participants will eventually always also be driven by selfish reasons, there is collaboration towards the achievement of communal goals, and a consensus about what those goals are: "while coding remains an essentially solitary activity, the really great hacks come from harnessing the attention and brainpower of entire communities. The developer who uses only his or her own brain in a closed project is going to fall behind the developer who knows how to create an open, evolutionary context in which bug-spotting and improvements get done by hundreds of people" (Raymond 10). It is obvious that such collaborative projects need a structure that allows for the immediate participation of a large community, and so in the same way that the Internet has been instrumental in dismantling traditional copyright systems, it is also a driving factor in making these new approaches possible: "Linux was the first project to make a conscious and successful effort to use the entire world as its talent pool. I don't think it's a coincidence that the gestation period of Linux coincided with the birth of the World Wide Web, and that Linux left its infancy during the same period in 1993-1994 that saw the takeoff of the ISP industry and the explosion of mainstream interest in the Internet. Linus was the first person who learned how to play by the new rules that pervasive Internet made possible" (Raymond 10). While some previous collaborative efforts exist (such as shareware schemes, which have existed ever since the advent of programmable home computers), their comparatively limited successes underline the importance of a suitable communication medium. The success of Linux has now begun to affect corporate structures, too: informational material for the Mozilla project, in fact, makes direct reference to the Linux experience. On the Net, Mozilla is as big as it gets -- instituted to continue development of Netscape Communicator-based Web browsers following Netscape's publication of the Communicator source code, it poses a serious threat to Microsoft's push (the legality of which is currently under investigation in the U.S.) to increase marketshare for its Internet Explorer browser. Much like Linux, Mozilla will be a collaborative effort: "we intend to delegate authority over the various modules to the people most qualified to make decisions about them. We intend to operate as a meritocracy: the more good code you contribute, the more responsibility you will be given. We believe that to be the only way to continue to remain relevant, and to do the greatest good for the greatest number" ("Who Is Mozilla.org?"), with the Netscape corporation only one among that number, and a contributor amongst many. Netscape itself intends to release browsers based on the Mozilla source code, with some individual proprietary additions and the benefits corporate structures allow (printed manuals, helplines, and the like), but -- so it seems -- it is giving up its unlimited hold over the course of development of the browser. Such actions afford an almost prophetic quality to Barlow's observation that "familiarity is an important asset in the world of information. It may often be the case that the best thing you can do to raise the demand for your product is to give it away". The use of examples from the computer world should not be seen to mean that the consensual, collaborative use of intellectual property suggested here is limited only to software -- it is, however, no surprise that a computer-based medium would first be put to use to support computer-based development projects. Producers and artists from other fields can profit from networking with their peers and clients just as much: artists can stay in touch with their audience and one another, working on collaborative projects such as the brilliant Djam Karet CD Collaborator (see Taylor's review in Gibraltar), professional interest groups can exchange information about the latest developments in their field as well as link with the users of their products to find out about their needs or problems, and the use of the Net as a medium of communication for academic researchers was one of its first applications, of course. In many such cases, consensual collaboration would even speed up the development process and help iron out remaining glitches, beating the efforts of traditional institutions with their severely guarded intellectual property rights. As Raymond sees it, for example, "no commercial developer can match the pool of talent the Linux community can bring to bear on a problem", and so "perhaps in the end the free-software culture will triumph not because cooperation is morally right or software 'hoarding' is morally wrong ... , but simply because the commercial world cannot win an evolutionary arms race with free-software communities that can put orders of magnitude more skilled time into a problem" (10). Realising the Fiction There remains the problem that even the members of such development communities must make a living somehow -- a need to which their efforts in the community not only don't contribute, but the pursuit of which even limits the time available for the community efforts. The apparent impossibility of reconciling these two goals has made the consensual collaborative approach appear little more than a utopian fiction so far, individual successes like Linux or (potentially) Mozilla notwithstanding. However, there are ways of making money from the communal work even if due to the abolition of copyright laws mere royalty payments are impossible -- as the example of Netscape's relation to the Mozilla project shows, the added benefits that corporate support can bring will still seem worth paying for, for many users. Similarly, while music and artwork may be freely available on the Net, many music fans will still prefer to get the entire CD package from a store rather than having to burn the CD and print the booklet themselves. The changes to producer/user relations suggested here do have severe implications for corporate and legal structures, however, and that is the central reason why particularly the major corporate intellectual property holders (or, hoarders) and their armies of lawyers are engaged in such a fierce defensive battle. Needless to say, the changeover from the still-powerful fiction of enforcible intellectual property copyrights to the new vision of open, consensual collaboration that gives credit for individual contributions, but has no concept of an exclusive ownership of ideas, will not take place overnight. Intellectual property will continue to be guarded, trade secrets will keep being kept, for some time yet, but -- just as is the case with the established practice of patenting particular ideas just so competitors can't use them, but without ever putting them to use in one's own work -- eventually such efforts will prove to be self-defeating. Shutting one's creative talents off in a quiet cathedral will come to be seen as less productive than engaging in the creative cooperation occuring in the global bazaar, and solitary directives of central executives will be replaced by consensual decisions of the community of producers and users. As Raymond points out, "this is not to say that individual vision and brilliance will no longer matter; rather, ... the cutting edge ... will belong to people who start from individual vision and brilliance, then amplify it through the effective construction of voluntary communities of interest" (10). Such communal approaches may to some seem much like communism, but this, too, is a misconception. In fact, in this new system there is much more exchange, much more give and take going on than in the traditional process of an exchange of money for product between user and producer -- only the currency has changed. "This explains much of the collective 'volunteer' work which fills the archives, newsgroups, and databases of the Internet. Its denizens are not working for 'nothing,' as is widely believed. Rather they are getting paid in something besides money. It is an economy which consists almost entirely of information" (Barlow). And with the removal of the many barriers to the free flow of information and obstacles to scientific and artistic development that traditional copyright has created, the progress of human endeavour itself is likely to be sped up. In the end, then, it all comes down to what fictions we choose to believe or reject. In the light of recent developments, and considering the evidence that suggests the viability, even superiority of alternative approaches, it is becoming increasingly hard to believe that traditional copyright can, and much less, should be sustained. Other than the few major copyright holders, few stand to gain from upholding these rights. On the other hand, were we to lift copyright restrictions and use the ideas and information thus made available freely in a cooperative, consensual, and most of all productive way, we all might profit. As various projects have shown, that fiction is already in the process of being realised. References Barlow, John Perry. "Selling Wine without Bottles: The Economy of Mind on the Global Net." 1993. 26 Jan. 1999 <www.eff.org/pub/Publications/John_Perry_Barlow/HTML/idea_economy_article.php>. Gibson, William. Neuromancer. London: HarperCollins, 1984. Raymond, Eric S. "The Cathedral and the Bazaar." 1998. 26 Jan. 1999 <http://www.redhat.com/redhat/cathedral-bazaar/cathedral-bazaar.php>. Taylor, Mike. "Djam Karet, Jeff Greinke, Tim Song Jones, Nick Peck, Kit Watkins." Gibraltar 5.12 (22 Apr. 1995). 10 Feb. 1999 <http://www.progrock.net/gibraltar/issues/Vol5.Iss12.htm>. "Who Is Mozilla.org?" Mozilla.org Website. 1998. 26 Jan. 1999 <http://www.mozilla.org/about.php>. Citation reference for this article MLA style: Axel Bruns. "The Fiction of Copyright: Towards a Consensual Use of Intellectual Property." M/C: A Journal of Media and Culture 2.1 (1999). [your date of access] <http://www.uq.edu.au/mc/9902/copy.php>. Chicago style: Axel Bruns, "The Fiction of Copyright: Towards a Consensual Use of Intellectual Property," M/C: A Journal of Media and Culture 2, no. 1 (1999), <http://www.uq.edu.au/mc/9902/copy.php> ([your date of access]). APA style: Axel Bruns. (1999) The fiction of copyright: towards a consensual use of intellectual property. M/C: A Journal of Media and Culture 2(1). <http://www.uq.edu.au/mc/9902/copy.php> ([your date of access]).
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Kemball, Anna. "Biocolonial pregnancies: Louise Erdrich’s Future Home of the Living God (2017)." Medical Humanities, January17, 2022, medhum—2021–012250. http://dx.doi.org/10.1136/medhum-2021-012250.
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This article argues that the health humanities must examine biocolonialism (and representations thereof) if it is to attend to Native American experiences of reproductive healthcare in the USA. Reproductive healthcare abuses are brought into dialogue with Native American resistance to Western biomedical sciences in Future Home of the Living God (2017) by Louise Erdrich (Ojibwe). Written over the course of two reinstatements of the Mexico City Policy, Erdrich’s novel invites a consideration of biocolonialism in relation to the exploitation and policing of female bodies.After a discussion of bioprospecting and female bodies, I frame unethical practices of reproductive healthcare and sterilisation as biocolonial acts. The experience of the novel’s protagonist, Cedar Hawk Songmaker, will be situated alongside the broader ways in which Native Americans are subjected to surveillance. Second, this article proposes that speculative fiction allows for a temporal reframing of the colonial histories of Indigenous healthcare. As she narrates a world in which evolution ‘is running backward’, Cedar employs narrative reversals to resist the linear narrative of progress and ‘discovery’ associated with biomedical sciences.The radically changing structures of a dystopian state, as well as the revelation of her biological inheritance, complicate the cultural and medical frameworks within which Cedar narrates her pregnancy. A challenge faced by the health humanities is how the discipline might theorise ongoing, interrelated forms of domination such as those which position female Indigenous bodies as ‘new colonies’. But, as I will argue, the mobilisation of Indigenous narrative forms and cultural frameworks offer productive directions for future work within the global health humanities.
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Dutel, Jérôme. "De quelques branches bizarrement tordues : la science-fiction et le dessin dans les œuvres d’Alphonse Eugène Courson, Jean Perdrizet, Fletcher Hanks Senior et Richard Sharpe Shaver." ReS Futurae, no.5 (May14, 2014). http://dx.doi.org/10.4000/resf.625.
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Green, Lelia, and Carmen Guinery. "Harry Potter and the Fan Fiction Phenomenon." M/C Journal 7, no.5 (November1, 2004). http://dx.doi.org/10.5204/mcj.2442.
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The Harry Potter (HP) Fan Fiction (FF) phenomenon offers an opportunity to explore the nature of fame and the work of fans (including the second author, a participant observer) in creating and circulating cultural products within fan communities. Matt Hills comments (xi) that “fandom is not simply a ‘thing’ that can be picked over analytically. It is also always performative; by which I mean that it is an identity which is (dis-)claimed, and which performs cultural work”. This paper explores the cultural work of fandom in relation to FF and fame. The global HP phenomenon – in which FF lists are a small part – has made creator J K Rowling richer than the Queen of England, according to the 2003 ‘Sunday Times Rich List’. The books (five so far) and the films (three) continue to accelerate the growth in Rowling’s fortune, which quadrupled from 2001-3: an incredible success for an author unknown before the publication of Harry Potter and the Philosopher’s Stone in 1997. Even the on-screen HP lead actor, Daniel Radcliffe, is now Britain’s second wealthiest teenager (after England’s Prince Harry). There are other globally successful books, such as the Lord of the Rings trilogy, and the Narnia collection, but neither of these series has experienced the momentum of the HP rise to fame. (See Endnote for an indication of the scale of fan involvement with HP FF, compared with Lord of the Rings.) Contemporary ‘Fame’ has been critically defined in relation to the western mass media’s requirement for ‘entertaining’ content, and the production and circulation of celebrity as opposed to ‘hard news’(Turner, Bonner and Marshall). The current perception is that an army of publicists and spin doctors are usually necessary, but not sufficient, to create and nurture global fame. Yet the HP phenomenon started out with no greater publicity investment than that garnered by any other promising first novelist: and given the status of HP as children’s publishing, it was probably less hyped than equivalent adult-audience publications. So are there particular characteristics of HP and his creator that predisposed the series and its author to become famous? And how does the fame status relate to fans’ incorporation of these cultural materials into their lives? Accepting that it is no more possible to predict the future fame of an author or (fictional) character than it is to predict the future financial success of a book, film or album, there is a range of features of the HP phenomenon that, in hindsight, helped accelerate the fame momentum, creating what has become in hindsight an unparalleled global media property. J K Rowling’s personal story – in the hands of her publicity machine – itself constituted a magical myth: the struggling single mother writing away (in longhand) in a Scottish café, snatching odd moments to construct the first book while her infant daughter slept. (Comparatively little attention was paid by the marketers to the author’s professional training and status as a teacher, or to Rowling’s own admission that the first book, and the outline for the series, took five years to write.) Rowling’s name itself, with no self-evident gender attribution, was also indicative of ambiguity and mystery. The back-story to HP, therefore, became one of a quintessentially romantic endeavour – the struggle to write against the odds. Publicity relating to the ‘starving in a garret’ background is not sufficient to explain the HP/Rowling grip on the popular imagination, however. Instead it is arguable that the growth of HP fame and fandom is directly related to the growth of the Internet and to the middle class readers’ Internet access. If the production of celebrity is a major project of the conventional mass media, the HP phenomenon is a harbinger of the hyper-fame that can be generated through the combined efforts of the mass media and online fan communities. The implication of this – evident in new online viral marketing techniques (Kirby), is that publicists need to pique cyber-interest as well as work with the mass media in the construction of celebrity. As the cheer-leaders for online viral marketing make the argument, the technique “provides the missing link between the [bottom-up] word-of-mouth approach and the top-down, advertainment approach”. Which is not to say that the initial HP success was a function of online viral marketing: rather, the marketers learned their trade by analysing the magnifier impact that the online fan communities had upon the exponential growth of the HP phenomenon. This cyber-impact is based both on enhanced connectivity – the bottom-up, word-of-mouth dynamic, and on the individual’s need to assume an identity (albeit fluid) to participate effectively in online community. Critiquing the notion that the computer is an identity machine, Streeter focuses upon (649) “identities that people have brought to computers from the culture at large”. He does not deal in any depth with FF, but suggests (651) that “what the Internet is and will come to be, then, is partly a matter of who we expect to be when we sit down to use it”. What happens when fans sit down to use the Internet, and is there a particular reason why the Internet should be of importance to the rise and rise of HP fame? From the point of view of one of us, HP was born at more or less the same time as she was. Eleven years old in the first book, published in 1997, Potter’s putative birth year might be set in 1986 – in line with many of the original HP readership, and the publisher’s target market. At the point that this cohort was first spellbound by Potter, 1998-9, they were also on the brink of discovering the Internet. In Australia and many western nations, over half of (two-parent) families with school-aged children were online by the end of 2000 (ABS). Potter would notionally have been 14: his fans a little younger but well primed for the ‘teeny-bopper’ years. Arguably, the only thing more famous than HP for that age-group, at that time, was the Internet itself. As knowledge of the Internet grew stories about it constituted both news and entertainment and circulated widely in the mass media: the uncertainty concerning new media, and their impact upon existing social structures, has – over time – precipitated a succession of moral panics … Established commercial media are not noted for their generosity to competitors, and it is unsurprising that many of the moral panics circulating about pornography on the Net, Internet stalking, Web addiction, hate sites etc are promulgated in the older media. (Green xxvii) Although the mass media may have successfully scared the impressionable, the Internet was not solely constructed as a site of moral panic. Prior to the general pervasiveness of the Internet in domestic space, P. David Marshall discusses multiple constructions of the computer – seen by parents as an educational tool which could help future-proof their children; but which their children were more like to conceptualise as a games machine, or (this was the greater fear) use for hacking. As the computer was to become a site for the battle ground between education, entertainment and power, so too the Internet was poised to be colonised by teenagers for a variety of purposes their parents would have preferred to prevent: chat, pornography, game-playing (among others). Fan communities thrive on the power of the individual fan to project themselves and their fan identity as part of an ongoing conversation. Further, in constructing the reasons behind what has happened in the HP narrative, and in speculating what is to come, fans are presenting themselves as identities with whom others might agree (positive affirmation) or disagree (offering the chance for engagement through exchange). The genuinely insightful fans, who apparently predict the plots before they’re published, may even be credited in their communities with inspiring J K Rowling’s muse. (The FF mythology is that J K Rowling dare not look at the FF sites in case she finds herself influenced.) Nancy Baym, commenting on a soap opera fan Usenet group (Usenet was an early 1990s precursor to discussion groups) notes that: The viewers’ relationship with characters, the viewers’ understanding of socioemotional experience, and soap opera’s narrative structure, in which moments of maximal suspense are always followed by temporal gaps, work together to ensure that fans will use the gaps during and between shows to discuss with one another possible outcomes and possible interpretations of what has been seen. (143) In HP terms the The Philosopher’s Stone constructed a fan knowledge that J K Rowling’s project entailed at least seven books (one for each year at Hogwarts School) and this offered plentiful opportunities to speculate upon the future direction and evolution of the HP characters. With each speculation, each posting, the individual fan can refine and extend their identity as a member of the FF community. The temporal gaps between the books and the films – coupled with the expanding possibilities of Internet communication – mean that fans can feel both creative and connected while circulating the cultural materials derived from their engagement with the HP ‘canon’. Canon is used to describe the HP oeuvre as approved by Rowling, her publishers, and her copyright assignees (for example, Warner Bros). In contrast, ‘fanon’ is the name used by fans to refer the body of work that results from their creative/subversive interactions with the core texts, such as “slash” (homo-erotic/romance) fiction. Differentiation between the two terms acknowledges the likelihood that J K Rowling or her assignees might not approve of fanon. The constructed identities of fans who deal solely with canon differ significantly from those who are engaged in fanon. The implicit (romantic) or explicit (full-action descriptions) sexualisation of HP FF is part of a complex identity play on behalf of both the writers and readers of FF. Further, given that the online communities are often nurtured and enriched by offline face to face exchanges with other participants, what an individual is prepared to read or not to read, or write or not write, says as much about that person’s public persona as does another’s overt consumption of pornography; or diet of art house films, in contrast to someone else’s enthusiasm for Friends. Hearn, Mandeville and Anthony argue that a “central assertion of postmodern views of consumption is that social identity can be interpreted as a function of consumption” (106), and few would disagree with them: herein lies the power of the brand. Noting that consumer culture centrally focuses upon harnessing ‘the desire to desire’, Streeter’s work (654, on the opening up of Internet connectivity) suggests a continuum from ‘desire provoked’; through anticipation, ‘excitement based on what people imagined would happen’; to a sense of ‘possibility’. All this was made more tantalising in terms of the ‘unpredictability’ of how cyberspace would eventually resolve itself (657). Thus a progression is posited from desire through to the thrill of comparing future possibilities with eventual outcomes. These forces clearly influence the HP FF phenomenon, where a section of HP fans have become impatient with the pace of the ‘official’/canon HP text. J K Rowling’s writing has slowed down to the point that Harry’s initial readership has overtaken him by several years. He’s about to enter his sixth year (of seven) at secondary school – his erstwhile-contemporaries have already left school or are about to graduate to University. HP is yet to have ‘a relationship’: his fans are engaged in some well-informed speculation as to a range of sexual possibilities which would likely take J K Rowling some light years from her marketers’ core readership. So the story is progressing more slowly than many fans would choose and with less spice than many would like (from the evidence of the web, at least). As indicated in the Endnote, the productivity of the fans, as they ‘fill in the gaps’ while waiting for the official narrative to resume, is prodigious. It may be that as the fans outstrip HP in their own social and emotional development they find his reactions in later books increasingly unbelievable, and/or out of character with the HP they felt they knew. Thus they develop an alternative ‘Harry’ in fanon. Some FF authors identify in advance which books they accept as canon, and which they have decided to ignore. For example, popular FF author Midnight Blue gives the setting of her evolving FF The Mirror of Maybe as “after Harry Potter and the Goblet of Fire and as an alternative to the events detailed in Harry Potter and the Order of the Phoenix, [this] is a Slash story involving Harry Potter and Severus Snape”. Some fans, tired of waiting for Rowling to get Harry grown up, ‘are doin’ it for themselves’. Alternatively, it may be that as they get older the first groups of HP fans are unwilling to relinquish their investment in the HP phenomenon, but are equally unwilling to align themselves uncritically with the anodyne story of the canon. Harry Potter, as Warner Bros licensed him, may be OK for pre-teens, but less cool for the older adolescent. The range of identities that can be constructed using the many online HP FF genres, however, permits wide scope for FF members to identify with dissident constructions of the HP narrative and helps to add to the momentum with which his fame increases. Latterly there is evidence that custodians of canon may be making subtle overtures to creators of fanon. Here, the viral marketers have a particular challenge – to embrace the huge market represented by fanon, while not disturbing those whose HP fandom is based upon the purity of canon. Some elements of fanon feel their discourses have been recognised within the evolving approved narrative . This sense within the fan community – that the holders of the canon have complimented them through an intertextual reference – is much prized and builds the momentum of the fame engagement (as has been demonstrated by Watson, with respect to the band ‘phish’). Specifically, Harry/Draco slash fans have delighted in the hint of a blown kiss from Draco Malfoy to Harry (as Draco sends Harry an origami bird/graffiti message in a Defence against the Dark Arts Class in Harry Potter and the Prisoner of Azkaban) as an acknowledgement of their cultural contribution to the development of the HP phenomenon. Streeter credits Raymond’s essay ‘The Cathedral and the Bazaar’ as offering a model for the incorporation of voluntary labour into the marketplace. Although Streeter’s example concerns the Open Source movement, derived from hacker culture, it has parallels with the prodigious creativity (and productivity) of the HP FF communities. Discussing the decision by Netscape to throw open the source code of its software in 1998, allowing those who use it to modify and improve it, Streeter comments that (659) “the core trope is to portray Linux-style software development like a bazaar, a real-life competitive marketplace”. The bazaar features a world of competing, yet complementary, small traders each displaying their skills and their wares for evaluation in terms of the product on offer. In contrast, “Microsoft-style software production is portrayed as hierarchical and centralised – and thus inefficient – like a cathedral”. Raymond identifies “ego satisfaction and reputation among other [peers]” as a specific socio-emotional benefit for volunteer participants (in Open Source development), going on to note: “Voluntary cultures that work this way are not actually uncommon [… for example] science fiction fandom, which unlike hackerdom has long explicitly recognized ‘egoboo’ (ego-boosting, or the enhancement of one’s reputation among other fans) as the basic drive behind volunteer activity”. This may also be a prime mover for FF engagement. Where fans have outgrown the anodyne canon they get added value through using the raw materials of the HP stories to construct fanon: establishing and building individual identities and communities through HP consumption practices in parallel with, but different from, those deemed acceptable for younger, more innocent, fans. The fame implicit in HP fandom is not only that of HP, the HP lead actor Daniel Radcliffe and HP’s creator J K Rowling; for some fans the famed ‘state or quality of being widely honoured and acclaimed’ can be realised through their participation in online fan culture – fans become famous and recognised within their own community for the quality of their work and the generosity of their sharing with others. The cultural capital circulated on the FF sites is both canon and fanon, a matter of some anxiety for the corporations that typically buy into and foster these mega-media products. As Jim Ward, Vice-President of Marketing for Lucasfilm comments about Star Wars fans (cited in Murray 11): “We love our fans. We want them to have fun. But if in fact someone is using our characters to create a story unto itself, that’s not in the spirit of what we think fandom is about. Fandom is about celebrating the story the way it is.” Slash fans would beg to differ, and for many FF readers and writers, the joy of engagement, and a significant engine for the growth of HP fame, is partly located in the creativity offered for readers and writers to fill in the gaps. Endnote HP FF ranges from posts on general FF sites (such as fanfiction.net >> books, where HP has 147,067 stories [on 4,490 pages of hotlinks] posted, compared with its nearest ‘rival’ Lord of the rings: with 33,189 FF stories). General FF sites exclude adult content, much of which is corralled into 18+ FF sites, such as Restrictedsection.org, set up when core material was expelled from general sites. As an example of one adult site, the Potter Slash Archive is selective (unlike fanfiction.net, for example) which means that only stories liked by the site team are displayed. Authors submitting work are asked to abide by a list of ‘compulsory parameters’, but ‘warnings’ fall under the category of ‘optional parameters’: “Please put a warning if your story contains content that may be offensive to some authors [sic], such as m/m sex, graphic sex or violence, violent sex, character death, major angst, BDSM, non-con (rape) etc”. Adult-content FF readers/writers embrace a range of unexpected genres – such as Twincest (incest within either of the two sets of twin characters in HP) and Weasleycest (incest within the Weasley clan) – in addition to mainstream romance/homo-erotica pairings, such as that between Harry Potter and Draco Malfoy. (NB: within the time frame 16 August – 4 October, Harry Potter FF writers had posted an additional 9,196 stories on the fanfiction.net site alone.) References ABS. 8147.0 Use of the Internet by Householders, Australia. http://www.abs.gov.au/ausstats/abs@.nsf/ e8ae5488b598839cca25682000131612/ ae8e67619446db22ca2568a9001393f8!OpenDocument, 2001, 2001>. Baym, Nancy. “The Emergence of Community in Computer-Mediated Communication.” CyberSociety: Computer-Mediated Communication and Community. Ed. S. Jones. Thousand Oaks, CA: Sage, 1995. 138-63. Blue, Midnight. “The Mirror of Maybe.” http://www.greyblue.net/MidnightBlue/Mirror/default.htm>. Coates, Laura. “Muggle Kids Battle for Domain Name Rights. Irish Computer. http://www.irishcomputer.com/domaingame2.html>. Fanfiction.net. “Category: Books” http://www.fanfiction.net/cat/202/>. Green, Lelia. Technoculture: From Alphabet to Cybersex. Sydney: Allen & Unwin. Hearn, Greg, Tom Mandeville and David Anthony. The Communication Superhighway: Social and Economic Change in the Digital Age. Sydney: Allen & Unwin, 1997. Hills, Matt. Fan Cultures. London: Routledge, 2002. Houghton Mifflin. “Potlatch.” Encyclopedia of North American Indians. http://college.hmco.com/history/readerscomp/naind/html/ na_030900_potlatch.htm>. Kirby, Justin. “Brand Papers: Getting the Bug.” Brand Strategy July-August 2004. http://www.dmc.co.uk/pdf/BrandStrategy07-0804.pdf>. Marshall, P. David. “Technophobia: Video Games, Computer Hacks and Cybernetics.” Media International Australia 85 (Nov. 1997): 70-8. Murray, Simone. “Celebrating the Story the Way It Is: Cultural Studies, Corporate Media and the Contested Utility of Fandom.” Continuum 18.1 (2004): 7-25. Raymond, Eric S. The Cathedral and the Bazaar. 2000. http://www.catb.org/~esr/writings/cathedral-bazaar/cathedral-bazaar/ar01s11.html>. Streeter, Thomas. The Romantic Self and the Politics of Internet Commercialization. Cultural Studies 17.5 (2003): 648-68. Turner, Graeme, Frances Bonner, and P. David Marshall. Fame Games: The Production of Celebrity in Australia. Melbourne: Cambridge UP. Watson, Nessim. “Why We Argue about Virtual Community: A Case Study of the Phish.net Fan Community.” Virtual Culture: Identity and Communication in Cybersociety. Ed. Steven G. Jones. London: Sage, 1997. 102-32. Citation reference for this article MLA Style Green, Lelia, and Carmen Guinery. "Harry Potter and the Fan Fiction Phenomenon." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/14-green.php>. APA Style Green, L., and C. Guinery. (Nov. 2004) "Harry Potter and the Fan Fiction Phenomenon," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/14-green.php>.
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Sweeny, Robert. "Code of the Streets: Videogames and the City." M/C Journal 9, no.3 (July1, 2006). http://dx.doi.org/10.5204/mcj.2637.
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Cities are shared spaces. As the massive worldwide Iraq war protests that began in 2002 indicate, the structure of the city allows for the presentation of social statements, where large groups can gather, share ideas or argue beliefs, and where media outlets can broadcast these activities. While cities enable these forms of interaction, digital technologies also allow for worldwide connections, both through communication and entertainment. What is the relationship between the shared, often contested spaces of the city and how they are represented in interactive media such as videogames? What statements are formed in the streets of Grand Theft Auto? In this paper I will discuss three popular games that reproduce urban spaces: the Grand Theft Auto series (1998-2006), Tony Hawk’s American Wasteland (2004), and Getting Up: Contents under Pressure (2006). These games are of interest due to their popularity, as well as the forms of interaction reinforced by the urban game environment. Cities have always been spaces for interaction and competition, becoming the site for festivals, protests and games. Ancient forms of graffiti in Rome and Pompeii have been re-envisioned in a worldwide graffiti movement, transforming blighted areas into image-laden environments. Games of stickball, hockey and football transform streets into fields, as do modern marathons and bicycle races. The city street becomes a zone of interpretation, for adaptation and personalization. More recently, skateboarders have transformed cities into skateparks, forcing designers to develop such curiosities as handrail and planter augmentation meant to deter skating. Even more peculiar, a possible response to the anti-skating backlash is the sport known as ‘free-running’ or le parkeur, where participants use the existing infrastructure to express themselves, jumping from rooftop to rooftop, climbing concrete peaks and adding stylistic flourish with each step. These forms of urban gameplay may also be accompanied by dangerous activities as well. Jenkins suggests that discussions on the negative effects of increased gameplay might be addressed by looking at socioeconomic factors, such as the increasing numbers of young people living in urban or semi-urban areas who have fewer opportunities for activity that takes place out of doors, creating the prospect for increased interaction with videogames (“Complete Freedom”). The adaptability combined with the dangerous allure of the city street makes for problematic, intriguing representations in contemporary videogames that deal with urban spaces. I will first discuss a brief history of games that deal with urban spaces, before discussing three popular games and the manner in which they attempt to represent, and recreate the experiences in the city. Games and the City One of the earliest examples of the city represented in a videogame can be seen in Rampage, released by Bally/Midway in 1986. The game includes the city only as backdrop for demolition by hyperagressive mutant animals. SimCity, created by Will Wright and released in 1989, is considered a landmark in the history of videogames, as it is based in forms of cooperation rather than competition. It has spawned at least 21 varieties, including the highly anticipated Spore, a game that allows the player to control life on a microbiological level. Game developers also have explored the recreation of cities from the past. Games such as Civilization and Children of the Nile: Immortal Cities (2004) allow players to control events on a broad social scale, in the style of SimCity, with the addition of historical information that comes into play. As videogames have developed, an increase in processing power has allowed programmers to create spaces rendered in real-time, in three dimensions, allowing for immersive ‘first-person’ perspectives not possible in earlier game systems. This perspective has changed the way in which the city is engaged, from the simplistic destruction of Rampage to more nuanced ways of moving through game space. When discussing the perspective of the player in the urban game space, we should also discuss the perspective of the city inhabitant. As de Certeau describes it, the act of walking in the city represents a form of ownership, reading and creating ‘texts’ through movement. This perspective can shift, through travel in automobile or train, or by ascending in skyscrapers, changing the understanding of the text in the process. This process is inevitably collaborative, as the urban terrain that is monitored both by individuals and by groups: businesses, governments, police. As Flynn suggests, this notion of walking closely resembles the procedural nature of generating meaning in many videogames. Recent games such as the Grand Theft Auto series (1998-2006), Tony Hawk’s American Wasteland (2004), and Getting Up: Contents Under Pressure (2006) raise issues regarding the representation of the city, and the possibilities afforded the player. Of interest are the following questions: How is the urban environment represented? What options are provided to players for interaction within this environment? Are their implications for everyday practices that borrow from these game-based environments? Grand Theft Auto Grand Theft Auto (GTA) was first released in 1998, and has since expanded into a series of increasingly controversial games. Originally designed for top-down gameplay, a third person point of view was introduced in GTA II (2001). Along with this new point of view came the ability for players to interact with a highly detailed cityspace, deviating from the urban gangster storyline, and interacting with city inhabitants in any number of illicit ways. This interactivity was taken to an extreme in GTA: San Andreas (2004). GTA: San Andreas is set in a state that is a fictional blend of California and Nevada. It continued the gangster storyline of the previous games, becoming notorious for including an encoded, hidden level that allowed players to take part in explicit sex scenes. It featured a style of nonlinear gameplay that allowed players to entertain themselves, exploring the urban landscape free from rigid game requirements. It also limited interactions with city dwellers, limiting narrative elements to ‘cut scenes’ that allow for uninhibited gameplay. As Frasca suggests, the later Grand Theft Auto games are really about moving through space, typically seen as a mundane activity, in an interesting way. However, that which makes the movement interesting typically involves killing and maiming and destroying that which stands in the way of the main character. Without getting into a discussion of morals and videogames, the GTA series certainly has pushed the boundaries of video game acceptability, as well as engaging gameplay, allowing players to drift through the urban environment. The Situationist International (SI) sought to engage with the city, opening up possibilities for new forms of engagement and interaction through drifts, or derivé. Through various forms of derivé they engaged with the psychogeographic space of the city, walking through varied areas, and reorganizing these experiences as though in a dream state, or, perhaps, game (Sadler). Surely any video game can be experienced in a similar manner. I suggest that the GTA series, through interactive openness, allows players to reread the text of this virtual city, while at the same time contributing to the ‘society of the spectacle’ that situationist Guy Debord so maligned (Debord). As a successful yet problematic blend of simulation and quest, the rules in GTA: San Andreas are not made explicit; we are familiar with the urban spaces depicted in GTA, at least through the stereotypes portrayed in the media. Players therefore know the rules implicit to these spaces, and what happens when we break them; thus, the allure of the simulated urban environment. The text created is one that combines lived experience, mediated images, and interaction with the fictional urban space. What happens when this environment is made specific, when the game depicts a real city? Tony Hawk Pro Skater The Tony Hawk Pro Skater (THPS) series became very popular after its release in 1999, capitalizing on the marketing of ‘extreme sports’ as seen in events such as ESPN X Games, which debuted in 1995. While not the first skateboarding game on the market, THPS captured the imagination of the game buying audience, allowing players to skate as Tony Hawk, or any number of pro skaters. The latest installment of the series is Tony Hawk American Wasteland (THAW), which promotes the seamless connections between levels that are detailed reproductions of Los Angeles. While the GTA series allows for, and in many cases encourages, activities that would be deemed illegal, THAW extends the possibility that the player could actually perform these acts in the place depicted in the game. Does this allow for greater immersion, which then inspires players to ‘take it to the street?’ Or, does the gameplay reinforce the argument against such activities in the actual urban space, affirming their ‘destructive’ nature? Although skaters can be a nuisance, particularly in crowded downtown areas, the appropriation of utilitarian infrastructure can also be seen as improvisational art, adapting existing urban features in the process of skating. The SI notion of detournement can be seen in the actions of many skaters, as the process of skating brings new meanings to the urban landscape. Whether the Pro Skater series adds to the possibilities for detournement, or further limits the actual skating that happens in the city, is only relevant to those who skate and those who attempt to prevent this sport from taking place. As you skate through the city, writing the text of your experience through railslides and grinds, you are also given the ability to ‘tag’ the walls of Los Angeles, literally inscribing your place in the environment. The control of urban spaces, and the possibilities for rewriting these spaces—for detournement—brings me to my third example. Getting Up Marc Ecko, clothing designer and hip-hop aficionado, released Getting Up: Contents under Pressure in 2006. Players assume the identity of ‘Trane,’ a young graffiti artists desparate to learn the ropes in the city of ‘New Radius.’ New Radius is currently under the draconian control of ‘Mayor Sung,’ who has promised to rid the city of the scourge of graffiti. As Trane, you make your way through New Radius, battling foes and meeting graffiti legends, who teach you new skills along the way. Getting Up is unique from the games previously mentioned, as you have the ability to interact with the urban environment in a manner that is not incessantly violent or overtly destructive. In fact, the game is marketed as a way to get the thrill of ‘tagging’ without actually taking part in illegal activity. It is also a unique experience, as Trane walks through the entire environment. This slows down the gameplay, and allows the character to take in the highly detailed environments. It a very literal way, the player in Getting Up is writing the city, as de Certeau describes it, though this writing is typically underappreciated as creative activity, much less art. Conclusion The games that I have described present the city in very different ways, and offer players diverse options for interacting and thinking about the city. While, the impact of these games remains to be seen, and may never register beyond the world of the gamer, these games present urban environments as active spaces for engagement, even if it is the thuggishness reinforced in Grand Theft Auto. I would hope that the creativity shown in Tony Hawk’s Pro Skater would lead to the creation of not only more skateparks in suburban spaces, but the acknowledgement of the need for detournement in public urban spaces such as Philadelphia’s Love Park, a favorite East Coast US skate spot that has been the center of much controversy as a result of its popularity. If Pro Skater brings the issue of street skating to a national audience, it is doing good, both as entertainment and social force. Similarly, Marc Ecko’s Getting Up has the potential to not only memorialize the birth of graffiti and hip hop in 1970’s New York; it can also instruct on the flourishing worldwide graffiti scene, allowing those who deserve (and desire) attention to have it. Recent projects such as pacmanhattan have inverted the relationships between gaming and the urban environment that I have described. Taking the game to the city, players engage in interpretations of the video game classic Pac Man in the streets of Manhattan, utilizing a variety of locative media devices. While these games do not change the physicality of the city, they surely change our psycheographical interpretation of that space, in a way that folds together the freedom of gameplay with the control of the street. Jenkins suggests that designers should pay more attention to the work of architects and urban planners as they create interactive worlds (“Game Design”). I would also suggest that the opposite take place. Urban designers might learn from the urban spaces created in games such as American Wasteland and Getting Up, as they present options for the detournement of fixed spaces evident in the graffiti and skate cultures. Increased control will result in diverse responses that subvert this control. Cities should remain spaces for walking, for drifting, for protesting: for games. References Bureau of Public Secrets. Situationist International Anthology. Ed. K. Knabb. Berkeley, Calif.: Bureau of Public Secrets, 1981. Debord, Guy. Society of the Spectacle. New York: Zone Books, 1991. De Certeau, Michel. The Practice of Everyday Life. Berkeley, Calif.: University of California Press, 1984. Flynn, B. Languages of Navigation within Computer Games. Paper presentation, Digital Art and Culture, Melbourne, Australia, 2003. April 2006 http://hypertext.rmit.edu.au/dac/papers/Flynn.pdf>. Jenkins, Henry. “Complete Freedom of Movement: Videogames as Gendered Play Spaces.” In The Game Design Reader: A Rules of Play Anthology. Eds. K. Salen and E. Zimmerman. Cambridge, Mass.: MIT Press, 2006. Jenkins, Henry. “Game Design as Narrative Architecture.” In The Game Design Reader: A Rules of Play Anthology. Eds. K. Salen and E. Zimmerman. Cambridge, Mass.: MIT Press, 2006. Frasca, G. Sim Sin City: Some Thoughts on Grand Theft Auto. Game Studies 2003. April 2006 http://www.gamestudies.org/0302/frasca/>. Sadler, S. The Situationist City. Cambridge, Mass.: MIT Press, 1998. Citation reference for this article MLA Style Sweeny, Robert. "Code of the Streets: Videogames and the City." M/C Journal 9.3 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0607/07-sweeny.php>. APA Style Sweeny, R. (Jul. 2006) "Code of the Streets: Videogames and the City," M/C Journal, 9(3). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0607/07-sweeny.php>.
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Starrs, Bruno. "Hyperlinking History and Illegitimate Imagination: The Historiographic Metafictional E-novel." M/C Journal 17, no.5 (October25, 2014). http://dx.doi.org/10.5204/mcj.866.
Full textAbstract:
‘Historiographic Metafiction’ (HM) is a literary term first coined by creative writing academic Linda Hutcheon in 1988, and which refers to the postmodern practice of a fiction author inserting imagined--or illegitimate--characters into narratives that are intended to be received as authentic and historically accurate, that is, ostensibly legitimate. Such adventurous and bold authorial strategies frequently result in “novels which are both intensely self-reflexive and yet paradoxically also lay claim to historical events and personages” (Hutcheon, A Poetics 5). They can be so entertaining and engaging that the overtly intertextual, explicitly inventive work of biographical HM can even change the “hegemonic discourse of history” (Nunning 353) for, as Philippa Gregory, the author of HM novel The Other Boleyn Girl (2001), has said regarding this genre of creative writing: “Fiction is about imagined feelings and thoughts. History depends on the outer life. The novel is always about the inner life. Fiction can sometimes do more than history. It can fill the gaps” (University of Sussex). In a way, this article will be filling one of the gaps regarding HM.Forrest Gump (Robert Zemeckis, 1994) is possibly the best known cinematic example of HM, and this film version of the 1986 novel by Winston Groom particularly excels in seamlessly inserting images of a fictional character into verified history, as represented by well-known television newsreel footage. In Zemeckis’s adaptation, gaps were created in the celluloid artefact and filled digitally with images of the actor, Tom Hanks, playing the eponymous role. Words are often deemed less trustworthy than images, however, and fiction is considered particularly unreliable--although there are some exceptions conceded. In addition to Gregory’s novel; Midnight’s Children (1980) by Salman Rushdie; The Name of the Rose (1983) by Umberto Eco; and The Flashman Papers (1969-2005) by George MacDonald Fraser, are three well-known, loved and lauded examples of literary HM, which even if they fail to convince the reader of their bona fides, nevertheless win a place in many hearts. But despite the genre’s popularity, there is nevertheless a conceptual gap in the literary theory of Hutcheon given her (perfectly understandable) inability in 1988 to predict the future of e-publishing. This article will attempt to address that shortcoming by exploring the potential for authors of HM e-novels to use hyperlinks which immediately direct the reader to fact providing webpages such as those available at the website Wikipedia, like a much speedier (and more independent) version of the footnotes in Fraser’s Flashman novels.Of course, as Roland Barthes declared in 1977, “the text is a tissue of quotations drawn from innumerable centres of culture” (146) and, as per any academic work that attempts to contribute to knowledge, a text’s sources--its “quotations”--must be properly identified and acknowledged via checkable references if credibility is to be securely established. Hence, in explaining the way claims to fact in the HM novel can be confirmed by independently published experts on the Internet, this article will also address the problem Hutcheon identifies, in that for many readers the entirety of the HM novel assumes questionable authenticity, that is, the novel’s “meta-fictional self-reflexivity (and intertextuality) renders their claims to historical veracity somewhat problematic, to say the least” ("Historiographic Metafiction: Parody", 3). This article (and the PhD in creative writing I am presently working on at Murdoch University in Perth, Western Australia) will possibly develop the concept of HM to a new level: one at which the Internet-connected reader of the hyperlinked e-novel is made fully (and even instantly) aware of those literary elements of the narrative that are legitimate and factual as distinct from those that are fictional, that is, illegitimate. Furthermore, utilising examples from my own (yet-to-be published) hyperlinked HM e-novel, this article demonstrates that such hyperlinking can add an ironic sub-text to a fictional character’s thoughts and utterances, through highlighting the reality concerning their mistaken or naïve beliefs, thus creating HM narratives that serve an entertainingly complex yet nevertheless truly educational purpose.As a relatively new and under-researched genre of historical writing, HM differs dramatically from the better known style of standard historical or biographical narrative, which typically tends to emphasise mimesis, the cataloguing of major “players” in historical events and encyclopaedic accuracy of dates, deaths and places. Instead, HM involves the re-contextualisation of real-life figures from the past, incorporating the lives of entirely (or, as in the case of Gregory’s Mary Boleyn, at least partly) fictitious characters into their generally accepted famous and factual activities, and/or the invention of scenarios that gel realistically--but entertainingly--within a landscape of well-known and well-documented events. As Hutcheon herself states: “The formal linking of history and fiction through the common denominators of intertextuality and narrativity is usually offered not as a reduction, as a shrinking of the scope and value of fiction, but rather as an expansion of these” ("Intertextuality", 11). Similarly, Gregory emphasises the need for authors of HM to extend themselves beyond the encyclopaedic archive: “Archives are not history. The trouble with archives is that the material is often random and atypical. To have history, you have to have a narrative” (University of Sussex). Functionally then, HM is an intertextual narrative genre which serves to communicate to a contemporary audience an expanded story or stories of the past which present an ultimately more self-reflective, personal and unpredictable authorship: it is a distinctly auteurial mode of biographical history writing for it places the postmodern author’s imaginative “signature” front and foremost.Hutcheon later clarified that the quest for historical truth in fiction cannot possibly hold up to the persuasive powers of a master novelist, as per the following rationale: “Fact is discourse-defined: an event is not” ("Historiographic Metafiction", 843). This means, in a rather simplistic nutshell, that the new breed of HM novel writer is not constrained by what others may call fact: s/he knows that the alleged “fact” can be renegotiated and redefined by an inventive discourse. An event, on the other hand, is responsible for too many incontrovertible consequences for it to be contested by her/his mere discourse. So-called facts are much easier for the HM writer to play with than world changing events. This notion was further popularised by Ansgar Nunning when he claimed the overtly explicit work of HM can even change the “hegemonic discourse of history” (353). HM authors can radically alter, it seems, the way the reader perceives the facts of history especially when entertaining, engaging and believable characters are deliberately devised and manipulated into the narrative by the writer. Little wonder, then, that Hutcheon bemoans the unfortunate reality that for many readers the entirety of a HM work assumes questionable “veracity” due to its author’s insertion of imaginary and therefore illegitimate personages.But there is an advantage to be found in this, the digital era, and that is the Internet’s hyperlink. In our ubiquitously networked electronic information age, novels written for publication as e-books may, I propose, include clickable links on the names of actual people and events to Wikipedia entries or the like, thus strengthening the reception of the work as being based on real history (the occasional unreliability of Wikipedia notwithstanding). If picked up for hard copy publication this function of the HM e-novel can be replicated with the inclusion of icons in the printed margins that can be scanned by smartphones or similar gadgets. This small but significant element of the production reinforces the e-novel’s potential status as a new form of HM and addresses Hutcheon’s concern that for HM novels, their imaginative but illegitimate invention of characters “renders their claims to historical veracity somewhat problematic, to say the least” ("Historiographic Metafiction: Parody", 3).Some historic scenarios are so little researched or so misunderstood and discoloured by the muddy waters of time and/or rumour that such hyperlinking will be a boon to HM writers. Where an obscure facet of Australian history is being fictionalised, for example, these edifying hyperlinks can provide additional background information, as Glenda Banks and Martin Andrew might have wished for when they wrote regarding Bank’s Victorian goldfields based HM novel A Respectable Married Woman. This 2012 printed work explores the lives of several under-researched and under-represented minorities, such as settler women and Aboriginal Australians, and the author Banks lamented the dearth of public awareness regarding these peoples. Indeed, HM seems tailor-made for exposing the subaltern lives of those repressed individuals who form the human “backdrop” to the lives of more famous personages. Banks and Andrew explain:To echo the writings of Homi K. Bhaba (1990), this sets up a creative site for interrogating the dominant, hegemonic, ‘normalised’ master narratives about the Victorian goldfields and ‘re-membering’ a marginalised group - the women of the goldfields, the indigenous [sic], the Chinese - and their culture (2013).In my own hyperlinked short story (presently under consideration for publishing elsewhere), which is actually a standalone version of the first chapter of a full-length HM e-novel about Aboriginal Australian activists Eddie Mabo and Chicka Dixon and the history of the Aboriginal Tent Embassy in Canberra, entitled The Bullroarers, I have focussed on a similarly under-represented minority, that being light-complexioned, mixed race Aboriginal Australians. My second novel to deal with Indigenous Australian issues (see Starrs, That Blackfella Bloodsucka Dance), it is my first attempt at writing HM. Hopefully avoiding overkill whilst alerting readers to those Wikipedia pages with relevance to the narrative theme of non-Indigenous attitudes towards light-complexioned Indigenous Australians, I have inserted a total of only six hyperlinks in this 2200-word piece, plus the explanatory foreword stating: “Note, except where they are well-known place names or are indicated as factual by the insertion of Internet hyperlinks verifying such, all persons, organisations, businesses and places named in this text are entirely fictitious.”The hyperlinks in my short story all take the reader not to stubs but to well-established Wikipedia pages, and provide for the uninformed audience the following near-unassailable facts (i.e. events):The TV program, A Current Affair, which the racist character of the short story taken from The Bullroarers, Mrs Poulter, relies on for her prejudicial opinions linking Aborigines with the dealing of illegal drugs, is a long-running, prime-time Channel Nine production. Of particular relevance in the Wikipedia entry is the comment: “Like its main rival broadcast on the Seven Network, Today Tonight, A Current Affair is often considered by media critics and the public at large to use sensationalist journalism” (Wikipedia, “A Current Affair”).The Aboriginal Tent Embassy, located on the lawns opposite the Old Parliament House in Canberra, was established in 1972 and ever since has been the focus of Aboriginal Australian land rights activism and political agitation. In 1995 the Australian Register of the National Estate listed it as the only Aboriginal site in Australia that is recognised nationally for representing Aboriginal and Torres Strait Islander people and their political struggles (Wikipedia, “The Aboriginal Tent Embassy”).In 1992, during an Aboriginal land rights case known as Mabo, the High Court of Australia issued a judgment constituting a direct overturning of terra nullius, which is a Latin term meaning “land belonging to no one”, and which had previously formed the legal rationale and justification for the British invasion and colonisation of Aboriginal Australia (Wikipedia, “Terra Nullius”).Aboriginal rights activist and Torres Strait Islander, Eddie Koiki Mabo (1936 to 1992), was instrumental in the High Court decision to overturn the doctrine of terra nullius in 1992. In that same year, Eddie Mabo was posthumously awarded the Australian Human Rights Medal in the Human Rights and Equal Opportunity Commission Awards (Wikipedia, “Eddie Mabo”).The full name of what Mrs Poulter blithely refers to as “the Department of Families and that” is the Australian Government’s Department of Families, Housing, Community Services and Indigenous Affairs (Wikipedia, “The Department of Families, Housing, Community Services and Indigenous Affairs”).The British colonisation of Australia was a bloody, murderous affair: “continuous Aboriginal resistance for well over a century belies the ‘myth’ of peaceful settlement in Australia. Settlers in turn often reacted to Aboriginal resistance with great violence, resulting in numerous indiscriminate massacres by whites of Aboriginal men, women and children” (Wikipedia, “History of Australia (1788 - 1850)”).Basically, what is not evidenced empirically with regard to the subject matter of my text, that is, the egregious attitudes of non-Indigenous Australians towards Indigenous Australians, can be extrapolated thanks to the hyperlinks. This resonates strongly with Linda Tuhiwai Smith’s assertion in 2012 that those under-represented by mainstream, patriarchal epistemologies need to be engaged in acts of “reclaiming, reformulating and reconstituting” (143) so as to be re-presented as authentic identities in these HM artefacts of literary research.Exerting auteurial power as an Aboriginal Australian author myself, I have sought to imprint on my writing a multi-levelled signature pertaining to my people’s under-representation: there is not just the text I have created but another level to be considered by the reader, that being my careful choice of Wikipedia pages to hyperlink certain aspects of the creative writing to. These electronic footnotes serve as politically charged acts of “reclaiming, reformulating and reconstituting” Aboriginal Australian history, to reuse the words of Smith, for when we Aboriginal Australian authors reiterate, when we subjugated savages wrestle the keyboard away from the colonising overseers, our readers witness the Other writing back, critically. As I have stated previously (see Starrs, "Writing"), receivers of our words see the distorted and silencing master discourse subverted and, indeed, inverted. Our audiences are subjectively repositioned to see the British Crown as the monster. The previously presumed rational, enlightened and civil coloniser is instead depicted as the author and perpetrator of a violently racist, criminal discourse, until, eventually, s/he is ultimately eroded and made into the Other: s/he is rendered the villainous, predatory savage by the auteurial signatures in revisionist histories such as The Bullroarers.Whilst the benefit in these hyperlinks as electronic educational footnotes in my short story is fairly obvious, what may not be so obvious is the ironic commentary they can make, when read in conjunction with the rest of The Bullroarers. Although one must reluctantly agree with Wayne C. Booth’s comment in his classic 1974 study A Rhetoric of Irony that, in some regards, “the very spirit and value [of irony] are violated by the effort to be clear about it” (ix), I will nevertheless strive for clarity and understanding by utilizing Booth’s definition of irony “as something that under-mines clarities, opens up vistas of chaos, and either liberates by destroying all dogmas or destroys by revealing the inescapable canker of negation at the heart of every affirmation” (ix). The reader of The Bullroarers is not expecting the main character, Mrs Poulter, to be the subject of erosive criticism that destroys her “dogmas” about Aboriginal Australians--certainly not so early in the narrative when it is unclear if she is or is not the protagonist of the story--and yet that’s exactly what the hyperlinks do. They expose her as hopelessly unreliable, laughably misinformed and yes, unforgivably stupid. They reveal the illegitimacy of her beliefs. Perhaps the most personally excoriating of these revelations is provided by the link to the Wikipedia entry on the Australian Government’s Department of Families, Housing, Community Services and Indigenous Affairs, which is where her own daughter, Roxy, works, but which Mrs Poulter knows, gormlessly, as “the Department of Families and that”. The ignorant woman spouts racist diatribes against Aboriginal Australians without even realising how inextricably linked she and her family, who live at the deliberately named Boomerang Crescent, really are. Therein lies the irony I am trying to create with my use of hyperlinks: an independent, expert adjudication reveals my character, Mrs Poulter, and her opinions, are hiding an “inescapable canker of negation at the heart of every affirmation” (Booth ix), despite the air of easy confidence she projects.Is the novel-reading public ready for these HM hyperlinked e-novels and their potentially ironic sub-texts? Indeed, the question must be asked: can the e-book ever compete with the tactile sensations a finely crafted, perfectly bound hardcover publication provides? Perhaps, if the economics of book buying comes into consideration. E-novels are cheap to publish and cheap to purchase, hence they are becoming hugely popular with the book buying public. Writes Mark Coker, the founder of Smashwords, a successful online publisher and distributor of e-books: “We incorporated in 2007, and we officially launched the business in May 2008. In our first year, we published 140 books from 90 authors. Our catalog reached 6,000 books in 2009, 28,800 in 2010, 92,000 in 2011, 191,000 in 2012 and as of this writing (November 2013) stands at over 250,000 titles” (Coker 2013). Coker divulged more about his company’s success in an interview with Forbes online magazine: “‘It costs essentially the same to pump 10,000 new books a month through our network as it will cost to do 100,000 a month,’ he reasons. Smashwords book retails, on average, for just above $3; 15,000 titles are free” (Colao 2012).In such a burgeoning environment of technological progress in publishing I am tempted to say that yes, the time of the hyperlinked e-novel has come, and to even predict that HM will be a big part of this new wave of postmodern literature. The hyperlinked HM e-novel’s strategy invites the reader to reflect on the legitimacy and illegitimacy of different forms of narrative, possibly concluding, thanks to ironic electronic footnoting, that not all the novel’s characters and their commentary are to be trusted. Perhaps my HM e-novel will, with its untrustworthy Mrs Poulter and its little-known history of the Aboriginal Tent Embassy addressed by gap-filling hyperlinks, establish a legitimising narrative for a people who have traditionally in white Australian society been deemed the Other and illegitimate. Perhaps The Bullroarers will someday alter attitudes of non-Indigenous Australians to the history and political activities of this country’s first peoples, to the point even, that as Nunning warns, we witness a change in the “hegemonic discourse of history” (353). If that happens we must be thankful for our Internet-enabled information age and its concomitant possibilities for hyperlinked e-publications, for technology may be separated from the world of art, but it can nevertheless be effectively used to recreate, enhance and access that world, to the extent texts previously considered illegitimate achieve authenticity and veracity.ReferencesBanks, Glenda. A Respectable Married Woman. Melbourne: Lacuna, 2012.Banks, Glenda, and Martin Andrew. “Populating a Historical Novel: A Case Study of a Practice-led Research Approach to Historiographic Metafiction.” Bukker Tillibul 7 (2013). 19 Sep. 2014 ‹http://bukkertillibul.net/Text.html?VOL=7&INDEX=2›.Barthes, Roland. Image, Music, Text. Trans. Stephen Heath. London: Fontana Press, 1977.Booth, Wayne C. A Rhetoric of Irony. Chicago: U of Chicago P, 1974.Colao, J.J. “Apple’s Biggest (Unknown) Supplier of E-books.” Forbes 7 June 2012. 19 Sep. 2014 ‹http://www.forbes.com/sites/jjcolao/2012/06/07/apples-biggest-unknown-supplier-of-e-books/›.Coker, Mark. “Q & A with Smashwords Founder, Mark Coker.” About Smashwords 2013. 19 Sep. 2014 ‹https://www.smashwords.com/about›.Eco, Umberto. The Name of the Rose. Trans. William Weaver, San Diego: Harcourt, 1983.Forrest Gump. Dir. Robert Zemeckis. Paramount Pictures, 1994.Fraser, George MacDonald. The Flashman Papers. Various publishers, 1969-2005.Groom, Winston. Forrest Gump. NY: Doubleday, 1986.Gregory, Philippa. The Other Boleyn Girl. UK: Scribner, 2001.Hutcheon, Linda. A Poetics of Postmodernism: History, Theory, Fiction, 2nd ed. Abingdon, UK: Taylor and Francis, 1988.---. “Intertextuality, Parody, and the Discourses of History: A Poetics of Postmodernism History, Theory, Fiction.” 1988. 19 Sep. 2014 ‹http://ieas.unideb.hu/admin/file_3553.pdf›.---. “Historiographic Metafiction: Parody and the Intertextuality of History.” Eds. P. O’Donnell and R.C. Davis, Intertextuality and Contemporary American Fiction. Baltimore, Maryland: John Hopkins UP, 1989. 3-32.---. “Historiographic Metafiction.” Ed. Michael McKeon, Theory of the Novel: A Historical Approach Baltimore, Maryland: Johns Hopkins UP, 2000. 830-50.Nunning, Ansgar. “Where Historiographic Metafiction and Narratology Meet.” Style 38.3 (2004): 352-75.Rushdie, Salman. Midnight’s Children. London: Jonathan Cape, 1980.Starrs, D. Bruno. That Blackfella Bloodsucka Dance! Saarbrücken, Germany: Just Fiction Edition (paperback), 2011; Starrs via Smashwords (e-book), 2012.---. “Writing Indigenous Vampires: Aboriginal Gothic or Aboriginal Fantastic?” M/C Journal 17.4 (2014). 19 Sep. 2014 ‹http://journal.media-culture.org.au/index.php/mcjournal/article/viewArticle/834›.Tuhiwai Smith, Linda. Decolonizing Methodologies. London & New York: Zed Books, 2012.University of Sussex. “Philippa Gregory Fills the Historical Gaps.” University of Sussex Alumni Magazine 51 (2012). 19 Sep. 2014 ‹http://www.scribd.com/doc/136033913/University-of-Sussex-Alumni-Magazine-Falmer-issue-51›.Wikipedia. “A Current Affair.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/A_Current_Affair›.---. “Aboriginal Tent Embassy.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Aboriginal_Tent_Embassy›.---. “Department of Families, Housing, Community Services and Indigenous Affairs.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Department_of_Families,_Housing,_Community_Services_and_Indigenous_Affairs›.---. “Eddie Mabo.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Eddie_Mabo›.---. “History of Australia (1788 – 1850).” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/History_of_Australia_(1788%E2%80%931850)#Aboriginal_resistance›.---. “Terra Nullius.” 2014. 19 Sep. 2014 ‹http://en.wikipedia.org/wiki/Terra_nullius›.
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Taveira, Rodney. "Don DeLillo, 9/11 and the Remains of Fresh Kills." M/C Journal 13, no.4 (August19, 2010). http://dx.doi.org/10.5204/mcj.281.
Full textAbstract:
It’s a portrait of grief, to be sure, but it puts grief in the air, as a cultural atmospheric, without giving us anything to mourn.—— Tom Junod, “The Man Who Invented 9/11”The nearly decade-long attempt by families of 9/11 victims to reclaim the remains of their relatives involves rhetorics of bodilessness, waste, and virtuality that offer startling illustrations of what might be termed “the poetics of grief.” After combining as the WTC Families for Proper Burial Inc. in 2002, the families sued the city of New York in 2005. They lost and the case has been under appeal since 2008. WTC Families is asking for nearly one million tons of material to be moved from the Fresh Kills landfill on Staten Island in order to sift it for human remains. These remains will then be reclaimed and interred: Proper Burial. But the matter is far less definitive. When a judge hearing the appeal asked how one would prove someone’s identity, the city’s lawyer replied, “You have to be able to particularise and say it’s your body. All that’s left here is a bunch of undifferentiated dust.” The reply “elicited gasps and muttered ‘no’s’ from a crowd whose members wore laminated photos of deceased victims” (Hughes). These laminated displays are an attempt by WTC Families to counteract the notion of the victims as “undifferentiated dust”; the protected, hermetic images are testimony to painful uncertainty, an (always) outmoded relic of the evidentiary self.In the face of such uncertainty, it was not only court audiences who waited for a particular response to the terrorist attacks. Adam Hirsch, reviewer for the New York Sun, claimed that “the writer whose September 11 novel seemed most necessary was Don DeLillo. Mr. DeLillo, more than any other novelist, has always worked at the intersection of public terror and private fear.” DeLillo’s prescience regarding the centrality of terrorism in American culture was noted by many critics in the aftermath of the attack on the World Trade Centre. The novelist even penned an essay for Harper’s in which he reflected on the role of the novelist in the new cultural landscape of the post-9/11 world. In an online book club exchange for Slate, Meghan O’Rourke says, “DeLillo seemed eerily primed to write a novel about the events of September 11. … Rereading some of his earlier books, including the terrorism-riddled Mao II, I wondered, half-seriously, if Mohamed Atta and crew had been studying DeLillo.” If there was any writer who might have been said to have seen it coming it was DeLillo. The World Trade Center had figured in his novels before the 9/11 attacks. The twin towers are a primary landmark in Underworld, gracing the cover of the novel in ghostly black and white. In Players (1977), a Wall Street worker becomes involved in a terrorist plot to bomb the New York Stock exchange and his wife works in the WTC for the “Grief Management Council”—“Where else would you stack all this grief?” (18).ClassificationsAs the WTC Families for Proper Burial Inc. trial demonstrates, the reality of the terrorist attacks of September 11 offered an altogether more macabre and less poetic reality than DeLillo’s fiction had depicted. The Fresh Kills landfill serves in Underworld as a metaphor for the accumulated history of Cold War America in the last half-century. Taking in the “man-made mountain,” waste management executive Brian Glassic thinks, “It was science fiction and prehistory”; seeing the World Trade Center in the distance, “he sensed a poetic balance between that idea and this one” (Underworld 184). But the poetic balance DeLillo explores in the 1997 novel has been sundered by the obliteration of the twin towers. Fresh Kills and the WTC are now united by a disquieting grief. The landfill, which closed in 2001, was forced to reopen when the towers collapsed to receive their waste. Fresh Kills bears molecular witness to this too-big collective trauma. “‘They commingled it, and then they dumped it,’ Mr. Siegel [lawyer for WTC Families] said of the remains being mixed with household trash, adding that a Fresh Kills worker had witnessed city employees use that mixture to fill potholes” (Hughes). The revelation is obscene: Are we walking and driving over our dead? The commingling of rubble and human remains becomes a collective (of) contamination too toxic, too overwhelming for conventional comprehension. “You can’t even consider the issue of closure until this issue has been resolved,” says the lawyer representing WTC Families (Hartocollis).Nick Shay, Underworld’s main character, is another waste executive who travels the world to observe ways of dealing with garbage. Of shopping with his wife, Nick says, “Marion and I saw products as garbage even when they sat gleaming on store shelves, yet unbought. We didn’t say, What kind of casserole will that make? We said, What kind of garbage will that make?” (121). This attests to the virtuality of waste, a potentiality of the products – commercial, temporal, biological – that comprise the stuff of contemporary American culture. Synecdoche and metonymy both, waste becomes the ground of hysteron proteron, the rhetorical figure that disorders time and makes the future always present. Like (its) Fresh Kills, waste is science fiction and prehistory.Repeating the apparent causal and temporal inversion of hysteron proteron, Nick’s son Jeff uses his home computer to access a simultaneous future and past that is the internal horizon of Underworld’s historical fiction. Jeff has previously been using his computer to search for something in the video footage of the “Texas Highway Killer,” a serial murderer who randomly shoots people on Texan highways. Jeff tries to resolve the image so that the pixels will yield more, exposing their past and future. “He was looking for lost information. He enhanced and super-slowed, trying to find some pixel in the data swarm that might provide a clue to the identity of the shooter” (118). Searching for something more, something buried, Jeff, like WTC Families, is attempting to redeem the artifactual and the overlooked by reconfiguring them as identity. DeLillo recognises this molecular episteme through the “dot theory of reality”: “Once you get inside a dot, you gain access to hidden information, you slide inside the smallest event. This is what technology does. It peels back the shadows and redeems the dazed and rambling past. It makes reality come true” (177). Like the gleaming supermarket products Nick and Marion see as garbage, the unredeemed opens onto complex temporal and rhetorical orders. Getting inside garbage is like getting “inside a dot.” This approach is not possible for the unplanned waste of 9/11. Having already lost its case, WTC Families will almost certainly lose its appeal because its categories and its means are unworkable and inapplicable: they cannot particularise.PremonitionsIn his 9/11 essay “In the Ruins of the Future,” published in Harper’s a few months after the attacks, DeLillo says “We are all breathing the fumes of lower Manhattan where traces of the dead are everywhere, in the soft breeze off the river, on rooftops and windows, in our hair and on our clothes” (39). DeLillo‘s portrait of molecular waste adumbrates the need to create “counternarratives.” Until the events of 11 September 2001 the American narrative was that of the Cold War, and thus also the narrative of Underworld; one for which DeLillo claims the Bush administration was feeling nostalgic. “This is over now,” he says. “The narrative ends in the rubble and it is left to us to create the counternarrative” (34).DeLillo was already at work on a narrative of his own at the time of the terrorist attacks. As Joseph Conte notes, when the World Trade Center was attacked, “DeLillo, had nearly finished drafting his thirteenth novel, Cosmopolis [… and] shared in the collective seizure of the American mind” (179). And while it was released in 2003, DeLillo sets the novel in 2000 on “a day in April.” If the millennium, the year 2000, has been as Boxall claims the horizon of DeLillo’s writing, the tagging of this “day in April” at the beginning of the novel signals Cosmopolis as a limit-work (4). 9/11 functions as a felt absence in the novel, a binding thing floating in the air, like the shirt that DeLillo will use to begin and end Falling Man; a story that will ‘go beyond’ the millennial limit, a story that is, effectively, the counternarrative of which DeLillo speaks in his 9/11 essay. Given the timing of the terrorist attacks in New York, and DeLillo’s development of his novel, it is extraordinary to consider just how Cosmopolis reflects on its author’s position as a man who should have “seen it coming.” The billionaire protagonist Eric Packer traverses Manhattan by car, his journey a bifurcation between sophistication and banality. Along the way he has an onanistic sexual encounter whilst having his prostate examined, hacks into and deletes his wife’s old money European fortune, loses his own self-made wealth by irrationally betting against the rise of the yen, kills a man, and shoots himself in the hand in front of his assassin. Eric actively moves toward his own death. Throughout Eric’s journey the socially binding integrity of the present and the future is teased apart. He continually sees images of future events before they occur – putting his hand on his chin, a bomb explosion, and finally, his own murder – via video screens in his car and wristwatch. These are, as Conte rightly notes, repeated instances of hysteron proteron (186). His corpse does not herald obsolescence but begins the true life of waste: virtual information. Or, as Eric’s “Chief of Theory” asks, “Why die when you can live on a disk?” (106). There are shades here of Jeff’s pixelated excursion into the video footage of the Texas Highway Killer: “Once you get inside a dot, you gain access to hidden information.” Life at this level is not only virtual, it is particularised, a point (or a collection of points) Eric comes to grasp during the protracted scene in which he watches himself die: “The stuff he sneezes when he sneezes, this is him” (207). In Falling Man, the work in which DeLillo engages directly with the 9/11 attack, the particularised body recurs in various forms. First there is the (now iconic) falling man: the otherwise unknown victim of the terrorist attack who leapt from the WTC and whose descent was captured in a photograph by Richard Drew. This figure was named (particularised) by Tom Junod (who provides the epigram for this essay) as “The Falling Man.” In DeLillo’s novel another Falling Man, a performance artist, re-enacts the moment by jumping off buildings, reiterating the photograph (back) into a bodily performance. In these various incarnations the falling man is serially particularised: photographed, named, then emulated. The falling man is a single individual, and multiple copies. He lives on long after death and so does his trauma. He represents the poetic expression of collective grief. Particularised bodies also infect the terror narrative of Falling Man at a molecular level. Falling Man’s terrorist, Hammad, achieves a similar life-after-death by becoming “organic shrapnel.” The surviving victims of the suicide bomb attack, months later, begin to display signs of the suicide bombers in lumps and sores emerging from their bodies, too-small bits of the attacker forever incorporated. Hammad is thus paired with the victims of the crash in a kind of disseminative and absorptive (rhetorical) structure. “The world changes first in the mind of the man who wants to change it. The time is coming, our truth, our shame, and each man becomes the other, and the other still another, and then there is no separation” (80). RevisionsThe traces of American culture that were already contained in the landfill in Underworld have now become the resting place of the dust and the bodies of the trauma of 9/11. Rereading DeLillo’s magnum opus one cannot help but be struck by the new resonance of Fresh Kills.The landfill showed him smack-on how the waste stream ended, where all the appetites and hankerings, the sodden second thoughts came runneling out, the things you wanted ardently and then did not…. He knew the stench must ride the wind into every dining room for miles around. When people heard a noise at night, did they think the heap was coming down around them, sliding toward their homes, an omnivorous movie terror filling their doorways and windows?The wind carried the stink across the kill…. The biggest secrets are the ones spread before us. (184-5)The landfill looms large on the landscape, a huge pile of evidence for the mass trauma of what remains, those that remain, and what may come—waste in all its virtuality. The “omnivorous movie terror filling their doorways and windows” is a picture of dust-blanketed Downtown NYC that everybody, everywhere, continually saw. The mediatory second sight of sifting the landfill, of combing the second site of the victims for its “sodden second thoughts,” is at once something “you wanted ardently and then did not.” The particles are wanted as a distillate, produced by the frameline of an intentional, processual practice that ‘edits’ 9/11 and its aftermath into a less unacceptable sequence that might allow the familiar mourning ritual of burying a corpse. WTC Families Inc. is seeking to throw the frame of human identity around the unincorporated particles of waste in the Fresh Kills landfill, an unbearably man-made, million-ton mountain. This operation is an attempt to immure the victims and their families from the attacks and its afterlife as waste or recycled material, refusing the ever-present virtual life of waste that always accompanied them. Of course, even if WTC Families is granted its wish to sift Fresh Kills, how can it differentiate its remains from those of the 9/11 attackers? The latter have a molecular, virtual afterlife in the present and the living, lumpy reminders that surface as foreign bodies.Resisting the city’s drive to rebuild and move on, WTC Families for Proper Burial Inc. is absorbed with the classification of waste rather than its deployment. In spite of the group’s failed court action, the Fresh Kills site will still be dug over: a civil works project by the NYC Department of Parks & Recreation will reclaim the landfill and rename it “Freshkills Park,” a re-creational area to be twice the size of Central Park—As DeLillo foresaw, “The biggest secrets are the ones spread before us.”ReferencesBoxall, Peter. Don DeLillo: The Possibility of Fiction. London: Routledge, 2006.Conte, Joseph M. “Writing amid the Ruins: 9/11 and Cosmopolis”. The Cambridge Companion to Don DeLillo. Ed. John N. Duvall. Cambridge: Cambridge University Press, 2008. 179-192.Cowart, David. Don DeLillo: The Physics of Language. Athens: University of Georgia Press, 2003.DeLillo, Don. Players. London: Vintage, 1991.———. Mao II. London: Vintage, 1992.———. Underworld. London: Picador, 1997.———. “In the Ruins of the Future”. Harper’s. Dec. 2001: 33-40.———. Cosmopolis. London: Picador, 2003.———. Falling Man. New York: Scribner, 2007.Hartocollis, Anemona. “Landfill Has 9/11 Remains, Medical Examiner Wrote”. 24 Mar. 2007. The New York Times. 7 Mar. 2009 ‹http://www.nytimes.com/2007/03/24%20/nyregion/24remains.html›. Hirsch, Adam. “DeLillo Confronts September 11”. 2 May 2007. The New York Sun. 10 May 2007 ‹http://www.nysun.com/arts/delillo-confronts-september-11/53594/›.Hughes, C. J. “9/11 Families Press Judges on Sifting at Landfill”. 16 Dec. 2009. The New York Times. 17 Dec. 2009 ‹http://www.nytimes.com/2009/12/17/nyregion/17sift.html›.Junod, Tom. “The Man Who Invented 9/11”. 7 May 2007. Rev. of Falling Man by Don DeLillo. Esquire. 28 May 2007 ‹http://www.esquire.com/fiction/book-review/delillo›.O’Rourke, Meghan. “DeLillo Seemed Almost Eerily Primed to Write a Novel about 9/11”. 23 May 2007. Slate.com. 28 May 2007 ‹http://www.slate.com/id/2166831/%20entry/2166848/›.
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Brien, Donna Lee. "Demon Monsters or Misunderstood Casualties?" M/C Journal 24, no.5 (October5, 2021). http://dx.doi.org/10.5204/mcj.2845.
Full textAbstract:
Over the past century, many books for general readers have styled sharks as “monsters of the deep” (Steele). In recent decades, however, at least some writers have also turned to representing how sharks are seriously threatened by human activities. At a time when media coverage of shark sightings seems ever increasing in Australia, scholarship has begun to consider people’s attitudes to sharks and how these are formed, investigating the representation of sharks (Peschak; Ostrovski et al.) in films (Le Busque and Litchfield; Neff; Schwanebeck), newspaper reports (Muter et al.), and social media (Le Busque et al., “An Analysis”). My own research into representations of surfing and sharks in Australian writing (Brien) has, however, revealed that, although reporting of shark sightings and human-shark interactions are prominent in the news, and sharks function as vivid and commanding images and metaphors in art and writing (Ellis; Westbrook et al.), little scholarship has investigated their representation in Australian books published for a general readership. While recognising representations of sharks in other book-length narrative forms in Australia, including Australian fiction, poetry, and film (Ryan and Ellison), this enquiry is focussed on non-fiction books for general readers, to provide an initial review. Sampling holdings of non-fiction books in the National Library of Australia, crosschecked with Google Books, in early 2021, this investigation identified 50 Australian books for general readers that are principally about sharks, or that feature attitudes to them, published from 1911 to 2021. Although not seeking to capture all Australian non-fiction books for general readers that feature sharks, the sampling attempted to locate a wide range of representations and genres across the time frame from the earliest identified text until the time of the survey. The books located include works of natural and popular history, travel writing, memoir, biography, humour, and other long-form non-fiction for adult and younger readers, including hybrid works. A thematic analysis (Guest et al.) of the representation of sharks in these texts identified five themes that moved from understanding sharks as fishes to seeing them as monsters, then prey, and finally to endangered species needing conservation. Many books contained more than one theme, and not all examples identified have been quoted in the discussion of the themes below. Sharks as Part of the Natural Environment Drawing on oral histories passed through generations, two memoirs (Bradley et al.; Fossa) narrate Indigenous stories in which sharks play a central role. These reveal that sharks are part of both the world and a wider cosmology for Aboriginal and Torres Strait Islander people (Clua and Guiart). In these representations, sharks are integrated with, and integral to, Indigenous life, with one writer suggesting they are “creator beings, ancestors, totems. Their lifecycles reflect the seasons, the landscape and sea country. They are seen in the movement of the stars” (Allam). A series of natural history narratives focus on zoological studies of Australian sharks, describing shark species and their anatomy and physiology, as well as discussing shark genetics, behaviour, habitats, and distribution. A foundational and relatively early Australian example is Gilbert P. Whitley’s The Fishes of Australia: The Sharks, Rays, Devil-fish, and Other Primitive Fishes of Australia and New Zealand, published in 1940. Ichthyologist at the Australian Museum in Sydney from the early 1920s to 1964, Whitley authored several books which furthered scientific thought on sharks. Four editions of his Australian Sharks were published between 1983 and 1991 in English, and the book is still held in many libraries and other collections worldwide. In this text, Whitley described a wide variety of sharks, noting shared as well as individual features. Beautiful drawings contribute information on shape, colouring, markings, and other recognisable features to assist with correct identification. Although a scientist and a Fellow and then President of the Royal Zoological Society of New South Wales, Whitley recognised it was important to communicate with general readers and his books are accessible, the prose crisp and clear. Books published after this text (Aiken; Ayling; Last and Stevens; Tricas and Carwardine) share Whitley’s regard for the diversity of sharks as well as his desire to educate a general readership. By 2002, the CSIRO’s Field Guide to Australian Sharks & Rays (Daley et al.) also featured numerous striking photographs of these creatures. Titles such as Australia’s Amazing Sharks (Australian Geographic) emphasise sharks’ unique qualities, including their agility and speed in the water, sensitive sight and smell, and ability to detect changes in water pressure around them, heal rapidly, and replace their teeth. These books also emphasise the central role that sharks play in the marine ecosystem. There are also such field guides to sharks in specific parts of Australia (Allen). This attention to disseminating accurate zoological information about sharks is also evident in books written for younger readers including very young children (Berkes; Kear; Parker and Parker). In these and other similar books, sharks are imaged as a central and vital component of the ocean environment, and the narratives focus on their features and qualities as wondrous rather than monstrous. Sharks as Predatory Monsters A number of books for general readers do, however, image sharks as monsters. In 1911, in his travel narrative Peeps at Many Lands: Australia, Frank Fox describes sharks as “the most dangerous foes of man in Australia” (23) and many books have reinforced this view over the following century. This can be seen in titles that refer to sharks as dangerous predatory killers (Fox and Ruhen; Goadby; Reid; Riley; Sharpe; Taylor and Taylor). The covers of a large proportion of such books feature sharks emerging from the water, jaws wide open in explicit homage to the imaging of the monster shark in the film Jaws (Spielberg). Shark!: Killer Tales from the Dangerous Depths (Reid) is characteristic of books that portray encounters with sharks as terrifying and dramatic, using emotive language and stories that describe sharks as “the world’s most feared sea creature” (47) because they are such “highly efficient killing machines” (iv, see also 127, 129). This representation of sharks is also common in several books for younger readers (Moriarty; Rohr). Although the risk of being injured by an unprovoked shark is extremely low (Chapman; Fletcher et al.), fear of sharks is prevalent and real (Le Busque et al., “People’s Fear”) and described in a number of these texts. Several of the memoirs located describe surfers’ fear of sharks (Muirhead; Orgias), as do those of swimmers, divers, and other frequent users of the sea (Denness; de Gelder; McAloon), even if the author has never encountered a shark in the wild. In these texts, this fear of sharks is often traced to viewing Jaws, and especially to how the film’s huge, bloodthirsty great white shark persistently and determinedly attacks its human hunters. Pioneer Australian shark expert Valerie Taylor describes such great white sharks as “very big, powerful … and amazingly beautiful” but accurately notes that “revenge is not part of their thought process” (Kindle version). Two books explicitly seek to map and explain Australians’ fear of sharks. In Sharks: A History of Fear in Australia, Callum Denness charts this fear across time, beginning with his own “shark story”: a panicked, terror-filled evacuation from the sea, following the sighting of a shadow which turned out not to be a shark. Blake Chapman’s Shark Attacks: Myths, Misunderstandings and Human Fears explains commonly held fearful perceptions of sharks. Acknowledging that sharks are a “highly emotive topic”, the author of this text does not deny “the terror [that] they invoke in our psyche” but makes a case that this is “only a minor characteristic of what makes them such intriguing animals” (ix). In Death by Coconut: 50 Things More Dangerous than a Shark and Why You Shouldn’t Be Afraid of the Ocean, Ruby Ashby Orr utilises humour to educate younger readers about the real risk humans face from sharks and, as per the book’s title, why they should not be feared, listing champagne corks and falling coconuts among the many everyday activities more likely to lead to injury and death in Australia than encountering a shark. Taylor goes further in her memoir – not only describing her wonder at swimming with these creatures, but also her calm acceptance of the possibility of being injured by a shark: "if we are to be bitten, then we are to be bitten … . One must choose a life of adventure, and of mystery and discovery, but with that choice, one must also choose the attendant risks" (2019: Kindle version). Such an attitude is very rare in the books located, with even some of the most positive about these sea creatures still quite sensibly fearful of potentially dangerous encounters with them. Sharks as Prey There is a long history of sharks being fished in Australia (Clark). The killing of sharks for sport is detailed in An American Angler in Australia, which describes popular adventure writer Zane Grey’s visit to Australia and New Zealand in the 1930s to fish ‘big game’. This text includes many bloody accounts of killing sharks, which are justified with explanations about how sharks are dangerous. It is also illustrated with gruesome pictures of dead sharks. Australian fisher Alf Dean’s biography describes him as the “World’s Greatest Shark Hunter” (Thiele), this text similarly illustrated with photographs of some of the gigantic sharks he caught and killed in the second half of the twentieth century. Apart from being killed during pleasure and sport fishing, sharks are also hunted by spearfishers. Valerie Taylor and her late husband, Ron Taylor, are well known in Australia and internationally as shark experts, but they began their careers as spearfishers and shark hunters (Taylor, Ron Taylor’s), with the documentary Shark Hunters gruesomely detailing their killing of many sharks. The couple have produced several books that recount their close encounters with sharks (Taylor; Taylor, Taylor and Goadby; Taylor and Taylor), charting their movement from killers to conservationists as they learned more about the ocean and its inhabitants. Now a passionate campaigner against the past butchery she participated in, Taylor’s memoir describes her shift to a more respectful relationship with sharks, driven by her desire to understand and protect them. In Australia, the culling of sharks is supposedly carried out to ensure human safety in the ocean, although this practice has long been questioned. In 1983, for instance, Whitley noted the “indiscriminate” killing of grey nurse sharks, despite this species largely being very docile and of little threat to people (Australian Sharks, 10). This is repeated by Tony Ayling twenty-five years later who adds the information that the generally harmless grey nurse sharks have been killed to the point of extinction, as it was wrongly believed they preyed on surfers and swimmers. Shark researcher and conservationist Riley Elliott, author of Shark Man: One Kiwi Man’s Mission to Save Our Most Feared and Misunderstood Predator (2014), includes an extremely critical chapter on Western Australian shark ‘management’ through culling, summing up the problems associated with this approach: it seems to me that this cull involved no science or logic, just waste and politics. It’s sickening that the people behind this cull were the Fisheries department, which prior to this was the very department responsible for setting up the world’s best acoustic tagging system for sharks. (Kindle version, Chapter 7) Describing sharks as “misunderstood creatures”, Orr is also clear in her opposition to killing sharks to ‘protect’ swimmers noting that “each year only around 10 people are killed in shark attacks worldwide, while around 73 million sharks are killed by humans”. She adds the question and answer, “sounds unfair? Of course it is, but when an attack is all over the news and the people are baying for shark blood, it’s easy to lose perspective. But culling them? Seriously?” (back cover). The condemnation of culling is also evident in David Brooks’s recent essay on the topic in his collection of essays about animal welfare, conservation and the relationship between humans and other species, Animal Dreams. This disapproval is also evident in narratives by those who have been injured by sharks. Navy diver Paul de Gelder and surfer Glen Orgias were both bitten by sharks in Sydney in 2009 and both their memoirs detail their fear of sharks and the pain they suffered from these interactions and their lengthy recoveries. However, despite their undoubted suffering – both men lost limbs due to these encounters – they also attest to their ongoing respect for these creatures and specify a shared desire not to see them culled. Orgias, instead, charts the life story of the shark who bit him alongside his own story in his memoir, musing at the end of the book, not about himself or his injury, but about the fate of the shark he had encountered: great whites are portrayed … as pathological creatures, and as malevolent. That’s rubbish … they are graceful, mighty beasts. I respect them, and fear them … [but] the thought of them fighting, dying, in a net upsets me. I hope this great white shark doesn’t end up like that. (271–271) Several of the more recent books identified in this study acknowledge that, despite growing understanding of sharks, the popular press and many policy makers continue to advocate for shark culls, these calls especially vocal after a shark-related human death or injury (Peppin-Neff). The damage to shark species involved caused by their killing – either directly by fishing, spearing, finning, or otherwise hunting them, or inadvertently as they become caught in nets or affected by human pollution of the ocean – is discussed in many of the more recent books identified in this study. Sharks as Endangered Alongside fishing, finning, and hunting, human actions and their effects such as beach netting, pollution and habitat change are killing many sharks, to the point where many shark species are threatened. Several recent books follow Orr in noting that an estimated 100 million sharks are now killed annually across the globe and that this, as well as changes to their habitats, are driving many shark species to the status of vulnerable, threatened or towards extinction (Dulvy et al.). This is detailed in texts about biodiversity and climate change in Australia (Steffen et al.) as well as in many of the zoologically focussed books discussed above under the theme of “Sharks as part of the natural environment”. The CSIRO’s Field Guide to Australian Sharks & Rays (Daley et al.), for example, emphasises not only that several shark species are under threat (and protected) (8–9) but also that sharks are, as individuals, themselves very fragile creatures. Their skeletons are made from flexible, soft cartilage rather than bone, meaning that although they are “often thought of as being incredibly tough; in reality, they need to be handled carefully to maximise their chance of survival following capture” (9). Material on this theme is included in books for younger readers on Australia’s endangered animals (Bourke; Roc and Hawke). Shark Conservation By 1991, shark conservation in Australia and overseas was a topic of serious discussion in Sydney, with an international workshop on the subject held at Taronga Zoo and the proceedings published (Pepperell et al.). Since then, the movement to protect sharks has grown, with marine scientists, high-profile figures and other writers promoting shark conservation, especially through attempts to educate the general public about sharks. De Gelder’s memoir, for instance, describes how he now champions sharks, promoting shark conservation in his work as a public speaker. Peter Benchley, who (with Carl Gottlieb) recast his novel Jaws for the film’s screenplay, later attested to regretting his portrayal of sharks as aggressive and became a prominent spokesperson for shark conservation. In explaining his change of heart, he stated that when he wrote the novel, he was reflecting the general belief that sharks would both seek out human prey and attack boats, but he later discovered this to be untrue (Benchley, “Without Malice”). Many recent books about sharks for younger readers convey a conservation message, underscoring how, instead of fearing or killing sharks, or doing nothing, humans need to actively assist these vulnerable creatures to survive. In the children’s book series featuring Bindi Irwin and her “wildlife adventures”, there is a volume where Bindi and a friend are on a diving holiday when they find a dead shark whose fin has been removed. The book not only describes how shark finning is illegal, but also how Bindi and friend are “determined to bring the culprits to justice” (Browne). This narrative, like the other books in this series, has a dual focus; highlighting the beauty of wildlife and its value, but also how the creatures described need protection and assistance. Concluding Discussion This study was prompted by the understanding that the Earth is currently in the epoch known as the Anthropocene, a time in which humans have significantly altered, and continue to alter, the Earth by our activities (Myers), resulting in numerous species becoming threatened, endangered, or extinct. It acknowledges the pressing need for not only natural science research on these actions and their effects, but also for such scientists to publish their findings in more accessible ways (see, Paulin and Green). It specifically responds to demands for scholarship outside the relevant areas of science and conservation to encourage widespread thinking and action (Mascia et al.; Bennett et al.). As understanding public perceptions and overcoming widely held fear of sharks can facilitate their conservation (Panoch and Pearson), the way sharks are imaged is integral to their survival. The five themes identified in this study reveal vastly different ways of viewing and writing about sharks. These range from seeing sharks as nothing more than large fishes to be killed for pleasure, to viewing them as terrifying monsters, to finally understanding that they are amazing creatures who play an important role in the world’s environment and are in urgent need of conservation. This range of representation is important, for if sharks are understood as demon monsters which hunt humans, then it is much more ‘reasonable’ to not care about their future than if they are understood to be fascinating and fragile creatures suffering from their interactions with humans and our effect on the environment. Further research could conduct a textual analysis of these books. In this context, it is interesting to note that, although in 1949 C. Bede Maxwell suggested describing human deaths and injuries from sharks as “accidents” (182) and in 2013 Christopher Neff and Robert Hueter proposed using “sightings, encounters, bites, and the rare cases of fatal bites” (70) to accurately represent “the true risk posed by sharks” to humans (70), the majority of the books in this study, like mass media reports, continue to use the ubiquitous and more dramatic terminology of “shark attack”. The books identified in this analysis could also be compared with international texts to reveal and investigate global similarities and differences. While the focus of this discussion has been on non-fiction texts, a companion analysis of representation of sharks in Australian fiction, poetry, films, and other narratives could also be undertaken, in the hope that such investigations contribute to more nuanced understandings of these majestic sea creatures. References Aitken, Kelvin. Sharks & Rays of Australia. New Holland, 1998. Allam, Lorena. “Indigenous Cultural Views of the Shark.” Earshot, ABC Radio, 24 Sep. 2015. 1 Mar. 2021 <https://www.abc.net.au/radionational/programs/earshot/indigenous-cultural-views-of-the-shark/6798174>. Allen, Gerald R. Field Guide to Marine Fishes of Tropical Australia and South-East Asia. 4th ed. Welshpool: Western Australian Museum, 2009. Australian Geographic. Australia’s Amazing Sharks. Bauer Media, 2020. Ayling, Tony. Sharks & Rays. Steve Parish, 2008. Benchley, Peter. Jaws. New York: Doubleday, 1974. Benchley, Peter. “Without Malice: In Defence of the Shark.” The Guardian 9 Nov. 2000. 1 Mar. 2021 <https://www.theguardian.com/theguardian/2000/nov/09/features11.g22>. Bennett, Nathan J., Robin Roth, Sarah C. Klain, Kai M.A. Chan, Douglas A. Clark, Georgina Cullman, Graham Epstein, Michael Paul Nelson, Richard Stedman, Tara L. Teel, Rebecca E. W. Thomas, Carina Wyborn, Deborah Curran, Alison Greenberg, John Sandlos, and Diogo Veríssimo. “Mainstreaming the Social Sciences in Conservation.” Conservation Biology 31.1 (2017): 56–66. Berkes, Marianne. Over in Australia: Amazing Animals Down Under. Sourcebooks, 2011. Bourke, Jane. Endangered Species of Australia. Ready-Ed Publications, 2006. Bradley, John, and Yanyuwa Families. Singing Saltwater Country: Journey to the Songlines of Carpentaria. Allen & Unwin, 2010. Brien, Donna Lee. “Surfing with Sharks: A Survey of Australian Non-Fiction Writing about Surfing and Sharks.” TEXT: Journal of Writing and Writing Programs, forthcoming. Brooks, David. Animal Dreams. Sydney: Sydney University Press, 2021. Browne, Ellie. Island Ambush. Random House Australia, 2011. Chapman, Blake. Shark Attacks: Myths, Misunderstandings and Human Fears. CSIRO, 2017. Clark, Anna. The Catch: The Story of Fishing in Australia. National Library of Australia, 2017. Clua, Eric, and Jean Guiart. “Why the Kanak Don’t Fear Sharks: Myths as a Coherent but Dangerous Mirror of Nature.” Oceania 90 (2020): 151–166. Daley, R.K., J.D. Stevens, P.R. Last, and G.R. Yearsly. Field Guide to Australian Sharks & Rays. CSIRO Marine Research, 2002. De Gelder, Paul. No Time For Fear: How a Shark Attack Survivor Beat the Odds. Penguin, 2011. Denness, Callum. Sharks: A History of Fear in Australia. Affirm Press, 2019. Dulvy, Nicholas K., Sarah L. Fowler, John A. Musick, Rachel D. Cavanagh, Peter M. Kyne, Lucy R. Harrison, John K. Carlson, Lindsay N.K. Davidson, Sonja V. Fordham, Malcolm P. Francis, Caroline M. Pollock, Colin A. Simpfendorfer, George H. Burgess, Kent E. Carpenter, Leonard J.V. Compagno, David A. Ebert, Claudine Gibson, Michelle R. Heupel, Suzanne R. Livingstone, Jonnell C. Sanciangco, John D. Stevens, Sarah Valenti, and William T. White. “Extinction Risk and Conservation of the World’s Sharks and Rays.” eLife 3 (2014): e00590. DOI: 10.7554/eLife.00590. Elliott, Riley. Shark Man: One Kiwi Man’s Mission to Save Our Most Feared and Misunderstood Predator. Penguin Random House New Zealand, 2014. Ellis, Richard. Shark: A Visual History. New York: Lyons Press, 2012. Fletcher, Garth L., Erich Ritter, Raid Amin, Kevin Cahn, and Jonathan Lee. “Against Common Assumptions, the World’s Shark Bite Rates are Decreasing.” Journal of Marine Biology 2019: art ID 7184634. <https://doi.org/10.1155/2019/7184634>. Fossa, Ada. Stories, Laughter and Tears Through Bygone Years in Shark Bay. Morrisville, Lulu.com, 2017. Fox, Frank. Peeps at Many Lands: Australia. Adam and Charles Black, 1911. Fox, Rodney, and Olaf Ruhen. Shark Attacks and Adventures with Rodney Fox. O’Neill Wetsuits, 1975. Gerhardt, Karin. Indigenous Knowledge and Cultural Values of Hammerhead Sharks in Northern Australia. James Cook University, 2018. Goadby, Peter. Sharks and Other Predatory Fish of Australia. 2nd ed. Jacaranda Press, 1968. Grey, Zane. An American Angler in Australia. 1st ed. 1937. Derrydale Press, 2002. Guest, Greg, Kathleen M. MacQueen, and Emily E. Namey. Applied Thematic Analysis. Sage, 2012. Jaws. Dir. Steven Spielberg. Universal Pictures, 1975. Kear, Katie. Baby Shark: Adventure Down Under. North Sydney: Puffin/Penguin Random House, 2020. Last, Peter R., and John Donald Stevens. Sharks and Rays of Australia. CSIRO, 2009. Le Busque, Brianna, and Carla Litchfield. “Sharks on Film: An Analysis of How Shark-Human Interactions Are Portrayed in Films.” Human Dimensions of Wildlife (2021). DOI: 10.1080/10871209.2021.1951399. Le Busque, Brianna, Philip Roetman, Jillian Dorrian, and Carla Litchfield. “An Analysis of Australian News and Current Affair Program Coverage of Sharks on Facebook.” Conservation Science and Practice 1.11 (2019): e111. <https://doi.org/10.1111/csp2.111>. Le Busque, Brianna, Philip Roetman, Jillian Dorrian, and Carl Litchfield. “People’s Fear of Sharks: A Qualitative Analysis.” Journal of Environmental Studies and Sciences 11 (2021): 258–265. Lucrezi, Serena, Suria Ellis, and Enrico Gennari. “A Test of Causative and Moderator Effects in Human Perceptions of Sharks, Their Control and Framing.” Marine Policy 109 (2019): art 103687. <https://doi.org/10.1016/j.marpol.2019.103687>. Mascia, Michael B., C. Anne Claus, and Robin Naidoo. “Impacts of Marine Protected Areas on Fishing Communities.” Conservation Biology 24.5 (2010): 1424–1429. Maxwell, C. Bede. Surf: Australians against the Sea. Angus and Robertson, 1949. McAloon, Brendan. Sharks Never Sleep: First-Hand Encounters with Killers of the Sea. Updated ed. Hardie Grant, 2018. Moriarty, Ros. Ten Scared Fish. Sydney, Allen & Unwin, 2012. Muirhead, Desmond. Surfing in Hawaii: A Personal Memoir. Northland, 1962. Muter, Bret A., Meredith L. Gore, Katie S. Gledhill, Christopher Lamont, and Charlie Huveneers. “Australian and U.S. News Media Portrayal of Sharks and Their Conservation.” Conservation Biology 27 (2012): 187–196. Myers, Joe. “What Is the Anthropocene? And Why Does It Matter?” World Economic Forum 31 Aug. 2016. 6 Aug. 2021 <https://www.weforum.org/agenda/2016/08/what-is-the-anthropocene-and-why-does-it-matter>. Neff, Christopher. “The Jaws Effect: How Movie Narratives Are Used to Influence Policy Responses to Shark Bites in Western Australia.” Australian Journal of Political Science 50.1 (2015): 114–127. Neff, Christopher, and Robert Hueter. “Science, Policy, and the Public Discourse of Shark 'Attack': A Proposal for Reclassifying Human–Shark Interactions.” Journal of Environmental Studies and Sciences 3 (2013): 65–73. Orgias, Glenn. Man in a Grey Suit: A Memoir of Surfing, Shark Attack and Survival. Penguin, 2012. Orr, Ruby Ashby. Death by Coconut: 50 Things More Dangerous than a Shark and Why You Shouldn’t Be Afraid of the Ocean. Affirm Press, 2015. Ostrovski, Raquel Lubambo, Guilherme Martins Violante, Mariana Reis de Brito, Jean Louis Valentin, and Marcelo Vianna. “The Media Paradox: Influence on Human Shark Perceptions and Potential Conservation Impacts.” Ethnobiology and Conservation 10.12 (2021): 1–15. Panoch, Rainera, and Elissa L. Pearson. “Humans and Sharks: Changing Public Perceptions and Overcoming Fear to Facilitate Shark Conservation.” Society & Animals 25.1 (2017): 57–76 Parker Steve, and Jane Parker. The Encyclopedia of Sharks. Universal International, 1999. Paulin, Mike, and David Green. “Mostly Harmless: Sharks We Have Met.” Junctures 19 (2018): 117–122. Pepin-Neff, Christopher L. Flaws: Shark Bites and Emotional Public Policymaking. Palgrave Macmilliam, 2019. Pepperell, Julian, John West, and Peter Woon, eds. Shark Conservation: Proceedings of an International Workshop on the Conservation of Elasmobranchs Held at Taronga Zoo, Sydney, Australia, 24 February 1991. Zoological Parks Board of New South Wales, 1993. Peschak, Thomas P. “Sharks and Shark Bites in the Media.” Finding a Balance: White Shark Conservation and Recreational Safety in the Inshore Waters of Cape Town, South Africa. Eds. Deon C. Nel and Thomas P. Peschak. Cape Town: World Wildlife Fund, 2006. 159–163. Reid, Robert. Shark!: Killer Tales from the Dangerous Depths. Allen & Unwin Kindle version, 2010. Riley, Kathy. Australia’s Most Dangerous Sharks. Australian Geographic, 2013. Roc, Margaret, and Kathleen Hawke. Australia’s Critically Endangered Animals. Heinemann Library, 2006. Rohr, Ian. Snappers, Stingers and Stabbers of Australia. Young Reed, 2006. Royal Zoological Society of New South Wales. “RZS NSW Fellows.” 2021. 6 Aug. 2021 <https://www.rzsnsw.org.au/about-us/rzs-nsw-fellows/rzs-nsw-fellows>. Ryan, Mark David, and Elizabeth Ellison. “Beaches in Australian Horror Films: Sites of Fear and Retreat.” Writing the Australian Beach Local Site, Global Idea. Eds. Elizabeth Ellison and Donna Lee Brien. Palgrave/Springer, 2020. 125–141. Schwanebeck, Wieland, ed. Der Weisse Hai revisited: Steven Spielberg’s Jaws und die Geburt eines amerikanischen Albtraums. Bertz & Fischer, 2015. Shark Hunters. Dirs. Ben Cropp and Ron Tayor. Sydney, 1962. Sharpe, Alan. Shark Down Under: The History Shark Attacks in Australian Waters. Dominion Publishing, 1976. Steele, Philip. Sharks and Other Monsters of the Deep. London: DK, 1998. Steffen, Will, Andrew A. Burbidge, Lesley Hughes, Roger Kitching, David Lindenmayer, Warren Musgrave, Mark Stafford Smith, and Patricia A. Werner. Australia’s Biodiversity and Climate Change. CSIRO Publishing, 2009. Taylor, Ron. Ron Taylor’s Shark Fighters: Underwater in Colour. John Harding Underwater Promotions, 1965. Taylor, Ron, and Valerie Taylor. Sharks: Silent Hunters of the Deep. Reader’s Digest, 1990. Taylor, Ron, Valerie Taylor, and Peter Goadby, eds. Great Shark Stories. Harper & Row, 1978. Repub. 1986 and 2000. Taylor, Valerie. Valerie Taylor: An Adventurous Life. Hachette Australia, 2019. Thiele, Colin. Maneater Man: Alf Dean, the World’s Greatest Shark Hunter. Rigby, 1979. Tricas, Timothy C., and Mark Carwardine. Sharks and Whales. Five Mile Press, 2002 Westbrook, Vivienne R., Shaun Collin, Dean Crawford, and Mark Nicholls. Sharks in the Arts: From Feared to Revered. Routledge, 2018. Whitley, Gilbert Percy. The Fishes of Australia: The Sharks, Rays, Devil-Fish, and other Primitive Fishes of Australia and New Zealand. Royal Zoological Society of New South Wales, 1940. Whitley, Gilbert Percy. Australian Sharks. Lloyd O’Neil, 1983.
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Leavy, Patricia. "Grande, Decaf, Low Fat, Extra Dry Cappuccino." M/C Journal 2, no.5 (July1, 1999). http://dx.doi.org/10.5204/mcj.1772.
Full textAbstract:
Desire. A longing, craving, hunger. A powerful motive. The representation of hope. Seemingly carnal. While historically the term "desire" has been categorized as an innately human and ultimately basic natural force, within the postmodern context "desire" becomes far more complex and contradictory and accordingly requires more expansive defining. Regardless of the content of the desire, whether it be the desire for romantic love or a successful career or an ice cold soda, whose desire is it? Can we within postmodernity separate the carnal from the calculated, the individual from the collective? How many others are involved in the desires that I have? Where do my desires come from? A dialogue regarding the strategic forces used to create consumer desire is well established within academia, dating back at least twenty-five years. This has been in response to the expansive advertising efforts engineered by industrial corporations which began in the early 1900s as mass production increased, necessitating new consumer markets. This research has provided insights into how advertising developed not merely to inform consumers about product availability, but also to reconstruct consumer perception (Ewen 41). Additionally, this modernist approach to the study of consumer desire has explored how advertisers study "mass psychology" in order to understand the way representations of products work to enhance product desirability (Ewen 47-9). While this dialogue is most important, within postmodernity, questions of representation become even more complex. Building upon questions of how images of consumption operate, we must now ask what, if anything, is behind those images. One of the characteristics of postmodernity is that I remember images of events that I did not witness. For example, while I was not present at the assassination of President Kennedy or during the Viet Nam War, I can recall, both spontaneously and at will, crystal clear visual moments of each historical event. In this postmodern time and space we all share a collective memory of images associated with events we may not have personally witnessed. Given this historically unique phenomenon, and that images often work within the realm of the unconscious, how do I know where my images of desire come from? Moreover, is there a universality that even my most seemingly personal desires maintain? Baudrillard asserts that we live in a world of simulation where referents are lost and we live by a system of signs without origin, no longer able to distinguish the real from the imaginary. He posits, "simulation threatens the difference between the true and the false, the real and the imaginary" (3). Desire forcefully manifests itself as true and real within each of our lives. In our hyperreal postmodern time and space, how can we individually and collectively be able to distinguish what our own true desires are as our I/eyes are mediated in multiple and often invisible ways (Pfohl)? Furthermore, do we desire what is represented in signs that don't actually have an origin in reality? Sociologist Stephen Pfohl writes the following: "The last thing that happened to me was a memory. Flash. Snap. Crack(le). Pop. I was watching television when suddenly I was recalled, taken by a sensational image of a desire to return to a time that never existed. Where does this image of desire come from? Where is it taking me? Where is it taking others?" (6). Combining the works of Baudrillard and Pfohl I am left wondering not only where does desire come from, but do images of desire actually spark our lives? This raises two pertinent questions: 1) as previously stated, we have a collective remembrance of images; therefore, to what extent are desires universal within any given historical time and geographic location, and, 2) who constructs those omnipresent images of desire? To what extent do media conglomerates, advertisers and politicians serve as mediators in our consciousness? I desire an answer to the following question: why is it that I drink diet coke? To quench a thirst or multiple thirsts? When I desire a cold diet coke, what might I gain from satisfying that craving? In the movie You've Got Mail the character played by actor Tom Hanks says: "The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf., decaf., low fat, nonfat, etc. So people who don't know what the hell they're doing or who on earth they are, can for only 2.95, can get not just a cup of coffee, but, an absolutely defining sense of self. Tall. Decaf. Cappuccino." The promise of both the product and the experience of fulfilling "personal" passion(s) has historically risen and is now at an all-time high. This increase in expectations can bring about two new results: 1) the fulfillment of the desire does not live up to the promise of fulfillment, or, 2) the satisfaction(s) gained from fulfilling the desire are illusions or partial illusions. For example, the first possibility occurs when I purchase a cappuccino to both quench my physical thirst and exert my decision-making ability even if on some unconscious level. Should the latter not occur, the desire for the possibility of the product is felt to be greater then the reality of the product. In the second case, I, as the character in the film asserts, may gain a false sense or illusion that purchasing and consuming this product demonstrates my decision-making ability. Turning to the issue of the universality of our images of desire, what happens to the individual when he/she discovers that the most intimate of desires is shared by countless others? What happens to the value placed upon that desire? In 1908 classical Sociologist Georg Simmel shared the following insight: In the stage of first passion, erotic relations strongly reject any thought of generalisation. A love such as this has never existed before; there is nothing to compare either with the person one loves or with our feelings for that person. An estrangement is wont to set in (whether as cause or effect is hard to decide) at the moment when this feeling of uniqueness disappears from the relationship. A skepticism regarding the intrinsic value of the relationship and its value for us adheres to the very thought that in this relation, after all, one is only fulfilling a general human destiny, that one has had an experience that has occurred a thousand times before, and that, if one had not accidentally met this precise person, someone else would have acquired the same meaning for us. (147) Are all of my desires comparable or even parallel to those of strangers? One does not desire without an object or subject. The desire for romantic passion involves a subject while the desire for a product involves an object. Even desires regarding success that may appear to live only within the individual actually exist within institutions and/or based upon some level of comparison exterior to the individual. The desire for the product or passion does not exist in my body alone but rather in the relation between the object or subject and myself. In our postmodern context the mediating factors between what is desired and the desirous individual are increasingly manifold yet often invisible. I'm going to Starbucks. I want a grande, decaf, low fat, extra dry cappuccino. Obey your thirst! References Baudrillard, Jean. Simulacra and Simulation. Michigan: U of Michigan P, 1994. Ewen, Stuart. All Consuming Images: The Politics of Style in Contemporary Culture. Basic Books, 1988. Pfohl, Stephen. Death at the Parasite Café: Social Science (Fictions) and the Postmodern. New York: St. Martin's Press, 1992. Simmel, Georg. On Individuality and Social Forms. Chicago: U of Chicago P, 1971. You've Got Mail. Warner Bros., 1998. Citation reference for this article MLA style: Patricia Leavy. "Grande, Decaf, Low Fat, Extra Dry Cappuccino: Postmodern Desire." M/C: A Journal of Media and Culture 2.5 (1999). [your date of access] <http://www.uq.edu.au/mc/9907/grande.php>. Chicago style: Patricia Leavy, "Grande, Decaf, Low Fat, Extra Dry Cappuccino: Postmodern Desire," M/C: A Journal of Media and Culture 2, no. 5 (1999), <http://www.uq.edu.au/mc/9907/grande.php> ([your date of access]). APA style: Patricia Leavy. (1999) Grande, decaf, low fat, extra dry cappuccino: postmodern desire. M/C: A Journal of Media and Culture 2(5). <http://www.uq.edu.au/mc/9907/grande.php> (your date of access]).
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Dean, Gabrielle. "Portrait of the Self." M/C Journal 5, no.5 (October1, 2002). http://dx.doi.org/10.5204/mcj.1991.
Full textAbstract:
Let us work backwards from what we know, from personal experience: the photograph of which we have each been the subject. Roland Barthes says of this photograph that it transforms "the subject into object": one begins aping the mask one wants to assume, one begins, in other words, to make oneself conform in appearance to the disguise of an identity (Camera Lucida 11). A quick glance back at your most recent holiday gathering will no doubt confirm his diagnosis. Barthes gives to this subject-object the title of Spectrum in order to neatly join the idea of spectacle with the fearsome spectre, what he calls that "terrible thing which is there in every photograph: the return of the dead" (Camera Lucida 9). Cathy Davidson points out that in "photocentric culture, we can no longer even see that we see ourselves primarily as seen, imaged, the photograph as the evidential proof of existence"; photocentric culture thus generates "a profound confusion of image and afterlife" (669 672). Andre Bazin announces that the medium "embalms time, rescuing it simply from its proper corruption" (242), while Susan Sontag points out that it may "assassinate" (13). What photography mummifies, distorts and murders, among other things, is the sense that the reality of the self resides in the body, the corporeal and temporal boundaries of personhood. The spectral haunting of the photograph is familiar to anyone who has ever looked at snapshots in a family album. How much more present it was to the producers and consumers of early photography who engineered the genre of the memento mori, portraits taken of the dead or in imitation of death. Despite the acknowledged 'eeriness' of our own recorded and vanished pasts, such pictures seem grotesquely morbid to us now -- for what we cannot recover is the absolute novelty of photography in its early days, or the vehicle that it provided in the nineteenth century for a whole set of concerns about selfhood that begin, ironically, with death. Those early photographs bring to mind another death, that of the author. Re-enter Barthes, for it is he who definitively announces the new textual paradigm in which the author disappears. In "Death of the Author," Barthes calls the author tyrannical and adopts liberationist rhetoric in unseating him. But what cult is Barthes actually countering? His essay begins and ends with Balzac, and includes Baudelaire, Van Gogh and Tchaikovsky, while his heroes are Mallarmé, Valéry and Proust. Barthes' notion of the author is implicitly a nineteenth-century construction, to be undone by modernist writing against the grain. And what distinguishes the nineteenth-century author from his predecessors? His portrait, of course. Thanks to the surge of visual and reproductive technologies culminating in the mechanised printing process and photography, the nineteenth-century author is suddenly widely available to readers as an image. The author literally becomes a face hovering above the text; it is this omnipresence that Barthes objects to. Photography gives new momentum to the cult of the author, but this is not mere historical coincidence -- that the photograph is developed at a point in history when authorship is particularly mobile: in between the Romantic individualism that transforms authorship from a craft to a calling, and the modernist interrogation of ontology and representation that explodes such notions from within. However, the opposite is also true. Photography as we know it is a product of the institution of authorship. Photography is founded on and makes available, through the democratisation and dissemination of a certain technology, a concept of public selfhood that hitherto had been reserved for those in charge of textual representation, of themselves as well as of other subjects. Primarily this is because the ideological, technological and material vehicles of the photograph -- identities, characters, scenes, the properties of chemical interaction, the invention of specialised apparatus, poses, props, and photo albums -- were closely related to book culture. How did photography change the notion of the author? It did so by commandeering truth claims -- by serving as the scientific illustration of divinely-ordained natural laws. The art of chemically fixing the image obtained through a camera obscura was perfected in 1839 by Louis Jacques Mandé Daguerre and William Fox Talbot, separately, with different techniques.1 Daguerre's method caught on quickly, partly because his daguerreotype recorded such exquisite detail. The daguerreotype surface was reflective and sharply etched; inspection with a magnifying glass disclosed minutiae -- insects, eyelashes, objects in the far distance. The daguerreotype, popularly nicknamed "the pencil of the sun," seemed like a miniaturised and complete mirror of the world, a representation without human intervention.2 In 1839, and throughout the 1840's and '50's, photography transparently supported the notion that the discoveries of science would help reveal God's secrets, not disprove them -- a view that suffered but continued on after the publication of The Origin of the Species in 1859. Its presumed objectivity and comprehensive truthfulness made photography immediately appealing as a scientific and artistic tool. Although it was used to record geologic formations and vegetation, the bulky apparatus of the early photographic methods meant that it was better suited to the indoor studio -- and the portrait, in which the truth of human character could be made visible. It served as a means of defining normality and deviation; it was central to the project of identifying physical characteristics of the insane and the criminal, and of classifying racial features, as in the daguerreotypes made of slaves in the United States by J. T. Zealy in 1850, which the natural scientist Louis Aggasiz used as independent evidence of the natural differences between the races in order to endorse the doctrine of "separate creation" (Trachtenberg 53) So perceptive and penetrating did the photograph seem, it was even deemed capable of revealing vice and virtue, and it was in this way that the photographer moved onto the terrain of the author. The truth-telling properties of photography seemed to corroborate the authorial estimation of character that was a central element of nineteenth-century fiction. In texts where photography is itself on display this property is especially obvious -- in Nathaniel Hawthorne's The House of the Seven Gables, for example, where true and secret characters are only discerned in daguerreotype portraits. But photography did more than divinely and scientifically confirm fictional character; the venerated author's ability to delineate moral qualities made him, or her, an exemplary character as well. The Victorians prized "sincerity," the criterion by which they measured their authors. Especially in the influential pronouncements of Carlyle, the Victorian notion of sincerity "makes man and artist inseparable" (Ball 155). An exemplary moral life was particularly powerful in the form of an author. Indeed, it was through authorship of some kind that such lives could take the public form they needed in order to fulfill their function as models. And so photography appears not just in the text but on its margins, framing and qualifying it: the portrait of the author, already a bibliographic convention, gains additional authority through the objective lens of the camera, in which the author's character is exhibited as a kind of testimony to his or her truth-telling abilities. The frontispiece guarantees the right of the author to moral leadership. As literacy and readership expanded and exceeded former class distinctions, the nineteenth-century author began to need to market himself in order to find and keep an audience. But since the source of the author's authority was sincerity, the commodification of the authorial self presented a dilemma. Some writers, such as Dickens, embraced this role; others withdrew from the task of performing a public self, but their refusal of the public's gaze was itself often dramatised, as for Tennyson, Elizabeth Barret Browning and, after her death, Emily Dickinson. The photograph portrait of the artist, as well as other likenesses of his visage, was a particularly convenient piece of authorial paraphernalia because it sustained the idea of the author as moral exemplar, but in fact it was only one of the many ways in which nineteenth-century readers kept the author before their eyes. Souvenirs such as autographs, original manuscripts and other tokens testifying to the presence of the author's body, as well as gift books and precious editions designed to generate and satisfy fans, were mainstays of Victorian keepsake culture. The photograph as corporeal souvenir signals the point where we must turn around and consider the question of photography and authorship from the other direction: that is, how the institution of authorship constructs photography. Given that photography as an art developed out of the desire to eliminate the human hand, to trace directly from nature, it seems ironic that photography could have an author. And yet it was the notion of a public and visible self, associated primarily with authorship, which accounted for the widespread popularity of photography. When the daguerreotype was introduced in 1839, enterprising amateurs in Europe and the United States transformed it from a tricky chemical procedure into a practical art, a livelihood. Daguerrean saloons appeared in the cities and in rural areas, itinerant daguerreotypists set up temporary headquarters. But every daguerreotype studio had two purposes, whether it was the high-end urban atelier of Southworth and Hawes in Boston or a peddler's rented room: it was the place where one went to have one's picture taken and it was also a public gallery, where the portraits of former customers were displayed. In an urban gallery, those portraits might include the poets, ministers and politicians of the day, but even in a village studio, one could see exhibited the portraits of the local beauties, the town big-wigs. Entering the studio as a customer or a spectator, anyone could imaginatively take his or her place among an assembly of eminent personages. More importantly, the daguerreotype and later forms of photography made portraiture accessible to the middle and working classes for the first time. The studio was a democratic space where one could entertain the fantasy of a different self, and in fact one could literally enact that fantasy through the props and accessories of identity that the studio provided. In borrowed hats and canes, sitting stiffly in chairs or standing against painted backdrops, holding books, flowers, candles, and even other daguerreotypes, the sitter could assume the persona he or she would like others to see. Often the sitter composes an obvious gender performance, other times the sitter exhibits himself as the master of a certain occupation. With the invention of the wet plate collodion process in 1851, which made it possible to reproduce quantities of images from a single negative, the public went in for the carte-de-visite, on which one's very own portrait was imprinted and handed out like a postcard souvenir. The carte-de-visite necessitated a new way of keeping and displaying multiple photographs, and thus the photo album was born. But in fact the paradigm of the book already governed photographic display and the storage of the personal collection. When the Bible was the only book a family might own, it served as the cabinet of memorable dates and events. Other kinds of mementoes were stored in lockets and books: locks of hair, painted miniatures, pressed flowers. Daguerreotypes were kept in small codex-like cases or in hinged lockets. The souvenir and its symbolic connection to the body (one's own or that of a beloved) was of course not limited to the cult of the author but was available as a mode of identity to anybody who read novels. The culture of the souvenir, the keepsake, the personal precious object stored in a book, offered a means of articulating the self that readily accommodated the photograph, and in that context, the photograph took on the properties of a personal talisman. In the wake of photography, the scrapbook, the flower album, the signature album -- all those vehicles for collecting and displaying the ephemera of a lifetime -- flourished. Books were no longer mainly devoted to dense layers of print but could consist of open space to be filled in by their owners, who would thereby become authors of their own works and incidentally of their own identities. The popularity of the album was partly due to developments in printing, which was changing from a text-based industry to one increasingly concerned with images, a shift that culminated in photo-offset printing and photoduplication. But the popularity of the album and other biblioform containers for the personal collection also has something to do with the culture of the souvenir, which prepared the way for the photograph as personal talisman and then accomodated the tremendous expansion photography offered to the self. Via the photograph, a self that was allied with its own mementoes would be transformed: selfhood formerly attached to an object intended for private contemplation was subsequently attached to an object intended for exhibition. Via the photograph, the same publicity attendant on the circulation of the author was incorporated into the stuff of the ordinary subject, who regarded his or her own image and offered it up to history. The reflexive spectacle of visible selfhood brings us back to the return of the dead, that feature of the photograph which seems to persist, and perhaps illuminates the difference between the kind of death it spooks us with now and the kind of 150 years ago. For our ancestors, the photograph was a way to cheat death, to manipulate the strict boundaries of identity, to become memorable, to catch a heady glimpse of absolute truth; but for us it is different. We can see how much we are the creations of photography, and how much we surrender to the public self it burdens us with. Notes 1. The technological history of photography is of course much complicated by issues of competition, technological "prehistory" and intellectual property—for example, there is the matter of the disappearance of Daguerre's partner Niepce. However, Daguerre is generally credited with "inventing" the medium. See Gernsheim, Greenough et al and Newhall. 2. The phrase and others like it were not only popularised by influential critic-practitioners of photography such as Oliver Wendell Holmes, Fox Talbot, in The Pencil of Nature, and Marcus Aurelius Root, in The Camera and the Pencil, but were perpetuated in the everyday language of commerce—for example, the portrait studio that advertised its "Sun Drawn Miniatures" (Gernsheim 106). References Ball, Patricia. The Central Self: A Study in Romantic and Victorian Imagination. London: Athlone Press, 1968. Barthes, Roland. Camera Lucida: Reflections on Photography. Trans. Richard Howard. New York: Hill and Wang, 1981. ---. "The Death of the Author." Image, Music, Text. Trans. Stephen Heath. New York: Hill and Wang, 1977. Bazin, André. "The Ontology of the Photographic Image." Classic Essays on Photography. Ed. Alan Trachtenberg. New Haven, Conn: Leete's Island Books, 1980. 237-244. Davidson, Cathy N. "Photographs of the Dead: Sherman, Daguerre, Hawthorne." South Atlantic Quarterly 89.4 (Fall 1990): 667-701. Gernsheim, Helmut. The Origins of Photography. London: Thames and Hudson, 1982. Greenough, Sarah, Joel Snyder, David Travis and Colin Westerbeck. On the Art of Fixing a Shadow: One Hundred and Fifty Years of Photography. Boston: Little, Brown, 1989. Newhall, Beaumont. The History of Photography, From 1839 to the Present. New York: Museum of Modern Art, 1982. Sontag, Susan. On Photography. New York: Dell, 1977. Trachtenberg, Alan. Reading American Photographs: Images as History, Mathew Brady to the Present. New York: Hill and Wang, 1989. Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Dean, Gabrielle. "Portrait of the Self" M/C: A Journal of Media and Culture 5.5 (2002). [your date of access] < http://www.media-culture.org.au/mc/0210/Dean.html >. Chicago Style Dean, Gabrielle, "Portrait of the Self" M/C: A Journal of Media and Culture 5, no. 5 (2002), < http://www.media-culture.org.au/mc/0210/Dean.html > ([your date of access]). APA Style Dean, Gabrielle. (2002) Portrait of the Self. M/C: A Journal of Media and Culture 5(5). < http://www.media-culture.org.au/mc/0210/Dean.html > ([your date of access]).
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Collins-Gearing, Brooke. "Reclaiming the Wasteland: Samson and Delilah and the Historical Perception and Construction of Indigenous Knowledges in Australian Cinema." M/C Journal 13, no.4 (August18, 2010). http://dx.doi.org/10.5204/mcj.252.
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It was always based on a teenage love story between the two kids. One is a sniffer and one is not. It was designed for Central Australia because we do write these kids off there. Not only in town, where the headlines for the newspapers every second day is about ‘the problem,’ ‘the teenager problem of kids wandering the streets’ and ‘why don’t we send them back to their communities’ and that sort of stuff. Then there’s the other side of it. Elders in Aboriginal communities have been taught that kids who sniff get brain damage, so as soon as they see a kid sniffing they think ‘well they’re rubbish now, they’re brain damaged.’ So the elders are writing these kids off as well, as in ‘they are brain damaged so they’re no use now, they’ll be in wheelchairs for the rest of their lives.’ This is not true, it’s just information for elders that hasn’t been given to them. That is the world I was working with. I wanted to show two incredibly beautiful children who have fought all their lives just to breathe and how incredibly strong they are and how we should be celebrating them and backing them up. I wanted to show that to Central Australia, and if the rest of Australia or the world get involved that’s fantastic. (Thornton in interview)Warwick Thornton’s 2009 film Samson and Delilah won the hearts of Australians as well as a bag of awards — and rightly so. It is a breathtaking film that, as review after review will tell you, is about the bravery, hopelessness, optimism and struggles of two Indigenous youths. In telling this story, the film extends, inverts and challenges notions of waste: wasted youths, wasted memory, wasted history, wasted opportunities, getting wasted and wasted voices. The narrative and the film as a cultural object raise questions about being discarded and “the inescapable fact that the experience of catastrophe in the past century can only be articulated from its remains, our history sifted from among these storied deposits.” (Neville and Villeneuve 2). The purpose of this paper is to examine reaction to the film, and where this reaction has positioned the film in Australian filmmaking history. In reading the reception of the film, I want to consider the film’s contribution to dialogical cultural representations by applying Marcia Langton’s idea of intersubjectivity.In his review, Sean Gorman argues thatThe main reason for the film’s importance is it enables white Australians who cannot be bothered reading books or engaging with Indigenous Australians in any way (other than watching them play football perhaps) the smallest sliver of a world that they have no idea about. The danger however in an engagement by settler society with a film like Samson and Delilah is that the potential shock of it may be too great, as the world which it portrays is, for many, an unknown Australia. Hence, for the settler filmgoer, the issues that the film discusses may be just too hard, too unreal, and their reaction will be limited to perhaps a brief bout of anger or astonishment followed by indifference. (81.1)It is this “engagement by settler society” that I wish to consider: how the voices that we hear speaking about the film are shifting attention from the ‘Other’ to more dialogical cultural representations, that is, non-Indigenous Australia’s emerging awareness of what has previously been wasted, discarded and positioned as valueless. I find Gorman’s surmise of white Australia’s shock with a world they know nothing about, and their potential power to return to a state of indifference about it, to be an interesting notion. Colonisation has created the world that Samson and Delilah live in, and the white community is as involved as the Indigenous one in the struggles of Samson and Delilah. If “settler” society is unaware, that unawareness comes from a history of non-Indigenous power that denies, excludes, and ignores. For this reason, Samson and Delilah is a dialogical cultural representation: it forces a space where the mainstream doesn’t just critique the Aborigine, but their own identity and involvement in the construction of that critique.Wasted VoicesWaste is a subjective notion. Items that some discard and perceive as valueless can be of importance to others, and then it also becomes a waste not to acknowledge or use that item. Rather than only focusing on the concept of “waste” as items or materials that are abandoned, I wish to consider the value in what is wasted. Centring my discussion of ‘waste’ on Thornton’s film provides the opportunity to view a wasteland of dispossession from another cultural and social perspective. Reaction to the film has constructed what could be perceived as an exceptional moment of engagement between Indigenous and non-Indigenous voices in dialogic intercultural dialogue. By revisiting early examples of ethnographic collaboration, and re-examining contemporary reactions to Samson and Delilah, I hope to forge a space for intervention in Australian film criticism that focuses on how ‘non-Aboriginality’ depends on ‘Aboriginality’ in a vast wasteland of colonial dispossession and appropriation.Many of the reviews of Thornton’s film (Buckmaster; Collins; Davis; Gorman; Hall; Isaac; Ravier; Redwood; Rennie; Simpson) pay attention to the emotional reaction of non-Indigenous viewers. Langton states that historically non-Indigenous audiences know ‘the Aborigine’ through non-Indigenous representations and monologues about Aboriginality: “In film, as in other media, there is a dense history of racist, distorted and often offensive representation of Aboriginal people” (24). The power to define has meant that ethnographic discourses in the early days of colonisation established their need to record Indigenous peoples, knowledges and traditions before they ‘wasted away.’ At the 1966 Round Table on Ethnographic Film in the Pacific Area, Stanley Hawes recounts how Ian Dunlop, an Australian documentary filmmaker, commented that “someone ought to film the aborigines of the Western Desert before it was too late. They had already almost all disappeared or gone to live on Mission stations” (69). This popular belief was one of the main motivations for research on Indigenous peoples and led to the notion of “smoothing the dying pillow,” which maintained that since Aborigines were a dying race, they should be allowed to all die out peacefully (Chandra-Shekeran 120). It was only the ‘real’ Aborigine that was valued: the mission Black, the urban Black, the assimilated Black, was a waste (Cowlishaw 108). These representations of Aboriginality depended on non-Indigenous people speaking about Aboriginality to non-Indigenous people. Yet, the impetus to speak, as well as what was being spoken about, and the knowledge being discussed and used, relied on Indigenous voices and presences. When Australia made its “important contribution to ethnographic films of its Aborigines” (McCarthy 81), it could not have done so without the involvement of Indigenous peoples. In her work on intersubjectivity, Langton describes “Aboriginality” as a “social thing” that is continually remade through dialogue, imagination, representation and interpretation. She describes three broad categories of Aboriginal and non-Aboriginal intersubjectivity: when Aboriginal people interact with other Aboriginal people; when non-Aboriginal people stereotype, iconise, and mythologise Aboriginal people without any Aboriginal contact; and when Aboriginal and non-Aboriginal people engage in dialogue (81). Since W. Baldwin Spencer’s first ethnographic film, made between 1901 and 1912, which recorded the customs of the Aranda and neighbouring Central Australian tribes (McCarthy 80), the development of Australian cinema depended on these categories of intersubjectivity. While the success of Samson and Delilah could be interpreted as opening mainstream eyes to the waste that Indigenous communities have experienced since colonisation — wasted knowledge, wasted youths, wasted communities — it could also signify that what was once perceived by dominant non-Indigenous society as trash is now viewed as treasure. Much like the dot paintings which Delilah and her nana paint in exchange for a few bucks, and which the white man then sells for thousands of dollars, Aboriginal stories come to us out of context and filtered through appropriation and misinterpretation.Beyond its undeniable worth as a piece of top-notch filmmaking, Samson and Delilah’s value also resides in its ability to share with a wide audience, and in a language we can all understand, a largely untold story steeped in the painful truth of this country’s bloody history. (Ravier)In reading the many reviews of Samson and Delilah, it is apparent there is an underlying notion of such a story being secret, and that mainstream Australia chose to engage with the film’s dialogical representation because it was sharing this secret. When Ravier states that Aboriginal stories are distorted by appropriation and misinterpretation, I would add that such stories are examples of Langton’s second category of intersubjectivity: they reveal more about the processes of non-Indigenous constructions of ‘the Aborigine’ and the need to stereotype, iconise and mythologise. These processes have usually involved judgements about what is to be retained as ‘valuable’ in Indigenous cultures and knowledges, and what can be discarded — in the same way that the film’s characters Samson and Delilah are discarded. The secret that Samson and Delilah is sharing with white Australia has never been a secret: it is that non-Indigenous Australia chooses what it wants to see or hear. Wasted SilencesIn 1976 Michael Edols directed and produced Floating about the Mowanjum communities experiences of colonisation, mission life and resistance. That same year Alessandro Cavadini directed and Carolyn Strachan produced Protected, a dramatised documentary about life on the Queensland Aboriginal reserve of Palm Island — “a dumping ground for unwanted persons or those deemed to be in need of ‘protection’” (Treole 38). Phillip Noyce’s Backroads, a story about the hardships facing a young man from a reserve in outback New South Wales, was released in 1977. In 1979, Essie Coffey produced and directed My Survival as an Aboriginal, where she documented her community’s struggles living under white domination. Two Laws, a feature film made by four of the language groups around Borroloola in 1981, examines the communities’ histories of massacre, dispossession and institutionalisation. These are just some of many films that have dealt with the ‘secrets’ about Indigenous peoples. In more recent times the work of Noyce, Rolf de Heer, Stephen Johnson, Iven Sen, Rachel Perkins and Romaine Moreton, to name only a few, have inspired mainstream engagement with films representing Indigenous experiences and knowledges. “We live in a world in which, increasingly, people learn of their own and other cultures and histories through a range of visual media — film, television, and video,” writes Faye Ginsburg (5). Changing understandings of culture and representation means that there appears to be a shift away from the “monologic, observational and privileged Western gaze” towards more dialogic, reflexive and imaginative mediation. Perhaps Samson and Delilah’s success is partly due to its contribution to social action through compelling the non-Indigenous viewer to “revise our comfortable and taken for granted narrative conventions that fetishise the text and reify ‘culture’ and ‘cultural difference.’ Instead, we — as producers, audiences, and ethnographers — are challenged to comprehend the multiple ways that media operate as a site where culture is produced, contested, mediated and continually re-imagined” (Ginsburg 14). In his review, Tom Redwood writes about the filmLike life in the desert, everything is kept to a minimum here and nothing is wasted. ... Perhaps it took an Indigenous filmmaker from Alice Springs to do this, to lead the way in reinstating meaningfulness and honesty as core values in Australian cinema. But, whatever the case, Thornton's Indigenous heritage won't make his difficult vision any easier for local audiences to swallow. Most Australians aren't used to this degree of seriousness at the movies and though many here will embrace Samson and Delilah, there will no doubt also be a minority who, unable to reject the film as a cultural curiosity, will resist its uncompromising nature with cries of 'pessimism!' or even 'reverse-racism!’ (28-29)Perhaps the film’s success has to do with the way the story is told? — “everything kept to a minimum” and “nothing is wasted.” In attempts to construct Aboriginal and non-Aboriginal intersubjectivity in previous representations perhaps language, words, English got in the way of communication? For mainstream white Australian society’s engagement in dialogic representations, for Indigenous voices to speak and be heard, for non-Indigenous monologues to be challenged, perhaps silence was called for? As the reviews for the film have emphasised, non-Indigenous reactions contribute to the dialogic nature of the film, its story, as well as its positioning as a site of cultural meaning, social relations, and power. Yet even while critiquing constructions of Aboriginality, non-Aboriginality has historically remained uncritiqued—non-Aboriginal endorsement and reaction is discussed, but what this reaction and engagement, or lack of engagement (whether because of ignorance, unawareness, or racism) reveals is not. That is, non-Aboriginality has not had to critique the power it has to continue to remain ignorant of stories about wasted Indigenous lives. Thornton’s film appears to have disrupted this form of non-engagement.With the emergence of Indigenous media and Indigenous media makers, ethnographic films have been reconceptualised in terms of aesthetics, cultural observations and epistemological processes. By re-exploring the history of ethnographic film making and shifting attention from constructions of the ‘other’ to reception by the mainstream, past films, past representations of colonisation, and past dialogues will not be wasted. With the focus on constructing Aboriginality, the cultural value of non-Aboriginality has remained unquestioned and invisible. By re-examining the reactions of mainstream Australians over the last one hundred years in light of the success of Samson and Delilah, cultural and historical questions about ‘the Aborigine’ can be reframed so that the influence Indigenous discourses have in Australian nation-building will be more apparent. The reception of Samson and Delilah signifies the transformational power in wasted voices, wasted dialogues and the wasted opportunities to listen. Wasted DialoguesFelicity Collins argues that certain “cinematic events that address Indigenous-settler relations do have the capacity to galvanise public attention, under certain conditions” (65). Collins states that after recent historical events, mainstream response to Aboriginal deprivation and otherness has evoked greater awareness of “anti-colonial politics of subjectivity” (65). The concern here is with mainstream Australia dismantling generations of colonialist representations and objectifications of the ‘other.’ What also needs to be re-examined is the paradox and polemic of how reaction to Aboriginal dispossession and deprivation is perceived. Non-Indigenous reaction remains a powerful framework for understanding, viewing and positioning Indigenous presence and representation — the power to see or not to see, to hear or to ignore. Collins argues that Samson and Delilah, along with Australia (Luhrmann, 2009) and First Australians (Perkins, 2008), are national events in Australian screen culture and that post-apology films “reframe a familiar iconography so that what is lost or ignored in the incessant flow of media temporality is precisely what invites an affective and ethical response in cinematic spaces” (75).It is the notion of reframing what is lost or ignored to evoke “ethical responses” that captures my attention; to shift the gaze from Aboriginal subjectivity, momentarily, to non-Aboriginal subjectivity and examine how choosing to discard or ignore narratives of violence and suffering needs to be critiqued as much as the film, documentary or representation of Indigenality. Perhaps then we can start to engage in dialogues of intersubjectivity rather than monologues about Aboriginality.I made [Samson and Delilah] for my mob but I made sure that it can work with a wider audience as well, and it’s just been incredible that it’s been completely embraced by a much wider audience. It’s interesting because as soon as you knock down that black wall between Aboriginals and white Australia, a film like this does become an Australian film and an Australian story. Not an Aboriginal story but a story about Australians, in a sense. It’s just as much a white story as it is a black one when you get to that position. (Thornton in interview)When we “get to that position” described by Thornton, intercultural and intersubjective dialogue allows both Aboriginality and non-Aboriginality to co-exist. When a powerful story of Indigenous experiences and representations becomes perceived as an Australian story, it provides a space for what has historically been ignored and rendered invisible to become visible. It offers a different cultural lens for all Australians to question and critique notions of value and waste, to re-assess what had been relegated to the wasteland by ethnographic editing and Westernised labels. Ever since Spencer, Melies, Abbie and Elkin decided to retain an image of Aboriginality on film, which they did with specific purposes and embedded values, it has been ‘the Aborigine’ that has been dissected and discussed. It would be a waste not to open this historiography up to include mainstream reaction, or lack of reaction, in the development of cultural and cinematic critique. A wasteland is often perceived as a dumping ground, but by re-visiting that space and unearthing, new possibilities are discovered in that wasteland, and more complex strategies for intersubjectivity are produced. At the centre of Samson and Delilah is the poverty and loss that Indigenous communities experience on a daily basis. The experiences endured by the main characters are not new or recent ones and whether cinematic reception of them produces guilt, pity, sympathy, empathy, fear or defensiveness, it is the very potential to be able to react that needs to be critiqued. As Williamson Chang points out, the “wasteland paradigm is invisible to those embedded in its structure” (852). By looking more closely at white society’s responses in order to discern more clearly if they are motivated by feelings that their wealth—whether material, cultural or social—or their sense of belonging is being challenged or reinforced then ruling values and epistemologies are challenged and dialogic negotiations engaged. If dominant non-Indigenous society has the power to classify Indigenous narratives and representation as either garbage or something of value, then colonialist structures remain intact. If they have the self-reflexive power to question their own response to Indigenous narratives and representations, then perhaps more anti-colonial discourses emerge. Notions of value and waste are tied to cultural hierarchies, and it is through questioning how a dominant culture determines value that processes of transformation and mediation take place and the intersubjective dialogue sparked by Samson and Delilah can continueIn her review of Samson and Delilah, Therese Davis suggests that the film brings people closer to truthfulness, forcing the audience to engage with that realism: “those of us ‘outside’ of the community looking in can come to know ourselves differently through the new languages of this film, both cultural and cinematic. Reformulating the space of the national from an ‘insider,’ Aboriginal community-based perspective, the film positions its spectators, both Aboriginal and non-Aboriginal, in a shared space, a space that allows for new forms of attachment, involvement and self-knowledge, new lines of communication.” Davis goes on to caution that while the film is groundbreaking, the reviews situating the film as what Australian cinema should be need to be mindful of feeding “notions of anti-diversity, which “is an old debate in Australian Cinema Studies, but in this instance anti-diversity is doubly problematic because it also runs the risk of narrowly defining Indigenous cinema.” The danger, historically, is that anything Indigenous, has always been narrowly defined by the mainstream and yes, to continue to limit Indigenous work in any medium is colonising and problematic. However, rather than just caution against this reaction, I am suggesting that reaction itself be critiqued. While currently contemporary mainstream response to Samson and Delilah is one of adoration, is the centre from which it comes the same centre which less than fifty years ago critiqued Indigenous Australians as a savage, noble, and/or dying race wasting away? Davis writes that the film constructs a new “relation” in Australian cinema but that it should not be used as a marker against which “all new (and old) Indigenous cinema is measured.” This concern resembles, in part, my concern that until recently mainstream society has constructed their own markers of Aboriginal cultural authenticity, deciding what is to be valued and what can be discarded. I agree with Davis’s caution, yet I cannot easily untangle the notion of ‘measuring.’ As a profound Australian film, certainly cinematic criticism will use it as a signifier of ‘quality.’ But by locating it singularly in the category of Indigenous cinema, the anti-colonial and discursive Indigenous discourses the film deploys and evokes are limited to the margins of Australian film and film critique once more. After considering the idea of measuring, and asking who would be conducting this process of measuring, my fear is that the gaze returns to ‘the Aborigine’ and the power to react remains solely, and invisibly, with the mainstream. Certainly it would be a waste to position the film in such a way that limits other Indigenous filmmakers’ processes, experiences and representations. I see no problem with forcing non-Indigenous filmmakers, audiences and perceptions to have to ‘measure’ up as a result of the film. It would be yet another waste if they didn’t, and Samson and Delilah was relegated to being simply a great ‘Indigenous Australian film,’ instead of a great Australian film that challenges, inverts and re-negotiates the construction of both Aboriginality and non-Aboriginality. By examining reaction to the film, and not just reading the film itself, discussions of dialogical cultural representation can include non-Aboriginality as well as Aboriginality. Films like this are designed to create a dialogue and I’m happy if someone doesn’t like the film and they tell me why, because we’re creating dialogue. We’re talking about this stuff and taking a step forward. That’s important. (Thornton)The dialogue opened up by the success of Thornton’s beautiful film is one that also explores non-Aboriginality. If we waste the opportunity that Samson and Delilah provides, then Australia’s ongoing cinematic history will remain a wasteland, and many more Indigenous voices, stories, and experiences will continue to be wasted.ReferencesBuckmaster, Luke. “Interview with Warwick Thornton”. Cinetology 12 May 2009. 18 Aug. 2010 ‹http://blogs.crikey.com.au/cinetology/2009/05/12/interview-with-warwick-thornton-writerdirector-of-samson-delilah›.———. “Samson and Delilah Review: A Seminal Indigenous Drama of Gradual and Menacing Beauty”. Cinetology 6 May 2009. 14 June 2010 ‹http://blogs.crikey.com.au/cinetology/2009/05/06/samson-delilah-film-review-a-seminal-indigenous-drama-of-gradual-and-menacing-beauty›.Chang, Williamson, B. C. “The ‘Wasteland’ in the Western Exploitation of ‘Race’ and the Environment”. University of Colorado Law Review 849 (1992): 849-870.Chandra-Shekeran, Sangeetha. “Challenging the Fiction of the Nation in the ‘Reconciliation’ Texts of Mabo and Bringing Them Home”. The Australian Feminist Law Journal 11 (1998): 107-133.Collins, Felicity. “After the Apology: Reframing Violence and Suffering in First Australians, Australia and Samson and Delilah”. Continuum: Journal of Media and Cultural Studies 24.3 (2010): 65-77.Cowlishaw, Gillian, K. “Censoring Race in ‘Post-Colonial’ Anthropology”. Critique of Anthropology 20.2 (2000): 101-123. Davis, Therese. “Love and Marginality in Samson and Delilah”. Senses of Cinema 57 (2009). 7 Jan. 2010 ‹http://archive.sensesofcinema.com/contents/09/51/samson-and-delilah.html›. Ginsburg, Faye. “Culture/Media: A (Mild) Polemic”. Anthropology Today 10.2 (1994): 5-15.Gorman, Sean. “Review of Samson and Delilah”. History Australia 6.3 (2009): 81.1-81.2.Hall, Sandra. “Review of Samson and Delilah”. Sydney Morning Herald. 7 May 2009. Hawes, Stanley. “Official Government Production”. Round Table on Ethnographic Film in the Pacific Area. Canberra: Australian National Advisory Committee, 1966. 62-71.Isaac, Bruce. “Screening ‘Australia’: Samson and Delilah”. Screen Education 54 (2009): 12-17. Langton, Marcia. Well, I Heard It on the Radio and I Saw It on the Television...: An Essay for the Australian Film Commission on the Politics and Aesthetics of Filmmaking by and about Aboriginal People and Things. Sydney: Australian Film Commission, 1993.McCarthy, F. D “Ethnographic Research Films” Round Table on Ethnographic Film in the Pacific Area Australian National Advisory Committee (1966): 80-85.Neville, Brian, and Johanne Villeneuve. Waste-Site Stories: The Recycling of Memory. Albany: State U of New York P., 2002.Ravier, Matt. “Review: Samson and Delilah”. In Film Australia. 2009. 7 Jan. 2010 ‹http://www.infilm.com.au/?p=802›.Redwood, Tom. “Warwick Thornton and Kath Shelper on Making Samson and Delilah”. Metro 160 (2009): 31.Rennie, Ellie. “Samson and Delilah under the Stars in Alice Springs”. Crikey 27 Apr. 2009. 18 Aug. 2010 ‹ http://www.crikey.com.au/2009/04/27/samson-and-delilah-under-the-stars-in-alice-springs/›.Samson and Delilah. Dir. Warwick Thornton. Footprint Films, 2009. Treole, Victoria. Australian Independent Film. Sydney: Australian Film Commission, 1982.
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Seigworth,GregoryJ. "The Affect of Corn." M/C Journal 8, no.6 (December1, 2005). http://dx.doi.org/10.5204/mcj.2467.
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Rather than trying to lead an audience into a suspension of disbelief, cornball artists who get their own joke hope everyone will play along, or anyway enjoy the joke, which suggests that successful corn involves a suspension of embarrassment, or else a revel in it. (Marcus 323) Sure, it was corny as anything, pretentious, and silly beyond reason. But it felt so refreshing to see a band so absolutely devoid of irony and hipster chic, to see them perform and actually have enough sense and gravitas to not take themselves so damned seriously. And I think that, for a lot of people (myself included), that was a breath of fresh air. If there had been even the slightest trace of irony in the Illinoisemakers’ performance, the crowd would have picked up on it, and I doubt Sufjan and Co would have made it out with their pom-poms intact. (Morehead) The club was packed tight but I managed to find a spot to stand for the next two hours, squeezed along the rail of the upstairs balcony, looking down almost directly at the top of Sufjan Stevens’s head and, in front of him, an unusually hushed audience of fresh-faced indie rock kids. In conversation with some of the club’s staff a few days after the show, they would confide in me that they were unnerved by the evening’s crowd: “Where did these people come from?”, just “too well-behaved” for an all-ages show, there was something vaguely eerie about the level of rapt attention, about their/our unembarrassed affection for the on-stage spectacle. After all, with his gender-split six-piece back-up band (why have just one glockenspiel when two could be better?) dressed in matching cheerleader uniforms (offering between-song cheers and “spirit fingers” and a show-closing human pyramid) and himself all decked-out in a silk American flag jumpsuit, which may or may not have also had a cape, it would be tempting to see and hear 30-year-old Sufjan Stevens and his band – known, on this tour, as the Illinoisemakers – as “kitsch” or “camp”, but that’s not quite it. The affective tone is a bit too far off the mark – the archly self-ironic quotation marks – to qualify as camp or kitsch (or, for that matter, it is also far too waxing to fit any thesis about the waning of affect, such as Fredric Jameson’s notion of “blank parody”). Migrating elsewhere, this affect locates its heartfelt kernel, unabashedly, as corn. Susan Sontag, in her 1964 essay Notes on “Camp”, helped to set out the critical coordinates for the camp sensibility. Among them, an affection for the affectations of artifice and exaggeration, a rewiring of the logics of taste (bad can be good!) in order to account for an excessiveness and/or a “failed seriousness” that doubles back to slip quotation marks around itself, often undertaking a kind of historical salvage operation whereby the once-banal might now be redeemed as fantastic. As a significant subset of (non-naïve) camp, kitsch pertains to the more intentionally frivolous or ostentatious, and it inheres, most immediately, in the practices/objects produced through the camp sensibility. In sum, camp and kitsch take pleasure and refuge in affectedness, and regularly draw upon a particular relationship to the past: a past not to be conserved as it once was but to be transformed toward different, potentially more liberating ends within the present. The sensibility of corn occupies an almost coincidental space in our contemporary moment (where else could it be?) but its initial impulse faces in the other direction: rather than a past, it seeks to redeem a future for the present. Although by no means bypassing the powers of being affected (though without ironically turning this affectedness upon itself), cornball art sets to work by fictively divulging capacities to affect among existing constellations of forces and aesthetic figures, finding hidden-in-plain-sight alliances and branchings, offering a glimpse of a future not quite in view. That is, if camp and especially kitsch are the sound of a world chortling in the mirror at the sight of its own enlightened cynicism, corn gives voice to the near-impossible belief, in the face of all-available evidence to the contrary, that traversing the dreadfully familiar still holds the chance potential for imagining (and perhaps creating) a world that is decidedly otherwise. A work of (“successful”) corn actively dedicates itself to conjuring up an affective topography – opening the way for the possibility of collective inhabitation or contagion – within and around the hollows and shadows of the cliché and the commonplace, extracting from the field of its circulation the tiniest differences and variations. Although camp and kitsch are “statistically” on the political left (in the same way that Roland Barthes claims that “myth” is statistically on the right), corn has no intrinsic political valence. Making itself at home in the midst of the already known and patently obvious, corn’s stubborn (“silly beyond reason”) act of faith in the conversion of the banal becomes the future-oriented task of the always-to-be-made. The fabulist potential of corn then is that, beginning in the middle of nowhere, it can deliver us somewhere else: even if somewhere else is inevitably right here (no-where turned now-here). Corn’s politics don’t arrive in advance but only through its own act of creative, patchwork assembling. Rather than camp’s self-inoculating wink of solidarity (often delivered from arm’s length), whatever might be the coming politics of corn, it is precisely in its articulations and the expanse of its arms-wide embrace. Sufjan Stevens is already a fairly complex tangle of articulations all by himself: a plainly quirky musical composer-arranger and multi-instrumentalist (imagine Philip Glass writing “twee lo-fi” scores for a local community theater) / simultaneously straightforward balladeer and goofy-assed cheerleader-bandleader / fabulating geo-philosopher / practicing Christian (Episcopalian) of the non-evangelical variety / undeterred and affectionate chronicler of an increasingly unsettled America. What keeps this tangle of articulations from falling into a mess of contradictions is his earnestly cornball conceit as a musical surveyor – with or without a cape – of the vast American landscape. Stevens’s new Come on Feel the Illinoise and his 2003 release Greetings from Michigan serve merely as the first two states in an ambitious and admittedly foolhardy “50 States” project. Stevens re-conjures these states as immensely intimate geographies of the everyday mundane (folding laundry, wasp stings, zoo visits), of the cosmically mythic (UFOs, God, ghosts), and through figures, events and places, both past and present (Mary Todd Lincoln, the Black Hawk War, Decatur, his stepmother). In and across his musical compositions, there are no conceptual, lyrical or moral hierarchies (no above or below, including God); everything is situated alongside each other. Nothing is subordinated to anything else, and all are linked as one. Describing his “poetics of landscape”, Stevens says: I think this is a complicated subject, this idea of environment and geography shaping our doctrines, our behavior, our memory, even our inclinations … Now, our life is not a series of compartments. Here is our health. Here is our diet. Here is our genealogy. Here is our religion. Here is our politics. Here is our job. No, these things are all one big thing. Landscape is the palate of all activity. We live and move on the surface of this planet. Of course the character of that geography informs us. Even more, it determines us, and we affect it as well. It’s correlative … (Dodd). Although everything is already in immanence, it is also always to be articulated. Or, in the case of Sufjan Stevens’s rewrite of the United States’ national anthem, it is still all to be re-articulated: reclaiming God from the religious right while declaiming America’s militarism. The affective-aesthetic resonance of these articulations, through corn’s familiar traversal of the recurring same, serves as a selective ontology that comes to guide what falls out or rises up – the difference in repetition – into resources for hope in the present (Massumi). By nurturing these hopeful fall-outs and rise-ups into their next iterations, and by sustaining them into ever-expanding and self-varying accumulation, corn’s peculiar affective sensibility invokes its ethical task and, thus, its capacity to deliver its audience – though there are no guarantees – from nowhere (especially given the present sorry state of affairs on the US political left). It takes landscape as the palate of its activity, and then “populate[s] it with other instances, with other poetic, novelistic, or even pictorial or musical entities” (Deleuze and Guattari 66-7), populates it with a people to come. At present, it is safe to say that Sufjan Stevens is almost precisely nowhere, a mere speck on the popular music landscape of North America – at least as such matters might be determined through sales statistics or mainstream radio airplay. But a growing number of US music critics, journalists, and music bloggers have begun to take notice. See, for example, the critics at Amazon.com in the US or Metacritic.com – a Website that cross-tabulates critical reviews (mostly US and British) of film, television, music, etc – where, in both, Stevens’s Illinoise stands as the number one music release for 2005. All of which might add up, of course, to next to nothing (a temporary crush, this year’s model, a critical darling). Except that, wedged along the balcony rail as I observed the evening’s crowd in resonant conjunction with Stevens and his band, there seemed and still seems every reason to believe or every reason to want to believe that a reconfigured, newly-weird and corn-fed America may be nudging its way onto the horizon as an emergent, fledgling generational sensibility. Or, so, that’s the infectious hope anyway … admittedly as naïve as any before it. Think of it as a manifestation of what Deleuze calls the need for belief (and not its suspension) in the world. In this world (this world now: no waiting for a next one) belief that operates, in one way, through “the powers of the false” (fabulation): supplanting the close-to-expired effectivity of “speaking truth to power” anytime too soon. Deleuze and Guattari maintain that, “belief becomes a genuine concept only when it is made into belief in this world and is connected rather than projected” (92). To connect. To fabulate. To pass into the landscape. To create the conditions for a people-who-are-missing. But, more than any other ingredient to be drawn as political necessity from the contemporary moment, it is belief – unembarrassed by its open expression, unfettered by irony’s built-in self-protection mechanism – that sets corn apart from camp and kitsch. It is belief in this world that sets Sufjan Stevens’s music and its live performance, as corn, into motion: belief as force for belonging. Corn lends itself, almost by its very nature (albeit its fictive nature), to such gathering-up, to collective enunciation. “All things go / All things go / To re-create us / All things grow / All things grow”, Stevens sings in part of the chorus of his Chicago (arguably the centrepiece of Illinoise), his voice supported – both live and on record – by what feels like every other voice in its vicinity. But, in the song, Chicago serves as just a momentary passing through on the way to somewhere else, on the way to New York and beyond that: “Freedom from myself and from the land”. In the sliver of this moment (beyond one state or two, a nation or land dissolving into what develops), the affect of corn reveals its opening on to a boundless expansion of landscape, out past the amber waves of grain, the majesty of purple mountains, and God shedding his grace, pom-poms intact. References Deleuze, Gilles, and Felix Guattari. What is Philosophy? Trans. H. Tomlinson, and G. Burchell. New York: Columbia UP, 1994. Dodd, J. “Feature Interview with Sufjan Stevens.” Bandoppler #5. 10 Oct. 2005 http://www.bandoppler.com/5_F_Sufjan.htm>. Marcus, G. Ranters and Crowd Pleasers: Punk in Pop Music, 1977-92. New York: Anchor, 1993. Massumi, Brian. “Navigating Movements.” In M. Zournazi, Hope: New Philosophies for Change. New York: Routledge, 2002. This interview with Massumi is also available online: http://www.21cmagazine.com/issue2/massumi.html>. Morehead, J. “Omaha, Lift Up Your Weary Head.” OpusZine.com 23 Sep. 2005. http://www.opuszine.com/blog/entry.html?ID=1276>. Sontag, Susan. “Notes on ‘Camp’.” Against Interpretation. New York: Farrar, Straus & Giroux, 1966. Citation reference for this article MLA Style Seigworth, Gregory J. "The Affect of Corn." M/C Journal 8.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0512/12-seigworth.php>. APA Style Seigworth, G. (Dec. 2005) "The Affect of Corn," M/C Journal, 8(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0512/12-seigworth.php>.
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Davies, Elizabeth. "Bayonetta: A Journey through Time and Space." M/C Journal 19, no.5 (October13, 2016). http://dx.doi.org/10.5204/mcj.1147.
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Art Imitating ArtThis article discusses the global, historical and literary references that are present in the video game franchise Bayonetta. In particular, references to Dante’s Divine Comedy, the works of Dr John Dee, and European traditions of witchcraft are examined. Bayonetta is modern in the sense that she is a woman of the world. Her character shows how history and literature may be used, re-used, and evolve into new formats, and how modern games travel abroad through time and space.Drawing creative inspiration from other works is nothing new. Ideas and themes, art and literature are frequently borrowed and recast. Carmel Cedro cites Northrop Frye in the example of William Shakespeare and Charles Dickens. These writers created stories and characters that have developed a level of acclaim and resonated with many individuals, resulting in countless homages over the years. The forms that these appropriations take vary widely. Media formats, such as film adaptations and even books, take the core characters or narrative from the original and re-work them into a different context. For example, the novel Treasure Island by Robert Louis Stevenson published in 1883 was adapted into the 2002 Walt Disney animated film Treasure Planet. The film maintained the concepts of the original narrative and retained key characters but re-imaged them to fit the science fiction genre (Clements and Musker).The video-game franchise Bayonetta draws inspiration from distinct sources creating the foundation for the universe and some plot points to enhance the narrative. The main sources are Dante’s Divine Comedy, the projections of John Dee and his mystical practices as well as the medieval history of witches.The Vestibule: The Concept of BayonettaFigure 1: Bayonetta Concept ArtBayonetta ConceptsThe concept of Bayonetta was originally developed by video game designer Hideki Kamiya, known previously for his work including The Devil May Cry and the Resident Evil game series. The development of Bayonetta began with Kamiya requesting a character design that included three traits: a female lead, a modern witch, and four guns. This description laid the foundations for what was to become the hack and slash fantasy heroine that would come to be known as Bayonetta. "Abandon all hope ye who enter here"The Divine Comedy, written by Dante Alighieri during the 1300s, was a revolutionary piece of literature for its time, in that it was one of the first texts that formalised the vernacular Italian language by omitting the use of Latin, the academic language of the time. Dante’s work was also revolutionary in its innovative contemplations on religion, art and sciences, creating a literary collage of such depth that it would continue to inspire hundreds of years after its first publication.Figure 2: Domenico di Michelino’s fresco of Dante and his Divine Comedy, surrounded by depictions of scenes in the textBayonetta explores the themes of The Divine Comedy in a variety of ways, using them as an obvious backdrop, along with subtle homages and references scattered throughout the game. The world of Bayonetta is set in the Trinity of Realities, three realms that co-exist forming the universe: Inferno, Paradiso and the Chaos realm—realm of humans—and connected by Purgitorio—the intersection of the trinity. In the game, Bayonetta travels throughout these realms, primarily in the realm of Purgitorio, the area in which magical and divine entities may conduct their business. However, there are stages within the game where Bayonetta finds herself in Paradiso and the human realm. This is a significant factor relating to The Divine Comedy as these realms also form the areas explored by Dante in his epic poem. The depth of these parallels is not exclusive to factors in Dante’s masterpiece, as there are also references to other art and literature inspired by Dante’s legacy. For example, the character Rodin in Bayonetta runs a bar named “The Gates of Hell.” In 1917 French artist Auguste Rodin completed a sculpture, The Gates of Hell depicting scenes and characters from The Divine Comedy. Rodin’s bar in Bayonetta is manifested as a dark impressionist style of architecture, with an ominous atmosphere. In early concept art, the proprietor of the bar was to be named Mephisto (Kamiya) derived from “Mephistopheles”, another name for the devil in some mythologies. Figure 3: Auguste Rodin's Gate of Hell, 1917Aspects of Dante’s surroundings and the theological beliefs of his time can be found in Bayonetta, as well as in the 2013 anime film adaptation Bayonetta, Bloody Fate. The Christian virtues, revered during the European Middle Ages, manifest themselves as enemies and adversaries that Bayonetta must combat throughout the game. Notably, the names of the cardinal virtues serve as “boss ranked” foes. Enemies within a game, usually present at the end of a level and more difficult to defeat than regular enemies within “Audito Sphere” of the “Laguna Hierarchy” (high levels of the hierarchy within the game), are named in Italian; Fortitudo, Temperantia, Lustitia, and Sapientia. These are the virtues of Classical Greek Philosophy, and reflect Dante’s native language as well as the impact the philosophies of Ancient Greece had on his writings. The film adaption of Bayonetta incorporated many elements from the game. To adjust the game effectively, it was necessary to augment the plot in order to fit the format of this alternate media. As it was no longer carried by gameplay, the narrative became paramount. The diverse plot points of the new narrative allowed for novel possibilities for further developing the role of The Divine Comedy in Bayonetta. At the beginning of the movie, for example, Bayonetta enters as a nun, just as she does in the game, only here she is in church praying rather than in a graveyard conducting a funeral. During her prayer she recites “I am the way into the city of woe, abandon all hope, oh, ye who enter here,” which is a Canto of The Divine Comedy. John Dee and the AngelsDr John Dee (1527—1608), a learned man of Elizabethan England, was a celebrated philosopher, mathematician, scientist, historian, and teacher. In addition, he was a researcher of magic and occult arts, as were many of his contemporaries. These philosopher magicians were described as Magi and John Dee was the first English Magus (French). He was part of a school of study within the Renaissance intelligensia that was influenced by the then recently discovered works of the gnostic Hermes Trismegistus, thought to be of great antiquity. This was in an age when religion, philosophy and science were intertwined. Alchemy and chemistry were still one, and astronomers, such as Johannes Kepler and Tyco Brahe cast horoscopes. John Dee engaged in spiritual experiments that were based in his Christian faith but caused him to be viewed in some circles as dangerously heretical (French).Based on the texts of Hermes Trismegistas and other later Christian philosophical and theological writers such as Dionysius the Areopagite, Dee and his contemporaries believed in celestial hierarchies and levels of existence. These celestial hierarchies could be accessed by “real artificial magic,” or applied science, that included mathematics, and the cabala, or the mystical use of permutations of Hebrew texts, to access supercelestial powers (French). In his experiments in religious magic, Dee was influenced by the occult writings of Heinrich Cornelius Agrippa (1486—1535). In Agrippa’s book, De Occulta Philosophia, there are descriptions for seals, symbols and tables for summoning angels, to which Dee referred in his accounts of his own magic experiments (French). Following his studies, Dee constructed a table with a crystal placed on it. By use of suitable rituals prescribed by Agrippa and others, Dee believed he summoned angels within the crystal, who could be seen and conversed with. Dee did not see these visions himself, but conversed with the angels through a skryer, or medium, who saw and heard the celestial beings. Dee recorded his interviews in his “Spiritual Diaries” (French). Throughout Bayonetta there are numerous seals and devices that would appear to be inspired by the work of Dee or other Renaissance Magi.In these sessions, John Dee, through his skryer Edward Kelley, received instruction from several angels. The angels led him to believe he was to be a prophet in the style of the biblical Elijah or, more specifically like Enoch, whose prophesies were detailed in an ancient book that was not part of the Bible, but was considered by many scholars as divinely inspired. As a result, these experiments have been termed “Enochian conversations.” The prophesies received by Dee foretold apocalyptic events that were to occur soon and God’s plan for the world. The angels also instructed Dee in a system of magic to allow him to interpret the prophesies and participate in them as a form of judge. Importantly, Dee was also taught elements of the supposed angelic language, which came to be known as “Enochian” (Ouellette). Dee wrote extensively about his interviews with the angels and includes statements of their hierarchy (French, Ouellette). This is reflected in the “Laguna Hierarchy” of Bayonetta, sharing similarities in name and appearance of the angels Dee had described. Platinum Games creative director Jean-Pierre Kellams acted as writer and liaison, assisting the English adaptation of Bayonetta and was tasked by Hideki Kamiya to develop Bayonetta’s incantations and subsequently the language of the angels within the game (Kellams).The Hammer of WitchesOne of the earliest and most integral components of the Bayonetta franchise is the fact that the title character is a witch. Witches, sorcerers and other practitioners of magic have been part of folklore for centuries. Hideki Kamiya stated that the concept of” classical witches” was primarily a European legend. In order to emulate this European dimension, he had envisioned Bayonetta as having a British accent which resulted in the game being released in English first, even though Platinum Games is a Japanese company (Kamiya). The Umbra Witch Clan hails from Europe within the Bayonetta Universe and relates more closely to the traditional European medieval witch tradition (Various), although some of the charms Bayonetta possesses acknowledge the witches of different parts of the world and their cultural context. The Evil Harvest Rosary is said to have been created by a Japanese witch in the game. Bayonetta herself and other witches of the game use their hair as a conduit to summon demons and is known as “wicked weaves” within the game. She also creates her tight body suit out of her hair, which recedes when she decides to use a wicked weave. Using hair in magic harks back to a legend that witches often utilised hair in their rituals and spell casting (Guiley). It is also said that women with long and beautiful hair were particularly susceptible to being seduced by Incubi, a form of demon that targets sleeping women for sexual intercourse. According to some texts (Kramer), witches formed into the beings that they are through consensual sex with a devil, as stated in Malleus Maleficarum of the 1400s, when he wrote that “Modern Witches … willingly embrace this most foul and miserable form of servitude” (Kramer). Bayonetta wields her sexuality as proficiently as she does any weapon. This lends itself to the belief that women of such a seductive demeanour were consorts to demons.Purgitorio is not used in the traditional sense of being a location of the afterlife, as seen in The Divine Comedy, rather it is depicted as a dimension that exists concurrently within the human realm. Those who exist within this Purgitorio cannot be seen with human eyes. Bayonetta’s ability to enter and exit this space with the use of magic is likened to the myth that witches were known to disappear for periods of time and were purported to be “spirited away” from the human world (Kamiya).Recipes for gun powder emerge from as early as the 1200s but, to avoid charges of witchcraft due to superstitions of the time, they were hidden by inventors such as Roger Bacon (McNab). The use of “Bullet Arts” in Bayonetta as the main form of combat for Umbra Witches, and the fact that these firearm techniques had been honed by witches for centuries before the witch hunts, implies that firearms were indeed used by dark magic practitioners until their “discovery” by ordinary humans in the Bayonetta universe. In addition to this, that “Lumen Sages” are not seen to practice bullet arts, builds on the idea of guns being a practice of black magic. “Lumen Sages” are the Light counterpart and adversaries of the Umbra Witches in Bayonetta. The art of Alchemy is incorporated into Bayonetta as a form of witchcraft. Players may create their own health, vitality, protective and mana potions through a menu screen. This plays on the taboo of chemistry and alchemy of the 1500s. As mentioned, John Dee's tendency to dabble in such practices was considered by some to be heretical (French, Ouellette).Light and dark forces are juxtaposed in Bayonetta through the classic adversaries, Angels and Demons. The moral flexibility of both the light and dark entities in the game leaves the principles of good an evil in a state of ambiguity, which allows for uninhibited flow in the story and creates a non-linear and compelling narrative. Through this non-compliance with the pop culture counterparts of light and dark, gamers are left to question the foundations of old cultural norms. This historical context lends itself to the Bayonetta story not only by providing additional plot points, but also by justifying the development decisions that occur in order to truly flesh out Bayonetta’s character.ConclusionCompelling story line, characters with layered personality, and the ability to transgress boundaries of time and travel are all factors that provide a level of depth that has become an increasingly important aspect in modern video gameplay. Gamers love “Easter eggs,” the subtle references and embellishments scattered throughout a game that make playing games like Bayonetta so enjoyable. Bayonetta herself is a global traveller whose journeying is not limited to “abroad.” She transgresses cultural, time, and spatial boundaries. The game is a mosaic of references to spatial time dimensions, literary, and historical sources. This mix of borrowings has produced an original gameplay and a unique storyline. Such use of literature, mythology, and history to enhance the narrative creates a quest game that provides “meaningful play” (Howard). This process of creation of new material from older sources is a form of renewal. As long as contemporary culture presents literature and history to new audiences, the older texts will not be forgotten, but these elements will undergo a form of renewal and restoration and the present-day culture will be enhanced as a result. In the words of Bayonetta herself: “As long as there’s music, I’ll keep on dancing.”ReferencesCedro, Carmel. "Dolly Varden: Sweet Inspiration." Australasian Journal of Popular Culture 2.1 (2012): 37-46. French, Peter J. John Dee: The World of an Elizabethan Magus. London: London, Routledge and K. Paul, 1972. Guiley, Rosemary. The Encyclopedia of Demons and Demonology. Infobase Publishing, 2009. Howard, Jeff. Quests: Design, Theory, and History in Games and Narratives. Wellesley, Mass.: A.K. Peters, 2008. Kamiya, Hideki.Bayonetta. Bayonetta. Videogame. Sega, Japan, 2009.Kellams, Jean-Pierre. "Butmoni Coronzon (from the Mouth of the Witch)." Platinum Games 2009.Kramer, Heinrich. The Malleus Maleficarum of Heinrich Kramer and James Sprenger. Eds. Sprenger, Jakob, or joint author, and Montague Summers. New York: Dover, 1971.McNab, C. Firearms: The Illustrated Guide to Small Arms of the World. Parragon, 2008.Ouellette, Francois. "Prophet to the Elohim: John Dee's Enochian Conversations as Christian Apocalyptic Discourse." Master of Arts thesis. ProQuest Dissertations Publishing, 2004.Treasure Planet. The Walt Disney Company, 2003.Various. "Bayonetta Wikia." 2016.
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Kaur, Jasleen. "Allure of the Abroad: Tiffany & Co., Its Cultural Influence, and Consumers." M/C Journal 19, no.5 (October13, 2016). http://dx.doi.org/10.5204/mcj.1153.
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Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue box and tied with a white bow, encapsulates the brand’s unique diamond pieces, symbolic origin story, branded historical contributions and representations in culture. Cultural brands are those that live and thrive in the minds of consumers (Holt). Their brand promise inspires loyalty and trust. These brands offer experiences, products, and personalities and spark emotional connotations within consumers (Arvidsson). This case study uses Tiffany & Co. as a successful example to reveal the importance of understanding consumers, the influential nature of media culture, and the efficacy of strategic branding, advertising, and marketing over time (Holt). It also reveals how Tiffany & Co. earned and maintained its place as an iconic cultural brand within consumer culture, through its strong association with New York and products from abroad. Through its trademarked logo and authentic luxury jewellery, encompassed in the globally recognised “Tiffany Blue” boxes, Tiffany & Co.’s cultural significance stems from its embodiment of the expected makings of a brand (Chernatony et al.). However, what propels this brand into what Douglas Holt terms “iconic territory” is that in its one hundred and seventy-nine years of existence, Tiffany’s has lived exclusively in the minds of its consumers.Tiffany & Co.’s intuitive prowess in reaching its target audience is what allows it to dominate the luxury jewellery market (Halasz et al.). This is not only a result of product value, but the alluring nature of the “Tiffany's from New York” brand imagery and experience (Holt et al.), circulated and celebrated in consumer culture through influential depictions in music, film and literature over time (Knight). Tiffany’s faithfully participates in the magnetic identity myth embodied by the brand and city, and has become globally sought after by consumers near and far, and recognised for its romantic connotations of love, luxury, and New York (Holt). An American Dream: New York Affiliation & Diamond OriginsIt was Truman Capote’s characterisation of Holly Golightly in his book (1958) and film adaption, Breakfast at Tiffany’s (1961) that introduced the world to New York as the infatuating “setting,” upon which the Tiffany’s diamond rested. It was a place, that enabled the iconic Holly Golightly to personify the feeling of being abroad in New York and to demonstrate the seductive nature of a Tiffany’s store experience, further shaping the identity myth encompassed by the brand and the city for their global audience (Holt). Essentially, New York was the influential cultural instigator that propelled Tiffany & Co. from a consumer product, to a cultural icon. It did this by circulating its iconography via celebrity affiliations and representations in music, film, and literature (Knight), and by guiding strong brand associations in the minds of consumers (Arvidsson). However, before Tiffany’s became culturally iconic, it established its place in American heritage through historical contributions (Tiffany & Co.) and pledged an association to New York by personifying the American Dream (Mae). To help achieve his dream in a rapidly evolving economy (Elliott), Charles Lewis Tiffany purportedly brought the first substantial gemstones into America from overseas, and established the first American jewellery store to sell them to the public (Halasz et al.). The Tiffany & Co. origin story personifies the alluring nature of products from abroad, and their influence on individuals seeking an image of affluence for themselves. The ties between New York, Tiffany’s, and its consumers were further strengthened through the established, invaluable and emblematic nature of the diamond, historically launched and controlled by South African Diamond Cartel of De Beers (Twitchell). De Beers manipulated the demand for diamonds and instigated it as a status symbol. It then became a commoditised measurement of an individual’s worth and potential to love (Twitchell), a philosophy, also infused in the Tiffany & Co. brand ideology (Holt). Building on this, Tiffany’s further ritualised the justification of the material symbolisation of love through the idealistic connotations surrounding its assorted diamond ring experiences (Lee). This was projected through a strategic product placement and targeted advertising scheme, evident in dominant culture throughout the brand’s existence (Twitchell). Idealistically discussed by Purinton, this is also what exemplified, for consumers, the enticing cultural symbolism of the crystal rock from New York (Halasz et al.). Brand Essence: Experience & Iconography Prior to pop culture portraying the charming Tiffany’s brand imagery in mainstream media (Balmer et al.), Charles Tiffany directed the company’s ascent into luxury jewellery (Phillips et al.), fashioned the enticing Tiffany’s “store experience”, and initiated the experiential process of purchasing a diamond product. This immediately intertwined the imagery of Tiffany’s with New York, instigating the exclusivity of the experience for consumers (Holt). Tiffany’s provided customers with the opportunity to participate in an intricately branded journey, resulting in the diamond embodiment which declared their love most accurately; a token, packaged and presented within an iconic “Tiffany Blue” box (Klara). Aligning with Keller’s branding blueprint (7), this interactive process enabled Tiffany & Co. to build brand loyalty by consistently connecting with each of its consumers, regardless of their location in the world. The iconography of the coveted “blue box” was crafted when Charles Tiffany trademarked the shade Pantone No. 1837 (Osborne), which he coined for the year of Tiffany’s founding (Klara). Along with the brand promise of containing quality luxury jewellery, the box and that particular shade of blue instantly became a symbol of exclusivity, sophistication, and elegance, as it could only be acquired by purchasing jewellery from a Tiffany’s store (Rawlings). The exclusive packaging began to shape Tiffany’s global brand image, becoming a signifier of style and superiority (Phillips et al.), and eventually just as iconic as the jewellery itself. The blue box is still the strongest signifier of the brand today (Osborne). Ultimately, individuals want to participate in the myth of love, perfection and wealth (Arvidsson), encompassed exclusively by every Tiffany’s “blue box”. Furthermore, Tiffany’s has remained artistically significant within the luxury jewellery landscape since introducing its one-of-a-kind Tiffany Setting in 1886. It was the first jewellery store to fully maximise the potential of the natural beauty possessed of diamonds, while connotatively reflecting the natural beauty of every wearer (Phillips et al.). According to Jeffrey Bennett, the current Vice President of Tiffany & Co. New York, by precisely perching the “Tiffany Diamond” upon six intricately crafted silver prongs, the ring shines to its maximum capacity in a lit environment, while being closely secured to the wearer’s finger (Lee). Hence, the “Tiffany Setting” has become a universally sought after icon of extravagance and intricacy (Knight), and, as Bennett further describes, even today, the setting represents uncompromising quality and is a standard image of true love (Lee). Alluring Brand Imagery & Influential Representations in CultureEmpirical consumer research, involving two focus groups of married and unmarried, ethnically diverse Australian women and conducted in 2015, revealed that even today, individuals accredit their desire for Tiffany’s to the inspirational imagery portrayed in music, movies and television. Through participating in the Tiffany's from New York store experience, consumers are able to indulge in their fantasies of what it would feel like to be abroad and the endless potential a city such as New York could hold for them. Tiffany’s successfully disseminated its brand ideology into consumer culture (Purinton) and extended the brand’s significance for consumers beyond the 1960s through constant representation of the expensive business of love, lust and marriage within media culture. This is demonstrated in such films as Gentlemen Prefer Blondes (1953), Breakfast at Tiffany’s (1961), Sleepless in Seattle (1993), Legally Blonde (2001), Sweet Home Alabama (2002), The Great Gatsby (2013), and in the influential television shows, Gossip Girl (2007—2012), and Glee (2009—2015).The most important of these was the film Breakfast at Tiffany’s (1961), and the iconic embodiment of Capote’s (1958) Holly Golightly by actress Audrey Hepburn (Wasson). Hepburn’s (1961) portrayal of the emotionally evocative connotations of experiencing Tiffany’s in New York, as personified by her romantic dialogue throughout the film (Mae), produced the image that nothing bad could ever happen at a Tiffany’s store. Thus began the Tiffany’s from New York cultural phenomenon, which has been consistently reiterated in popular media culture ever since.Breakfast at Tiffany’s also represented a greater struggle faced by women in the 1960s (Dutt); that of gender roles, women’s place in society, and their desire for stability and freedom simultaneously (Sheehan). Due to Hepburn’s accurate characterisation of this struggle, the film enabled Tiffany & Co. to become more than just jewellery and a symbol of support (Torelli). Tiffany’s also allowed filming to take place inside its New York flagship store to which Capote’s narrative so idealistically alludes, further demonstrating its support for the 1960s women’s movement at an opportune moment in history (Torelli). Hence, Tiffany’s from New York became a symbol for the independent materialistic modern woman (Wasson), an ideal, which has become a repeated motif, re-imagined and embodied by popular icons (Knight) such as, Madonna in Material Girl (1985), and the characterisations of Carrie Bradshaw by Sarah Jessica Parker, Charlotte York by Kristin Davis (Sex and the City), and Donna Paulsen by Sarah Rafferty (Suits). The iconic television series Sex and the City, set in New York, boldly represented Tiffany’s as a symbol of friendship when a fellow female protagonist parted with her lavish Tiffany’s engagement ring to help her friend financially (Sex and the City). This was similarly reimagined in the popular television series Suits, also set in New York, where a protagonist is gifted two Tiffany Boxes from her female friend, as a token of congratulations on her engagement. This allowed Tiffany & Co. to add friendship to its symbolic repertoire (Manning), whilst still personifying a symbol of love in the minds of its consumers who were tactically also the target audiences of these television shows (Wharton).The alluring Tiffany’s image was presented specifically to a male audience through the first iconic Bond Girl named Tiffany Case in the novel Diamonds Are Forever (Fleming). The film adaption made its cultural imprint in 1971 with Sean Connery portraying James Bond, and paired the exaggerated brand of “007” with the evocative imagery of Tiffany’s (Spilski et al.). This served as a reminder to existing audiences about the powerful and seductive connotations of the blue box with the white ribbon (Osborne), as depicted by the enticing Tiffany Case in 1956.Furthermore, the Tiffany’s image was similarly established as a lyrical status symbol of wealth and indulgence (Knight). Portrayed most memorably by Marilyn Monroe’s iconic performance of Diamonds Are a Girl’s Best Friend (Gentlemen Prefer Blondes). Even though the song only mentions Tiffany’s lyrically twice (Vito et al.), through the celebrity affiliation, Monroe was introduced as a credible embodiment of Tiffany’s brand essence (Davis). Consequently, she permanently attached her image to that of the alluring Tiffany Diamonds for the target audience, male and female, past and present (Vito et al.). Exactly thirty-two years later, Monroe’s 1953 depiction was reinforced in consumer culture (Wharton) through an uncanny aesthetic and lyrical reimagining of the original performance by Madonna in her music video Material Girl (1985). This further preserved and familiarised the Tiffany’s image of glamour, luxury and beauty by implanting it in the minds of a new generation (Knight). Despite the shift in celebrity affiliation to a current cultural communicator (Arvidsson), the influential image of the Tiffany Diamond remains constant and Tiffany’s has maintained its place as a popular signifier of affluence and elegance in mainstream consumer culture (Jansson). The main difference, however, between Monroe’s and Madonna’s depictions is that Madonna aspired to be associated with the Tiffany’s brand image because of her appreciation for Marilyn Monroe and her brand image, which also intrinsically exuded beauty, money and glamour (Vito et al.). This suggests that even a musical icon like Madonna was influenced by Tiffany & Co.’s hold on consumer culture (Spilski et al.), and was able to inject the same ideals into her own loyal fan base (Fill). It is evident that Tiffany & Co. is thoroughly in tune with its target market and understands the relevant routes into the minds of its consumers. Kotler (113) identifies that the brand has demonstrated the ability to reach its separate audiences simultaneously, with an image that resonates with them on different levels (Manning). For example, Tiffany & Co. created the jewellery that featured in Baz Luhrmann’s 2013 cinematic adaption of F. Scott Fitzgerald’s novel, The Great Gatsby (1925). Through representing a signifier of love and lust induced by monetary possessions (Fitzgerald), Tiffany’s truthfully portrayed its own brand image and persuaded audiences to associate the brand with these ideals (Holt). By illustrating the romantic, alluring and powerful symbolism of giving or obtaining love, armed with a Tiffany’s Diamond (Mae), Tiffany’s validated its timeless, historical and cultural contemporary relevance (Greene).This was also most recently depicted through Tiffany & Co.’s Will You (2015) advertising campaign. The brand demonstrated its support for marriage equality, by featuring a real life same-sex couple to symbolise that love is not conditional and that Tiffany’s has something that signifies every relationship (Dicker). Thus, because of the brand’s rooted place in central media culture and the ability to appeal to the belief system of its target market while evolving with, and understanding its consumers on a level of metonymy (Manning), Tiffany & Co. has transitioned from a consumer product to a culturally relevant and globally sought-after iconic brand (Holt). ConclusionTiffany & Co.’s place-based association and representational reflection in music, film, and literature, assisted in the formation of loyal global communities that thrive on the identity building side effects associated with luxury brand affiliation (Banet-Weiser et al.). Tiffany’s enables its global target market to revel in the shared meanings surrounding the brand, by signifying a symbolic construct that resonates with consumers (Hall). Tiffany’s inspires consumers to eagerly exercise their brand trust and loyalty by independently ritualising the Tiffany’s from New York brand experience for themselves and the ones they love (Fill). Essentially, Tiffany & Co. successfully established its place in society and strengthened its ties to New York, through targeted promotions and iconographic brand dissemination (Nita).Furthermore, by ritualistically positioning the brand (Holt), surrounding and saturating it in existing cultural practices, supporting significant cultural actions and becoming a symbol of wealth, luxury, commitment, love and exclusivity (Phillips et al.), Tiffany’s has steadily built a positive brand association and desire in the minds of consumers near and far (Keller). As a direct result, Tiffany’s earned and kept its place as a culturally progressive brand in New York and around the world, sustaining its influence and ensuring its survival in today’s contemporary consumer society (Holt).Most importantly, however, although New York has become the anchor in every geographically exemplified Tiffany’s store experience in literature, New York has also become the allegorical anchor in the minds of consumers in actuality (Arvidsson). Hence, Tiffany & Co. has catered to the needs of its global target audience by providing it with convenient local stores abroad, where their love can be personified by purchasing a Tiffany Diamond, the ultimate symbol of authentic commitment, and where they can always experience an allusive piece of New York. ReferencesArvidsson, Adam. Brands: Meaning and Value in Media Culture. New York: Routledge, 2006.Balmer, John M.T., Stephen A. Greyser, and Mats Urde. “Corporate Brands with a Heritage.” Journal of Brand Management 15.1 (2007): 4–17.Banet-Weiser, Sarah, and Charlotte Lapsansky. “RED Is the New Black: Brand Culture, Consumer Citizenship and Political Possibility.” International Journal of Communication 2 (2008): 1248–64. Breakfast at Tiffany’s. Blake Edwards. Paramount Pictures, 1961.Capote, Truman. Breakfast at Tiffany’s. New York: Random House, 1958.Chernatony, Leslie D, and Francesca Dall'Olmo Riley. “Defining a 'Brand': Beyond the Literature with Experts' Interpretations.” Journal of Marketing Management 14.5 (1998): 413–38.Material Girl. Performed by Madonna. Mary Lambert. Warner Bros, 1985. Music Video. Davis, Aeron. Promotional Cultures. Cambridge: Polity Press, 2013.Diamonds Are Forever. Guy Hamilton. United Artists, 1971.Dicker, Ron. “Tiffany Ad Features Gay Couple, Rings in New Year in a Big Way.” The Huffington Post Australia, 11 Jan. 2015. Dutt, Reema. “Behind the Curtain: Women’s Representations in Contemporary Hollywood.” Department of Media and Communications (2014): 2–38. Elliott, Alan. A Daily Dose of the American Dream: Stories of Success, Triumph, and Inspiration. Edinburgh: Thomas Nelson, 1998.Fill, Chris. Marketing Communications: Interactivity, Communities and Content. 5th ed. New Jersey: Prentice Hall, 2009.Fitzgerald, F. Scott. The Great Gatsby. New York: Charles Scribner’s Sons, 1925.Fleming, Ian. Diamonds Are Forever, London: Jonathan Cape, 1956.Gemological Institute of America, “Diamond History and Lore.” GIA, 2002–2016. Gentlemen Prefer Blondes. Howard Hawks. 20th Century Fox, 1953.Glee. Prod. Ryan Murphy. 20th Century Fox. California, 2009–2015. Television.Gossip Girl. Prod. Josh Schwartz. Warner Bros. California, 2007–2012. Television.Greene, Lucie. “Luxury Brands and ‘The Great Gatsby’ Movie.” Style Magazine. 11 May. 2013.Halasz, Robert, and Christina Stansell. “Tiffany & Co.” International Directory of Company Histories, 8 Oct. 2006. Hall, Stuart. Representation: Cultural Representations and Signifying Practices. London: SAGE, 1997. Holt, Douglas B., and Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford: Oxford UP, 2010.Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business P, 2004.Jansson, Andre. “The Mediatization of Consumption Towards an Analytical Framework of Image Culture.” Journal of Consumer Culture 2.1 (2002): 5–27.Keller, Kevin L. “Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands.” Marketing Science Institute (2001): 3–30.Klara, Robert. “How Tiffany’s Iconic Box Became the World’s Most Popular Package.” Adweek, 22 Sep. 2014. Knight, Gladys L. Pop Culture Places: An Encyclopedia of Places in American Popular Culture. Santa Barbara: ABC-CLIO, 2014.Kotler, Philip. Principles of Marketing. 2nd ed. Englewood Cliffs: Prentice Hall, 1983.Lee, Jane. “Deconstructing the Tiffany Setting.” Forbes video clip. YouTube, 3 Oct. 2012.Legally Blonde. Robert Luketic. Metro-Goldwyn-Mayer, 2001.Mae, Caity. “A Love Letter to Tiffany & Co.” Blog post. Thought Catalogue, 7 May. 2014.Manning, Paul. “The Semiotics of Brand.” The Annual Review of Anthropology 39 (2010): 33–46.Nita, Catalina. “Tiffany & Co: Brand Image Linked with American Cinema.” Blog post. Impressive Magazine, 11 Aug. 2013.Osborne, Neil. “Bling in a Blue Box: How an Iconic Brand Delivers Its Promise.” Professional Beauty Magazine: Business Feature, Mar/Apr. 2015: 152–53.Phillips, Clare, and Tiffany and Company. Bejewelled by Tiffany. Connecticut: Yale UP, 2006.Purinton, Elizabeth F. “An Analysis of Consumers' Attitudes about Artificial Diamonds and Artificial Love.” Journal of Business and Behavior Sciences 24.3 (2012): 68–76.Rawlings, Nate. “All–TIME 100 Fashion Icons: Designers & Brands: Tiffany & Co.” Time, 2 Apr. 2012. Sex and the City. TV Series. Prod. Darren Star. Warner Bros. California, 1998–2004.Sheehan, Kim B. Controversies in Contemporary Advertising: Gender and Advertising. 2nd ed. New York: SAGE, 2013.Sleepless in Seattle. Dir. Nora Ephron. TriStar, 1993.Spilski, Anja, and Andrea Groeppel-Klein. “The Persistence of Fictional Character Images beyond the Program and Their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective.” Advances in Consumer Research 35 (2008): 868–70.Suits. TV series. Prod. Aaron Korsh. New York: NBC Universal, 2011-2016.Sweet Home Alabama. Dir. Andy Tennant. Touchstone, 2002. The Great Gatsby. Dir. Baz Luhrmann. Village Roadshow, 2013.Tiffany & Co. “The World of Tiffany: The Tiffany Story.” T&CO, 2016.Torelli, Carlos, J. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. London: Palgrave Macmillan, 2013.Twitchell, James B. 20 Ads That Shook the World: The Century’s Most Ground-Breaking Advertising and How It Changed Us All. New York: Three Rivers P, 2000.Vito, John D., and Frank Tropea. The Immortal Marilyn: The Depiction of an Icon. Maryland: Scarecrow P, 2006.Wasson, Sam. “How Holly Golightly Changed the World.” Harpers Bazaar, 14 Oct. 2011. Wharton, Chris. Advertising Critical Approaches. New York: Routledge, 2015.Will You. Advertisement. Tiffany & Co. New York: Ogilvy & Mather, 2015.
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Losh, Elizabeth. "Artificial Intelligence." M/C Journal 10, no.5 (October1, 2007). http://dx.doi.org/10.5204/mcj.2710.
Full textAbstract:
On the morning of Thursday, 4 May 2006, the United States House Permanent Select Committee on Intelligence held an open hearing entitled “Terrorist Use of the Internet.” The Intelligence committee meeting was scheduled to take place in Room 1302 of the Longworth Office Building, a Depression-era structure with a neoclassical façade. Because of a dysfunctional elevator, some of the congressional representatives were late to the meeting. During the testimony about the newest political applications for cutting-edge digital technology, the microphones periodically malfunctioned, and witnesses complained of “technical problems” several times. By the end of the day it seemed that what was to be remembered about the hearing was the shocking revelation that terrorists were using videogames to recruit young jihadists. The Associated Press wrote a short, restrained article about the hearing that only mentioned “computer games and recruitment videos” in passing. Eager to have their version of the news item picked up, Reuters made videogames the focus of their coverage with a headline that announced, “Islamists Using US Videogames in Youth Appeal.” Like a game of telephone, as the Reuters videogame story was quickly re-run by several Internet news services, each iteration of the title seemed less true to the exact language of the original. One Internet news service changed the headline to “Islamic militants recruit using U.S. video games.” Fox News re-titled the story again to emphasise that this alert about technological manipulation was coming from recognised specialists in the anti-terrorism surveillance field: “Experts: Islamic Militants Customizing Violent Video Games.” As the story circulated, the body of the article remained largely unchanged, in which the Reuters reporter described the digital materials from Islamic extremists that were shown at the congressional hearing. During the segment that apparently most captured the attention of the wire service reporters, eerie music played as an English-speaking narrator condemned the “infidel” and declared that he had “put a jihad” on them, as aerial shots moved over 3D computer-generated images of flaming oil facilities and mosques covered with geometric designs. Suddenly, this menacing voice-over was interrupted by an explosion, as a virtual rocket was launched into a simulated military helicopter. The Reuters reporter shared this dystopian vision from cyberspace with Western audiences by quoting directly from the chilling commentary and describing a dissonant montage of images and remixed sound. “I was just a boy when the infidels came to my village in Blackhawk helicopters,” a narrator’s voice said as the screen flashed between images of street-level gunfights, explosions and helicopter assaults. Then came a recording of President George W. Bush’s September 16, 2001, statement: “This crusade, this war on terrorism, is going to take a while.” It was edited to repeat the word “crusade,” which Muslims often define as an attack on Islam by Christianity. According to the news reports, the key piece of evidence before Congress seemed to be a film by “SonicJihad” of recorded videogame play, which – according to the experts – was widely distributed online. Much of the clip takes place from the point of view of a first-person shooter, seen as if through the eyes of an armed insurgent, but the viewer also periodically sees third-person action in which the player appears as a running figure wearing a red-and-white checked keffiyeh, who dashes toward the screen with a rocket launcher balanced on his shoulder. Significantly, another of the player’s hand-held weapons is a detonator that triggers remote blasts. As jaunty music plays, helicopters, tanks, and armoured vehicles burst into smoke and flame. Finally, at the triumphant ending of the video, a green and white flag bearing a crescent is hoisted aloft into the sky to signify victory by Islamic forces. To explain the existence of this digital alternative history in which jihadists could be conquerors, the Reuters story described the deviousness of the country’s terrorist opponents, who were now apparently modifying popular videogames through their wizardry and inserting anti-American, pro-insurgency content into U.S.-made consumer technology. One of the latest video games modified by militants is the popular “Battlefield 2” from leading video game publisher, Electronic Arts Inc of Redwood City, California. Jeff Brown, a spokesman for Electronic Arts, said enthusiasts often write software modifications, known as “mods,” to video games. “Millions of people create mods on games around the world,” he said. “We have absolutely no control over them. It’s like drawing a mustache on a picture.” Although the Electronic Arts executive dismissed the activities of modders as a “mustache on a picture” that could only be considered little more than childish vandalism of their off-the-shelf corporate product, others saw a more serious form of criminality at work. Testifying experts and the legislators listening on the committee used the video to call for greater Internet surveillance efforts and electronic counter-measures. Within twenty-four hours of the sensationalistic news breaking, however, a group of Battlefield 2 fans was crowing about the idiocy of reporters. The game play footage wasn’t from a high-tech modification of the software by Islamic extremists; it had been posted on a Planet Battlefield forum the previous December of 2005 by a game fan who had cut together regular game play with a Bush remix and a parody snippet of the soundtrack from the 2004 hit comedy film Team America. The voice describing the Black Hawk helicopters was the voice of Trey Parker of South Park cartoon fame, and – much to Parker’s amusement – even the mention of “goats screaming” did not clue spectators in to the fact of a comic source. Ironically, the moment in the movie from which the sound clip is excerpted is one about intelligence gathering. As an agent of Team America, a fictional elite U.S. commando squad, the hero of the film’s all-puppet cast, Gary Johnston, is impersonating a jihadist radical inside a hostile Egyptian tavern that is modelled on the cantina scene from Star Wars. Additional laughs come from the fact that agent Johnston is accepted by the menacing terrorist cell as “Hakmed,” despite the fact that he utters a series of improbable clichés made up of incoherent stereotypes about life in the Middle East while dressed up in a disguise made up of shoe polish and a turban from a bathroom towel. The man behind the “SonicJihad” pseudonym turned out to be a twenty-five-year-old hospital administrator named Samir, and what reporters and representatives saw was nothing more exotic than game play from an add-on expansion pack of Battlefield 2, which – like other versions of the game – allows first-person shooter play from the position of the opponent as a standard feature. While SonicJihad initially joined his fellow gamers in ridiculing the mainstream media, he also expressed astonishment and outrage about a larger politics of reception. In one interview he argued that the media illiteracy of Reuters potentially enabled a whole series of category errors, in which harmless gamers could be demonised as terrorists. It wasn’t intended for the purpose what it was portrayed to be by the media. So no I don’t regret making a funny video . . . why should I? The only thing I regret is thinking that news from Reuters was objective and always right. The least they could do is some online research before publishing this. If they label me al-Qaeda just for making this silly video, that makes you think, what is this al-Qaeda? And is everything al-Qaeda? Although Sonic Jihad dismissed his own work as “silly” or “funny,” he expected considerably more from a credible news agency like Reuters: “objective” reporting, “online research,” and fact-checking before “publishing.” Within the week, almost all of the salient details in the Reuters story were revealed to be incorrect. SonicJihad’s film was not made by terrorists or for terrorists: it was not created by “Islamic militants” for “Muslim youths.” The videogame it depicted had not been modified by a “tech-savvy militant” with advanced programming skills. Of course, what is most extraordinary about this story isn’t just that Reuters merely got its facts wrong; it is that a self-identified “parody” video was shown to the august House Intelligence Committee by a team of well-paid “experts” from the Science Applications International Corporation (SAIC), a major contractor with the federal government, as key evidence of terrorist recruitment techniques and abuse of digital networks. Moreover, this story of media illiteracy unfolded in the context of a fundamental Constitutional debate about domestic surveillance via communications technology and the further regulation of digital content by lawmakers. Furthermore, the transcripts of the actual hearing showed that much more than simple gullibility or technological ignorance was in play. Based on their exchanges in the public record, elected representatives and government experts appear to be keenly aware that the digital discourses of an emerging information culture might be challenging their authority and that of the longstanding institutions of knowledge and power with which they are affiliated. These hearings can be seen as representative of a larger historical moment in which emphatic declarations about prohibiting specific practices in digital culture have come to occupy a prominent place at the podium, news desk, or official Web portal. This environment of cultural reaction can be used to explain why policy makers’ reaction to terrorists’ use of networked communication and digital media actually tells us more about our own American ideologies about technology and rhetoric in a contemporary information environment. When the experts come forward at the Sonic Jihad hearing to “walk us through the media and some of the products,” they present digital artefacts of an information economy that mirrors many of the features of our own consumption of objects of electronic discourse, which seem dangerously easy to copy and distribute and thus also create confusion about their intended meanings, audiences, and purposes. From this one hearing we can see how the reception of many new digital genres plays out in the public sphere of legislative discourse. Web pages, videogames, and Weblogs are mentioned specifically in the transcript. The main architecture of the witnesses’ presentation to the committee is organised according to the rhetorical conventions of a PowerPoint presentation. Moreover, the arguments made by expert witnesses about the relationship of orality to literacy or of public to private communications in new media are highly relevant to how we might understand other important digital genres, such as electronic mail or text messaging. The hearing also invites consideration of privacy, intellectual property, and digital “rights,” because moral values about freedom and ownership are alluded to by many of the elected representatives present, albeit often through the looking glass of user behaviours imagined as radically Other. For example, terrorists are described as “modders” and “hackers” who subvert those who properly create, own, legitimate, and regulate intellectual property. To explain embarrassing leaks of infinitely replicable digital files, witness Ron Roughead says, “We’re not even sure that they don’t even hack into the kinds of spaces that hold photographs in order to get pictures that our forces have taken.” Another witness, Undersecretary of Defense for Policy and International Affairs, Peter Rodman claims that “any video game that comes out, as soon as the code is released, they will modify it and change the game for their needs.” Thus, the implication of these witnesses’ testimony is that the release of code into the public domain can contribute to political subversion, much as covert intrusion into computer networks by stealthy hackers can. However, the witnesses from the Pentagon and from the government contractor SAIC often present a contradictory image of the supposed terrorists in the hearing transcripts. Sometimes the enemy is depicted as an organisation of technological masterminds, capable of manipulating the computer code of unwitting Americans and snatching their rightful intellectual property away; sometimes those from the opposing forces are depicted as pre-modern and even sub-literate political innocents. In contrast, the congressional representatives seem to focus on similarities when comparing the work of “terrorists” to the everyday digital practices of their constituents and even of themselves. According to the transcripts of this open hearing, legislators on both sides of the aisle express anxiety about domestic patterns of Internet reception. Even the legislators’ own Web pages are potentially disruptive electronic artefacts, particularly when the demands of digital labour interfere with their duties as lawmakers. Although the subject of the hearing is ostensibly terrorist Websites, Representative Anna Eshoo (D-California) bemoans the difficulty of maintaining her own official congressional site. As she observes, “So we are – as members, I think we’re very sensitive about what’s on our Website, and if I retained what I had on my Website three years ago, I’d be out of business. So we know that they have to be renewed. They go up, they go down, they’re rebuilt, they’re – you know, the message is targeted to the future.” In their questions, lawmakers identify Weblogs (blogs) as a particular area of concern as a destabilising alternative to authoritative print sources of information from established institutions. Representative Alcee Hastings (D-Florida) compares the polluting power of insurgent bloggers to that of influential online muckrakers from the American political Right. Hastings complains of “garbage on our regular mainstream news that comes from blog sites.” Representative Heather Wilson (R-New Mexico) attempts to project a media-savvy persona by bringing up the “phenomenon of blogging” in conjunction with her questions about jihadist Websites in which she notes how Internet traffic can be magnified by cooperative ventures among groups of ideologically like-minded content-providers: “These Websites, and particularly the most active ones, are they cross-linked? And do they have kind of hot links to your other favorite sites on them?” At one point Representative Wilson asks witness Rodman if he knows “of your 100 hottest sites where the Webmasters are educated? What nationality they are? Where they’re getting their money from?” In her questions, Wilson implicitly acknowledges that Web work reflects influences from pedagogical communities, economic networks of the exchange of capital, and even potentially the specific ideologies of nation-states. It is perhaps indicative of the government contractors’ anachronistic worldview that the witness is unable to answer Wilson’s question. He explains that his agency focuses on the physical location of the server or ISP rather than the social backgrounds of the individuals who might be manufacturing objectionable digital texts. The premise behind the contractors’ working method – surveilling the technical apparatus not the social network – may be related to other beliefs expressed by government witnesses, such as the supposition that jihadist Websites are collectively produced and spontaneously emerge from the indigenous, traditional, tribal culture, instead of assuming that Iraqi insurgents have analogous beliefs, practices, and technological awareness to those in first-world countries. The residual subtexts in the witnesses’ conjectures about competing cultures of orality and literacy may tell us something about a reactionary rhetoric around videogames and digital culture more generally. According to the experts before Congress, the Middle Eastern audience for these videogames and Websites is limited by its membership in a pre-literate society that is only capable of abortive cultural production without access to knowledge that is archived in printed codices. Sometimes the witnesses before Congress seem to be unintentionally channelling the ideas of the late literacy theorist Walter Ong about the “secondary orality” associated with talky electronic media such as television, radio, audio recording, or telephone communication. Later followers of Ong extend this concept of secondary orality to hypertext, hypermedia, e-mail, and blogs, because they similarly share features of both speech and written discourse. Although Ong’s disciples celebrate this vibrant reconnection to a mythic, communal past of what Kathleen Welch calls “electric rhetoric,” the defence industry consultants express their profound state of alarm at the potentially dangerous and subversive character of this hybrid form of communication. The concept of an “oral tradition” is first introduced by the expert witnesses in the context of modern marketing and product distribution: “The Internet is used for a variety of things – command and control,” one witness states. “One of the things that’s missed frequently is how and – how effective the adversary is at using the Internet to distribute product. They’re using that distribution network as a modern form of oral tradition, if you will.” Thus, although the Internet can be deployed for hierarchical “command and control” activities, it also functions as a highly efficient peer-to-peer distributed network for disseminating the commodity of information. Throughout the hearings, the witnesses imply that unregulated lateral communication among social actors who are not authorised to speak for nation-states or to produce legitimated expert discourses is potentially destabilising to political order. Witness Eric Michael describes the “oral tradition” and the conventions of communal life in the Middle East to emphasise the primacy of speech in the collective discursive practices of this alien population: “I’d like to point your attention to the media types and the fact that the oral tradition is listed as most important. The other media listed support that. And the significance of the oral tradition is more than just – it’s the medium by which, once it comes off the Internet, it is transferred.” The experts go on to claim that this “oral tradition” can contaminate other media because it functions as “rumor,” the traditional bane of the stately discourse of military leaders since the classical era. The oral tradition now also has an aspect of rumor. A[n] event takes place. There is an explosion in a city. Rumor is that the United States Air Force dropped a bomb and is doing indiscriminate killing. This ends up being discussed on the street. It ends up showing up in a Friday sermon in a mosque or in another religious institution. It then gets recycled into written materials. Media picks up the story and broadcasts it, at which point it’s now a fact. In this particular case that we were telling you about, it showed up on a network television, and their propaganda continues to go back to this false initial report on network television and continue to reiterate that it’s a fact, even though the United States government has proven that it was not a fact, even though the network has since recanted the broadcast. In this example, many-to-many discussion on the “street” is formalised into a one-to many “sermon” and then further stylised using technology in a one-to-many broadcast on “network television” in which “propaganda” that is “false” can no longer be disputed. This “oral tradition” is like digital media, because elements of discourse can be infinitely copied or “recycled,” and it is designed to “reiterate” content. In this hearing, the word “rhetoric” is associated with destructive counter-cultural forces by the witnesses who reiterate cultural truisms dating back to Plato and the Gorgias. For example, witness Eric Michael initially presents “rhetoric” as the use of culturally specific and hence untranslatable figures of speech, but he quickly moves to an outright castigation of the entire communicative mode. “Rhetoric,” he tells us, is designed to “distort the truth,” because it is a “selective” assembly or a “distortion.” Rhetoric is also at odds with reason, because it appeals to “emotion” and a romanticised Weltanschauung oriented around discourses of “struggle.” The film by SonicJihad is chosen as the final clip by the witnesses before Congress, because it allegedly combines many different types of emotional appeal, and thus it conveniently ties together all of the themes that the witnesses present to the legislators about unreliable oral or rhetorical sources in the Middle East: And there you see how all these products are linked together. And you can see where the games are set to psychologically condition you to go kill coalition forces. You can see how they use humor. You can see how the entire campaign is carefully crafted to first evoke an emotion and then to evoke a response and to direct that response in the direction that they want. Jihadist digital products, especially videogames, are effective means of manipulation, the witnesses argue, because they employ multiple channels of persuasion and carefully sequenced and integrated subliminal messages. To understand the larger cultural conversation of the hearing, it is important to keep in mind that the related argument that “games” can “psychologically condition” players to be predisposed to violence is one that was important in other congressional hearings of the period, as well one that played a role in bills and resolutions that were passed by the full body of the legislative branch. In the witness’s testimony an appeal to anti-game sympathies at home is combined with a critique of a closed anti-democratic system abroad in which the circuits of rhetorical production and their composite metonymic chains are described as those that command specific, unvarying, robotic responses. This sharp criticism of the artful use of a presentation style that is “crafted” is ironic, given that the witnesses’ “compilation” of jihadist digital material is staged in the form of a carefully structured PowerPoint presentation, one that is paced to a well-rehearsed rhythm of “slide, please” or “next slide” in the transcript. The transcript also reveals that the members of the House Intelligence Committee were not the original audience for the witnesses’ PowerPoint presentation. Rather, when it was first created by SAIC, this “expert” presentation was designed for training purposes for the troops on the ground, who would be facing the challenges of deployment in hostile terrain. According to the witnesses, having the slide show showcased before Congress was something of an afterthought. Nonetheless, Congressman Tiahrt (R-KN) is so impressed with the rhetorical mastery of the consultants that he tries to appropriate it. As Tiarht puts it, “I’d like to get a copy of that slide sometime.” From the hearing we also learn that the terrorists’ Websites are threatening precisely because they manifest a polymorphously perverse geometry of expansion. For example, one SAIC witness before the House Committee compares the replication and elaboration of digital material online to a “spiderweb.” Like Representative Eshoo’s site, he also notes that the terrorists’ sites go “up” and “down,” but the consultant is left to speculate about whether or not there is any “central coordination” to serve as an organising principle and to explain the persistence and consistency of messages despite the apparent lack of a single authorial ethos to offer a stable, humanised, point of reference. In the hearing, the oft-cited solution to the problem created by the hybridity and iterability of digital rhetoric appears to be “public diplomacy.” Both consultants and lawmakers seem to agree that the damaging messages of the insurgents must be countered with U.S. sanctioned information, and thus the phrase “public diplomacy” appears in the hearing seven times. However, witness Roughhead complains that the protean “oral tradition” and what Henry Jenkins has called the “transmedia” character of digital culture, which often crosses several platforms of traditional print, projection, or broadcast media, stymies their best rhetorical efforts: “I think the point that we’ve tried to make in the briefing is that wherever there’s Internet availability at all, they can then download these – these programs and put them onto compact discs, DVDs, or post them into posters, and provide them to a greater range of people in the oral tradition that they’ve grown up in. And so they only need a few Internet sites in order to distribute and disseminate the message.” Of course, to maintain their share of the government market, the Science Applications International Corporation also employs practices of publicity and promotion through the Internet and digital media. They use HTML Web pages for these purposes, as well as PowerPoint presentations and online video. The rhetoric of the Website of SAIC emphasises their motto “From Science to Solutions.” After a short Flash film about how SAIC scientists and engineers solve “complex technical problems,” the visitor is taken to the home page of the firm that re-emphasises their central message about expertise. The maps, uniforms, and specialised tools and equipment that are depicted in these opening Web pages reinforce an ethos of professional specialisation that is able to respond to multiple threats posed by the “global war on terror.” By 26 June 2006, the incident finally was being described as a “Pentagon Snafu” by ABC News. From the opening of reporter Jake Tapper’s investigative Webcast, established government institutions were put on the spot: “So, how much does the Pentagon know about videogames? Well, when it came to a recent appearance before Congress, apparently not enough.” Indeed, the very language about “experts” that was highlighted in the earlier coverage is repeated by Tapper in mockery, with the significant exception of “independent expert” Ian Bogost of the Georgia Institute of Technology. If the Pentagon and SAIC deride the legitimacy of rhetoric as a cultural practice, Bogost occupies himself with its defence. In his recent book Persuasive Games: The Expressive Power of Videogames, Bogost draws upon the authority of the “2,500 year history of rhetoric” to argue that videogames represent a significant development in that cultural narrative. Given that Bogost and his Watercooler Games Weblog co-editor Gonzalo Frasca were actively involved in the detective work that exposed the depth of professional incompetence involved in the government’s line-up of witnesses, it is appropriate that Bogost is given the final words in the ABC exposé. As Bogost says, “We should be deeply bothered by this. We should really be questioning the kind of advice that Congress is getting.” Bogost may be right that Congress received terrible counsel on that day, but a close reading of the transcript reveals that elected officials were much more than passive listeners: in fact they were lively participants in a cultural conversation about regulating digital media. After looking at the actual language of these exchanges, it seems that the persuasiveness of the misinformation from the Pentagon and SAIC had as much to do with lawmakers’ preconceived anxieties about practices of computer-mediated communication close to home as it did with the contradictory stereotypes that were presented to them about Internet practices abroad. In other words, lawmakers found themselves looking into a fun house mirror that distorted what should have been familiar artefacts of American popular culture because it was precisely what they wanted to see. References ABC News. “Terrorist Videogame?” Nightline Online. 21 June 2006. 22 June 2006 http://abcnews.go.com/Video/playerIndex?id=2105341>. Bogost, Ian. Persuasive Games: Videogames and Procedural Rhetoric. Cambridge, MA: MIT Press, 2007. Game Politics. “Was Congress Misled by ‘Terrorist’ Game Video? We Talk to Gamer Who Created the Footage.” 11 May 2006. http://gamepolitics.livejournal.com/285129.html#cutid1>. Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York: New York UP, 2006. julieb. “David Morgan Is a Horrible Writer and Should Be Fired.” Online posting. 5 May 2006. Dvorak Uncensored Cage Match Forums. http://cagematch.dvorak.org/index.php/topic,130.0.html>. Mahmood. “Terrorists Don’t Recruit with Battlefield 2.” GGL Global Gaming. 16 May 2006 http://www.ggl.com/news.php?NewsId=3090>. Morgan, David. “Islamists Using U.S. Video Games in Youth Appeal.” Reuters online news service. 4 May 2006 http://today.reuters.com/news/ArticleNews.aspx?type=topNews &storyID=2006-05-04T215543Z_01_N04305973_RTRUKOC_0_US-SECURITY- VIDEOGAMES.xml&pageNumber=0&imageid=&cap=&sz=13&WTModLoc= NewsArt-C1-ArticlePage2>. Ong, Walter J. Orality and Literacy: The Technologizing of the Word. London/New York: Methuen, 1982. Parker, Trey. Online posting. 7 May 2006. 9 May 2006 http://www.treyparker.com>. Plato. “Gorgias.” Plato: Collected Dialogues. Princeton: Princeton UP, 1961. Shrader, Katherine. “Pentagon Surfing Thousands of Jihad Sites.” Associated Press 4 May 2006. SonicJihad. “SonicJihad: A Day in the Life of a Resistance Fighter.” Online posting. 26 Dec. 2005. Planet Battlefield Forums. 9 May 2006 http://www.forumplanet.com/planetbattlefield/topic.asp?fid=13670&tid=1806909&p=1>. Tapper, Jake, and Audery Taylor. “Terrorist Video Game or Pentagon Snafu?” ABC News Nightline 21 June 2006. 30 June 2006 http://abcnews.go.com/Nightline/Technology/story?id=2105128&page=1>. U.S. Congressional Record. Panel I of the Hearing of the House Select Intelligence Committee, Subject: “Terrorist Use of the Internet for Communications.” Federal News Service. 4 May 2006. Welch, Kathleen E. Electric Rhetoric: Classical Rhetoric, Oralism, and the New Literacy. Cambridge, MA: MIT Press, 1999. Citation reference for this article MLA Style Losh, Elizabeth. "Artificial Intelligence: Media Illiteracy and the SonicJihad Debacle in Congress." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0710/08-losh.php>. APA Style Losh, E. (Oct. 2007) "Artificial Intelligence: Media Illiteracy and the SonicJihad Debacle in Congress," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0710/08-losh.php>.
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